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The Swimwear Yearbook

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The Swimwear Yearbook

The only UK and European B2B magazine totally devoted to swimwear and beachwear.

The Swimwear Yearbook is the only UK and European b2b magazine totally devoted to swimwear and beachwear, established 1991. Projecting trends for the forthcoming year, superb photography, international show previews, new product launches - everything you ever needed to know about swimwear!

08/07/2025

☀️The 2025 issue of The Swimwear Yearbook is out now!
2026 swim collections and trends, trade show previews and reports, as well as The Swimwear Survey 2025, and our photoshoot, shot on location in beautiful Jersey.
If you can't wait for yours to drop through the door sign up to read the digital copy.☀️

07/07/2025

As I am sitting down to write you my regular message it is 30 degrees plus outside my office window – the perfect setting for presenting 2026 Collections of swim, beach and resortwear. Early trade events have given us an insight to next year’s trends – plenty of glitz and glamour and the pinks of this season being replaced by luxurious and intriguing greens and reds.
In the UK we are now spoilt for choice in opportunities to view the latest fashion – with Wonderland and Scoop in London and the national show in Solihull all to look forward. And if you fancy an overseas trip you could take in MaredaMare which has the biggest ever selection of beach resources against the sunny and welcoming ambience of Florence.
A recent report by Pour Moi (see page 6) reveals the rather disappointing but not really shocking fact that 78% of women do not feel confident in their swimwear and a measly 7% saying that they feel confident in their swim attire. It is the least that women wear out in public scrutiny but swimwear brands are now offering a wide range of beachwear that will suit and flatter every body shape.
I hope that we will meet up at the Shows this Summer and I wish a continued successful swimwear selling season.
Pamela Scott, Managing Editor.
New issue here: http://bit.ly/3GnTl0M

28/06/2025

At Splash Paris in glorious sunshine. New brands and old favourites...

05/11/2024

In sunny Cannes for the first day of Mare di Moda! Good turnout already...

08/07/2024

☀️We went to Los Angeles to make the most of the sunshine and the skyline for our in-house shoot.☀️
GET THE DIGITAL COPY HERE: https://bit.ly/3LcSSgG
Photographer: Mark Sacro
Lighting Assistant: Greg Kim
Hair & Make up: Patrick Santa Ana Inc Patrick Santa Ana Key HMUA Johnathan Lopez Assist
Salvador Mejia
using Honor Yourself Skincare
Models: Cassandra Pressley, Nienke Jansz
Creative: Bok Goodall

08/07/2024

Swimwear season came even earlier this year with the kick-off event internationally - Miami Swim Show - in the first few days of June running alongside Miami Swim Week. And the early dates have been welcomed by buyers and shop-owners in the USA although some of the European brands have yet to adjust to the earlier deadline. Finishing this edition of The Swimwear Yearbook I am not long back from the Splash luxury swim and resortwear show, with a wealth of international resources in a beautiful venue only slightly marred by intermittent heavy rainfall.
I hope that we can meet up at trade events this summer, Underlines is media partner to both the Wonderland event and the INDX Intimate Apparel & Swimwear Show in the UK so you will always be able to find us. I will also be reporting back when I have been to see the summer edition of MaredaMare in Florence, fast becoming an essential part of our show calendar. https://bit.ly/3LcSSgG
Wishing you a wonderful summer and see you soon.
Pamela Scott, Managing Editor

08/07/2024

Well swimwear season is well and truly upon us!
In this issue we have tried to cram in as many international resources as well as home-grown talent to give our readers a real overview of styles, fabrics and colour trends for 2025. And as usual we throw ourselves into 2026 by looking at what the yarn and fabric producers are predicting two years ahead, as well as the Swimwear Survey 2024 - retailers in the UK and Ireland, Germany and Spain...
CHECK OUT THE DIGITAL ISSUE https://bit.ly/3LcSSgG

21/06/2024

And the sun finally comes out at Splash in Paris!

16/05/2024

Heaven showcasing Spring/Summer 2025 at Wonderland and INDX
Heaven Swimwear is an Australian swimwear label that designs luxury, on-trend swim and activewear drawing inspiration from the love of travel and exploration. Here's a sneak peek into the Spring/Summer 2025 collection and campaign video...
https://underlinesmagazine.com/2024/05/16/heaven-showcasing-spring-summer-2025-at-wonderland-and-indx/

13/05/2024

AQUA BLU SWIM SHOWING S/S’25 AT WONDERLAND AND INDX
Aqua Blu stands as an Australian icon in swimwear and ready-to-wear, Aqua Blu is showcasing Spring/Summer 2025 at Wonderland.London and INDX Fashion in July. Represented in the UK by Patricia Eve Ltd. A sneak peek at the collection and campaign video…
https://underlinesmagazine.com/2024/05/13/aqua-blu-swim-showing-s-s25-at-wonderland-and-indx/

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

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+442035834697

Website

http://www.underlinesmagazine.com/

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