Pure Beauty

24/03/2025

The beauty industry is in the grips of mushroom mania, with Revive Collagen becoming the latest brand to tap into the growing demand for fungi.

The UK skin care and supplement brand has launched a functional mushroom and liquid collagen range made using lion’s mane, reishi and chaga mushrooms.

The skin care and supplement brand’s new collection supports two different areas of wellness, from reducing stress and anxiety to promoting increased brain function

17/03/2025

Thinking outside of the box has been the secret to Jo Malone London’s reputation as a fragrance powerhouse, and English Pear & Freesia Cologne has been crucial to this success.

A bottle of the British lifestyle brand’s 15-year-old hero sku sells every 26 seconds, which equates to more than 100,000 units shipped per month – and the popularity of the chypre fruity and floral scent shows no signs of slowing down.

The Estée Lauder Companies-owned fragrance giant reveals how its 15-year-old chypre scent has become a category-defining item in Cosmetics Business’ ‘Untold Story’ series

03/03/2025

CurrentBody is launching its first UK bricks-and-mortar clinic to ramp up its brand awareness to new levels.

The ‘CurrentBody Skin: The Clinic’ will merge advanced treatments with the brand’s at-home beauty devices – LED face masks and laser hair removal and radiofrequency handheld devices – in what it calls ‘a world-first beauty concept’.

Situated in Cheshire, CurrentBody Skin: The Clinic will pair the brand’s at-home beauty devices with advanced aesthetic treatments, performed by registered professionals

24/02/2025

Garnier will host a two-day London pop-up to promote its new Good Permanent Hair Dye.

The space will open between 28 February and 1 March at The Good Stuff Smoothie Bar on Percy Street, London.

The event has been created to promote the hair care brand’s Good Permanent Hair Dye, which offers up to eight weeks of colour

17/02/2025

Givenchy Parfums has unveiled Formula 1 driver Pierre Gasly as ambassador for its Gentleman Givenchy line of men’s fragrances.

Gasly became the youngest Frenchman to take a Formula 1 podium at the 2019 Brazilian Grand Prix and won his first victory in Monza, during the Italian Grand Prix in 2020.

The French athlete will be the face of the brand’s Gentleman Givenchy line of men’s fragrances

03/02/2025

Kohl’s has slashed its corporate workforce by 10%, following a decision to shutter several stores across the US.

The American department store chain, which stocks Sephora products, has claimed the majority of cuts affected open positions and current associates.

The corporate jobs cuts at the American department store chain follow a lacklustre third-quarter 2024 performance

02/02/2025

Kate Moss’ Cosmoss, Hailey Bieber’s Rhode Skin and Selena Gomez’s Rare Beauty were the most searched-for celebrity beauty brands on Google UK last year.

According to Google UK search data from January to December 2024, which has been analysed and compiled by beauty retailer Justmylook, Cosmoss came out top with, on average, 165,000 searches per month during this period.

Kate Moss, Hailey Bieber and Selena Gomez’s brands had the greatest number of searches per month on Google UK last year, found a new report

20/01/2025

Swiss retail and wholesale company Coop has decided not to renew its franchise contract with The Body Shop Switzerland.

An “in-depth analysis” by the Basel-headquartered business found that the “unique positioning” of the beauty brand’s presence in Switzerland “no longer exists”.

Some 108 employees of The Body Shop Switzerland will be offered further employment within the Coop retail company

06/01/2025

Armani Beauty has unveiled British actor Nicholas Galitzine as its new global fragrance ambassador.

The Red, White & Royal Blue star, whose acting credits also include The Idea of You opposite Anne Hathaway and Sky’s historical drama series Mary & George, will debut in the brand’s Stronger With You Parfum campaign later this month.
https://buff.ly/3C9u08C

23/12/2024

Beauty Pie has unveiled medium contrast make-up, Irish hair and duck-shaped nails among its top trends predictions for 2025.

The beauty subscription service’s Beauty Trends Report analysed Google search results from the past six months, comparing these with the six months prior.

This allows it to pinpoint the trends surging in interest as we approach the new year.

Click the link below to read the full article.

The brand’s Beauty Trends Report analysed Google search data to discover the looks that will dominate next year

19/12/2024

Matilda Djerf, the influencer behind the fashion and beauty brand Djerf Avenue, has responded to the toxic workplace and bullying allegations against her.

Djerf took to Instagram to say: "Over the past few days, I’ve been quiet on social media. My highest priority has been to meet with the Djerf Avenue team and speak to them. I am fully aware that my words here are not an answer or a solution, but for me it’s important to write this directly to you."

The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment

16/12/2024

Charlotte Tilbury is upsizing its flagship store in Covent Garden following “stellar success” at the London, UK location.

The new site, which opens on 9 January, is triple the size of the previous store at 4,300sq ft and features the Puig-owned brand’s first-ever Skin Spa.

The beauty brand is moving to a new site in the London shopping destination – which is three times the size of its original store – due to its ‘stellar success’