Pure Beauty

Pure Beauty Pure Beauty - Making you the beauty expert. Learn more at http://www.cosmeticsbusiness.com. Follow us on Twitter: & Instagram:

Pure Beauty is the UK's most popular and successful beauty retail trade magazine, delivering breaking news on the hottest trends and latest products direct from the UK's top beauty experts. Read by independent and multiple pharmacies, supermarkets, department stores and independent beauty stores, Pure Beauty reports on the key trends affecting consumer purchasing behaviour, and brings you up to date on all the news, views and products that are shaping the future of the industry.

04/08/2026

We stepped inside the newly reopened Carnaby Street flagship for a first look at the brand’s refreshed retail concept.

From shade matching and product engraving to hero products and the redesigned store layout, here’s what we discovered.

Have you visited the new store yet? 👇

03/07/2026

Only a few hours left to enter the Pure Beauty Awards! ⏰

Don’t miss your chance to be part of one of our biggest and most iconic editions yet and make 2026 an award-winning year for your brand!

Questions? Just DM us and we’ll be happy to help!

Enter via the link in bio 🔗

16/06/2026

Last week, the Pure Beauty team attended the UK launch of Australian SPF brand, Airyday (.official). Founder Frances van der Veld and the Airyday team welcomed us at FILTRD (.ldn) in Covent Garden to learn all about the brand among coffees, pastries and express manicures by Townhouse (). Take a look!

08/06/2026

Before they became industry favourites, they were Pure Beauty Award winners.

Watch the Pure Beauty team reveal some of the most game-changing brands and products to have won over the past 25 years.

From rising indie brands to category-defining names, the Pure Beauty Awards have a long history of spotting beauty success early and championing the innovators shaping what’s next.

Could your brand be the next success story?

Entries for the Pure Beauty Awards 2026 are open until 3 July. Link in bio 🔗

03/06/2026

Pure Beauty attended the book launch of Lush ()’s co-founder, Mark Constantine at Lush Studio Soho. Take a look at the event, hosted by broadcaster, writer and journalist James O’Brien () - and check us out making our very own Lush bath bomb! 🫧

27/05/2026

Country Manager of WELEDA UK () and Pure Beauty Awards judge, Jayn Sterland (), reflects on the differences between third-party endorsement by peers and industry experts versus traditional advertising.

As the beauty industry becomes increasingly crowded, recognition from trusted industry voices continues to carry real weight for brands looking to build credibility and visibility beyond paid promotion.

Think your product deserves recognition? Entries for the Pure Beauty Awards are open - link in bio 🔗

15/04/2026

Have you ever wondered how the consumers’ perception of your brand would change if it wins a Pure Beauty Award?

Amanda May (), Editor of Pure Beauty and Cosmetics Business, reveals how our awards play a significant role in gaining consumers’ trust and influencing their perception of your brand.

Submit your entry via the link in bio 🔗

20/03/2026

We asked our team what makes the Pure Beauty Awards different from other awards, and our Marketing Manager Emelle Wiltshire (), alongside Jo Allen (), Editor of Cosmetics Business magazine and Trend Report, shared their thoughts. 👀

Entries are open! Submit yours via the link in bio 🔗

05/03/2026

We asked for an expert opinion from our Reporter and Sub Editor, Lollie Hancock (.hancock), on what makes a product truly deserving of an award. With a little help from Cookie 🐶 behind the scenes…

If you think your product stands out, entries for the Pure Beauty Awards 2026 are now open. Enter via the link in bio!

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