SKS Media Antigua

27/10/2024

2024 Fort Lauderdale International Boat Show, Florida - 30 Oct to 03 Nov. Who's coming? 🙂

08/04/2024

Something a little different perhaps?

We're pleased to announce Hyron AI is now inviting investment for its new developments.

Spearheaded by some of the most renowned AI developers in the world, and backed by significant names in the global movie industry, the available exclusive fiscal opportunities are commensurate with the knowledge and experience in these endeavours.

Hyron's core AI business is focussing in the entertainment production world, exploiting its strong links in the movie industry, and also has wider appeal in Intellectual Property areas globally, both for tracking, insurance and accounting.

For more information, please do get in touch with us here. Thanks.
https://www.hyronai.com/

02/04/2024

For investment details, please email [email protected]. Thanks! 🙂

11/12/2023

The lead pack of four in Ocean Globe Race Leg 2 has now passed the Waypoint, a mark on the course at 45 degrees South, which is to be passed to starboard. Maiden has messaged that it would have been nice to have seen a buoy bobbing about at the exact spot, and I know what they mean!

Virtual Waypoints, which this is, rather than a physical mark or an island, are really more suited to GPS navigation with the navigator able to home in on its absolute accuracy. It will have been a stressful time for the navigators using sun sights and dead reckoning, trying to get it right and be on the correct side of the spot on the chart. Maiden was reasonably far north, so did not have to make any big manoeuvres to get round the mark.

Translated had to take a tack to the north to get on the correct side of the waypoint, as did Helsinki who were a long way south and lost a place to Maiden at the mark. Pen Duick VI rounded first then took a tack north towards Australia. They are heading South East now, having tacked back, but have a less favourable wind angle than the other 3. It may have cost them precious miles in their very close battle with Translated 9 for IRC lead.

The leaders are sailing with the wind forward of the beam and that looks likely to continue for the coming days, as the high pressure South of Australia is moving East with the fleet. Further back in the fleet, the spread is now huge with well over a thousand miles between the leader and the last of the boats still racing. This means that they are being affected by totally different weather systems to the leaders. Two thousand miles back again are Explorer and Sterna, who had delayed starts. They are having to manoeuvre to miss a very nasty low that is forming, and have storm plans in place in case the low changes path.

Up till now the Southern Ocean has been relatively benign. It is lucky that the deep low isn’t approaching the rest of the widely scattered fleet as that would have been very problematic with boats going all ways trying to escape the worst of the weather. Backs to the grindstone for the leaders for the time being.

Gone are the Halcyon days of blasting downwind in the best that the Southern Ocean had to offer. Life at an angle resumes!

Sal

-Sally (Sal) Hunter was part of the original Maiden crew to sail around the world in the 89/90 Whitbread Race. Sal has joined the Maiden Shore Team for the duration of the Ocean Globe Race, tracking Maiden and keeping us updated with sailing analysis updates! 📸© Ocean Globe Race/ The Maiden Factor/ Najiba Noori

28/11/2023

Latest update from Maiden Skipper Heather Thomas: "Smooth sailing 😊"

28/11/2023

AI and Marketing Agencies...

At the same time AI brings benefits to marketing agencies, there are also concerns about potential challenges. Here are some considerations on how AI impacts marketing agencies:

Automation of Tasks:

While AI can automate routine and time-consuming tasks, allowing marketing staff to focus on more strategic and creative aspects of their work, this could potentially lead to a reduction in demand for certain entry-level tasks, affecting roles that primarily involve manual and repetitive work.

Efficiency:

While AI tools can analyse data at a scale and speed that would be impossible for humans, leading to more efficient decision-making and campaign optimization, Agencies that do not adopt AI may struggle to keep up with competitors in terms of efficiency and performance.

Enhanced Personalisation:

While AI enables highly personalized marketing strategies, improving customer engagement and satisfaction, Agencies not leveraging AI may find it difficult to match the level of personalisation offered by competitors, potentially losing market share.

Skill Requirements:

AI integration may create new opportunities for marketing professionals to develop and apply skills related to AI and data analysis, and professionals who do not adapt to the changing environment and acquire new skills may face challenges in remaining competitive.

Privacy:

While AI allows for more targeted and relevant marketing, reducing the likelihood of irrelevant ads reaching consumers, privacy concerns will arise if AI is not used responsibly, leading to issues related to data security and consumer trust.

Cost:

Automation with AI can potentially reduce operational costs for marketing agencies, but the initial investment in AI technologies and ongoing maintenance costs may be a barrier for some agencies, especially smaller ones.

Human Touch:

While AI can assist in data analysis and automation, the creative aspects of marketing often require a human touch, therefore over-reliance on AI may risk losing the unique and creative elements that human marketers bring to campaigns.

In summary, while AI offers advantages to marketing agencies, its impact will depend on how well agencies adapt to the changing environment. Those that embrace AI, integrate it into their workflows, and upskill their teams are likely to do well. However, agencies that resist this change or fail to leverage AI effectively may face challenges in remaining competitive. It's wise at this point for marketing professionals to view AI as a tool that complements their skills and enhances their capabilities rather than as a threat to their roles.

SKS enquiries https://sks-of-london.com

16/11/2023

Who's going to the F1 ABU DHABI GRAND PRIX 24-26 NOV ?! 🙂
https://www.yasmarinacircuit.com/en/formula1/tickets

Don't miss seeing the world's fastest drivers battle it out at the FIA FORMULA ONE® WORLD CHAMPIONSHIP 2023 here in Abu Dhabi. Discover our range of tickets

18/10/2023

18/10/2023

Taste why Cayman is considered the Culinary Capital of the Caribbean during Restaurant Month. Discover a new favourite dish or enjoy an old one with discounts at select restaurants throughout Grand Cayman. Check out which restaurants you need to visit this month by visiting https://v-ci.com/3Q0WRQU.

18/10/2023