01/12/2025
Most clinics think the reason clients don’t book is price, timing, or the economy.
But when you actually look behind the scenes, the truth is usually much more boring:
It was too hard to book.
Too many clicks.
Too many choices.
Too much scrolling.
And the clinics that grow the fastest all do the same things:
⸻
1. They put their booking link everywhere
Not in the bio somewhere, not hidden in a menu.
Front and centre.
Everywhere a client might look.
• Instagram “Book Now” button
• Pinned story highlight
• GMB booking link
• Website hero section
• Email footer
If someone has to search for it, they’ve already left.
⸻
2. They reduce the booking steps to the bare minimum
This is a big difference I’ve seen:
Average clinics need 7–10 clicks to book.
Top clinics need 2–3.
That alone increases conversions.
⸻
3. They don’t make clients think
£50k/month clinics make the flow obvious:
• What to book
• How long it takes
• What results to expect
• Who they’re seeing
• Clear prices
• Clear availability
When it’s simple, people complete it.
⸻
4. They remove the “DM to book” bottleneck
DMs are great for education.
Terrible for appointments.
The fastest-growing clinics let clients book instantly — even while the clinic is closed.
If you make it easy to book… people book.
It sounds simple, but very few clinics actually do it.
