Heather March Casting Director

Heather March Casting Director Casting Director

Currently casting talent that are experiencing hair loss or thinning due to ageing, medical issues, postpartum, or simpl...
31/10/2025

Currently casting talent that are experiencing hair loss or thinning due to ageing, medical issues, postpartum, or simply over processing with chemicals or heat. If you have a story to share, please apply via the website. Link in bio. Shoots 21st November in London. Fully paid.

Currently casting talent who are experiencing hair loss or thinning. This could be due to ageing, medical issues, post p...
31/10/2025

Currently casting talent who are experiencing hair loss or thinning. This could be due to ageing, medical issues, post partum or simply over treating with chemicals or heat. If you have a story to share, please get in touch via the website. Link in bio. FULLY PAID. Shoots London 21st November

02/10/2025

Honoured once again to have cast this important project; this year highlighting women with breast cancer under 40yrs.

Thank you to every single person that took the time to contact me and share their story. And I’m so proud of Rachael, Becca & Rosie who shot the final campaign.

Sending love to anyone going through a cancer diagnosis and remembering those who are no longer with us, including a beautiful model from a previous year’s campaign. You are all amazing ❤️

See below for details of the campaign - PLEASE CHECK YOUR B***S - you are never too young!

This October, and every month, Primark are with you 🩷 With affordable post-surgery bras, gentle loungewear, and real stories of strength - told by women, for women. Because breast cancer doesn’t follow a schedule

This year, they are donating over £1 million to cancer charities across Europe and the US, helping to fund essential research, awareness, and support services for those affected by cancer. They are also aiming to raise a further £1 million through in-store fundraising.

Looking for those in of by end Sept. Plus possible friends & family, if they wish to apply. Also parent with a child...
27/08/2025

Looking for those in of by end Sept. Plus possible friends & family, if they wish to apply. Also parent with a child aged 5mths - 36mths - all genders. Full details and a button to apply are on the website, link in bio

I am looking for a same s*x family (2 female identifying parents & 1 child aged 3-9yrs) to appear in a campaign for an i...
11/08/2025

I am looking for a same s*x family (2 female identifying parents & 1 child aged 3-9yrs) to appear in a campaign for an investment bank. This will be shooting in London on either 28th or 29th August, exact day TBC. This is a fully paid opportunity. Full details and link to apply on the website. heathermarch.co.uk

Looking to cast people for a shoot on 31st July in London. Ages 30-55yrs. You don’t need any experience really, but you ...
17/07/2025

Looking to cast people for a shoot on 31st July in London. Ages 30-55yrs. You don’t need any experience really, but you do need a lot of confidence and able to take direction on the day. This is for a business credit card, so looking for a slightly more corporate look, to play business owners and architects. Also looking for delivery people, again should still be reasonably smart. Fee for anyone that’s chosen to shoot is £550 for the day, this includes usage. I can send more details if you’re shortlisted. If you would like to apply, please just follow the link on the website. Heathermarch.co.uk

Shout out for any cool, quirky kids!! I’m looking for real little characters! Think the cheeky kid at the football club,...
11/07/2025

Shout out for any cool, quirky kids!! I’m looking for real little characters! Think the cheeky kid at the football club, with the skinhead. Or the sassy girl with the wonky fringe. MUST FIT SIZE 8 KIDS CLOTHING. It’s fine if they don’t have previous experience, as long as they have really confident, outgoing personalities and can bring lots of energy to the shoot. This is a really lovely job, for a leading kids fashion brand. We will be shooting in London on 31st July, but kids will also be needed for a fitting day on 28th or 29th July. FULLY PAID. Please DM me with any recommendations & I can send more info!

Do you know any cool musicians, either individuals or in a band? We are looking for stylish people, who love fashion, to...
05/07/2025

Do you know any cool musicians, either individuals or in a band? We are looking for stylish people, who love fashion, to appear in a campaign for a UK men’s fashion brand. It will shoot in Soho on 4th or 5th Aug and they will be needed for 2-3 hours. THIS IS A PAID OPPORTUNITY. Think mods, jazz musicians, 1960’s suits, East London hipsters (sorry to use that word!) etc - rather than grunge or rock. Lots of the clothes will be quite tailored..happy to also cast women who love to rock a suit ❤️
Please DM any suggestions & we will send more details. We will be working over the weekend.. x

Do you know any cool musicians, either individuals or in a band? We are looking for stylish people, who love fashion, to...
04/07/2025

Do you know any cool musicians, either individuals or in a band? We are looking for stylish people, who love fashion, to appear in a campaign for a UK men’s fashion brand. It will shoot in Soho on 4th or 5th Aug and they will be needed for 2-3 hours. THIS IS A PAID OPPORTUNITY. Think mods, jazz musicians, 1960’s suits, East London hipsters (sorry to use that word!) etc - rather than grunge or rock. Lots of the clothes will be quite tailored..happy to also cast women who love to rock a suit ❤️
Please DM any suggestions & we will send more details. We will be working over the weekend.. x

🌸 Casting Call: Breast Cancer Awareness Campaign 🌸 We’re honoured to be casting once again for a powerful Breast Cancer ...
16/06/2025

🌸 Casting Call: Breast Cancer Awareness Campaign 🌸

We’re honoured to be casting once again for a powerful Breast Cancer Awareness Month campaign with a major high street fashion brand, and we’re looking for women with direct experience of breast cancer to be part of it.

No modelling or media experience needed, just your story, your strength, and your voice. 💗

This campaign highlights post-surgery products designed for comfort, confidence and care, including post-surgery bras, breast forms, and sleepwear. You can let us know what you feel most comfortable wearing in the casting form.

📍 Shoot Location: Manchester
📅 Date: Monday, 14th July
💷 Fee: £1,500 + travel + accommodation covered

✨ The images will help raise awareness in-store, online, and beyond, and contribute to real, tangible support for breast cancer charities across the world.

This year alone, the brand will donate over £1 million to breast cancer charities, taking their total support to over £6 million since 2021.

🎗 If you or someone you know would like to apply, head to www.heathermarch.co.uk applications close soon!

Let’s raise awareness. Let’s educate. Let’s stand together. 💕

🎀

Always an utter pleasure working with - loving the final shots. And not an animal was harmed in the making of these clo...
12/03/2025

Always an utter pleasure working with - loving the final shots. And not an animal was harmed in the making of these clothes ❤️😉

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Heather March Casting Director

Having cast thousands of projects, I've definitely been around the block a bit.

I started my casting career in 1998, after a stint in picture publicity at Channel 4 & a pit-stop in TV production. I was at the forefront of street-casting in the 90's & was often found trawling boxing gyms or late night drag bars searching for the next interesting face. I began casting the Dove "Campaign For Real Beauty" in 2004, working initially with David Bailey. I later went on to shoot the campaign with photographers such as Rankin & Annie Liebovitz - to name but a few. Dove revolutionised advertising; spawning a move towards using real people in advertising - something I was already passionate about.

Fast forward 19 years, I still cast Dove, along with many other interesting street-casting briefs. I also cast models, actors, children - and pretty much anything else in-between!

I have worked with all the major advertising agencies & have cast numerous award winning commercials. Clients include Dove Brand, iphone; BT, Sky, Natwest, Halifax, Lidl, Sainsbury's, Boots; Tesco; Garnier; Colgate; Aquafresh; Listerine. 02; Vodafone , etc.