19/12/2024
A scent obsession! Super excited to share ‘Smells That Good’ for Surf directed by Jamie Maule-ffinch.
As part of Surf/Unilever’s new contemporary campaign for the brand, this launched last week and has splashed across TV, social, OOH, and print. From the creative minds of Sophie McGovern and Alex Prendergrast at MullenLowe UK. Brilliant to have partnered with Surf, and Unilever and the incredible teams at MullenLowe UK, Marshall Street Editors, Absolute, Jungle Studios, Curious Productions and Karma Film Production Company.
"Surf came to us with a brief to reinject energy into a brand that, despite its enormous scale, needed some new excitement. We had to make something that had fun at its core, attracting new audiences, while reinforcing its unmatchable fragrances." - Eduardo Salles, Global Creative Director.
Unilever
Global Brand VP: Marina Risi
Global Brand Leader: Larissa Girardi Waldrich
Senior Advertising Producer: Attilio Gianfrancesco
Global Assistant Brand Manager: Asim Ahmed
Global Assistant Brand Manager: Nicole Sturt
Agency: MullenLowe UK
Global Creative Director: Eduardo Salles
Senior Creative: Sophie McGovern
Senior Creative: Alex Prendergrast
Senior Producer: Jemma Hamid
Senior Account Director: Jasper Wolley
Global Category Director: Will Dixon
Account Manager: Lizzie Garcia
Senior Project Manager: Mair Davies
Production Company: Darling Films
Director: Jamie Maule-ffinch
Executive Producer: Clare Timms
Line Producer: Olivia Marcel
Director’s Rep: Farai Brandon Mbudaya
1st AD: James Sharpe
DOP: Dominic Bartels
Post Production: Absolute
Post Producer: Dannica Green
Edit: Marshall Street Editors
Editor: Martin Bridge
Music: Big Sync Music
Sound Engineer: Chris Turner (Jungle Studios)
Stills Team:
Stills Production: Curious Productions
Stills Photographer: Sean de Sparengo
Stills Assistant: Ken Street
Stills Agent: Harley Brooks
Service Company:
Production Company: Karma Film Production Company
Executive Producer: Diloy Gulun
Line Producer: Sena Tonguç
UK Talent Management:
Kyle Jennings (Beresford Management)
Sian Crowe (Eden Rose Associates)