TAG / EFFECTIVE RECORDS

16/02/2026

GUINNESS BOOK OF MUSIC …….

01/02/2026

EFFECTIVE RECORDS PRESS VAULT PHOTOS :

19/01/2026

Stumbled across the original label artwork for the first release on EFFECTIVE RECORDS.

21/10/2025

Effective Records Release 1993

08/09/2025

Original Tag Records / G*t Decor, Basement Trocadero Centre, Piccadilly Circus. Circa 1991

10/08/2025

EFFECTiVE MUSiC VAULT *••*

https://youtu.be/z7JsOhityxU?feature=shared

31/05/2025

TAG / EFFECTIVE RECORDS NYD PARTY : GARDENING CLUB 1994

11/03/2025

TAG RECORDS : 5 RUPERT COURT : SOHO LONDON

08/10/2024

So here I am laying on the beach by the sea listening to Spotify on shuffle and this track plays next ….. Originally produced by Frankie Knuckles & David Morales & on comes our CANNY reworked version for the Cafe Del Mar Five Album Series, Compiled by Jose Padilla.
What a wonderful team of producers & musicians I had the privilege to work with some twenty five years ago ( 25yrs ). ☀️✨✨✨

In the photo I managed to pick up from our original manufacturer Merchandising Matters…. ( Lewis Pennington & Don Brett )….. 10 Effective Record T-shirts unopened/original packaging that were destined for HMV’s around UK back from the 1990’s. 👕

https://youtu.be/o2jEN_Rpv3I?feature=shared

29/07/2024

Simon Hanson Darren Emerson outside the original birthplace of TAG Records. Basement Trocadero Centre, Piccadilly Circus.

Outside Tag Records - Trocadero / Piccadilly Circus W1 : Darren Emerson & Simon Hanson - Circa 1991

14/02/2024

Setting up to drink my first beverage for the evening with my son before we eat dinner. 🍽️