15/04/2026
2025 was a pivotal year for me. I made some really tough decisions that changed my life and it all started because I chose to take myself seriously. I don’t want to sound dramatic, but the accelerator I went on changed my life and it’s one of the things I’m most proud of achieving.
Before that, I was running a business, but I wasn’t really running it like a business. I was relying on instinct, working long hours, and carrying everything myself. It worked to a point, but it wasn’t sustainable and it definitely wasn’t scalable.
That programme forced me to slow down and look at everything properly. The numbers, the structure, the gaps, the things I was avoiding. It made me honest about what was working and what wasn’t.
Some of the decisions I made off the back of that were uncomfortable. Letting things go. Changing direction. Putting boundaries in place. Charging properly. Paying myself properly. Being more transparent with my team.
But those are the decisions that changed everything.
I think a lot of founders, especially women, are taught to just keep going and figure it out as we go. To be grateful, to not ask for too much, to hold everything together quietly.
Last year I did the opposite.
I asked better questions. I made clearer decisions. I built something that supports me, not just something I have to constantly support.
And that has been the biggest shift of all.
