Ubah Media Lab

Ubah Media Lab Empowering youth & communities across the Horn of Africa
Media & tech for good.
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📍London | ubahmedialab.org

Today, as the world marks Universal Children’s Day, we are reminded of the responsibility each of us carries to protect ...
20/11/2025

Today, as the world marks Universal Children’s Day, we are reminded of the responsibility each of us carries to protect and uphold the rights of every child—especially across the Horn of Africa, where children’s voices and futures deserve stronger protection and greater opportunity.
To reflect on this important day, we invited Said Isse, a long-time advocate for children’s rights, to share his thoughts.

“As someone who has lived the journey of childhood, worked within children’s rights organisations, and now raises children of my own, I feel privileged to share this message. Every child deserves the fundamental human right to participate in shaping the digital world. It is our responsibility to ensure that this world protects them, empowers them, and allows their voices to be heard.”

— Said Isse, Director, Ubah Media Lab.

Let today be a reminder that championing children’s rights is not a one-day commitment—it is a collective duty we carry every day.

How do you access news and information?Ubah Media Lab invites you to take part in our Somalia Media Habits Survey — a sh...
19/11/2025

How do you access news and information?

Ubah Media Lab invites you to take part in our Somalia Media Habits Survey — a short 5-minute survey to understand how people engage with media, from radio to social platforms.

Your input helps us build better, more inclusive ways to share information across Somalia.

🕐 Only 5 minutes
👥 Open to anyone aged 15+
🔗 https://lnkd.in/eC3vVTt9

Effective media strategy is now essential for political success. Strong campaigns use both digital and traditional platf...
19/11/2025

Effective media strategy is now essential for political success. Strong campaigns use both digital and traditional platforms to shape narratives, mobilize supporters, and build public trust.

Leaders like Omar Fateh and Zohran Mamdani show how storytelling, policy clarity, and community engagement can energize diverse audiences and create authentic grassroots momentum.

In Somalia, however, political messaging remains weak and inconsistent—often dominated by personal praise, clan narratives, or sporadic posts with no clear vision.

To build people-centered and trustworthy leadership, Somali politicians should:

✅ Create clear, accessible manifestos
✅ Communicate consistently across platforms
✅ Use storytelling to connect with citizens
✅ Strengthen branding and message discipline
✅ Combine radio & TV with digital outreach

Read the full analysis here: https://shorturl.at/wElEQ

Earlier this week, we published our first policy and strategic communication commentary piece. We analysed how the remar...
16/11/2025

Earlier this week, we published our first policy and strategic communication commentary piece. We analysed how the remarkable achievements of rising Somali American politician Omar Fateh can inspire change in Somalia. In particular, we discussed how his leader-centric and participatory approach—one that directly appeals to different classes of society, including the youth—can be emulated in the Somali political arena. Read the full analysis and pay close attention to our recommendations on the effective use of media in political campaigns: https://shorturl.at/wElEQ

Ubah Media Lab offers tailored strategic communication and policy services to politicians, corporations, NGOs, and academic institutions. Check out our Strategic Communication services here: https://ubahmedialab.org/strategic-communications/

We are glad to welcome our newest team member. Mohamed Malin will lead our policy work and help us connect media, policy...
14/11/2025

We are glad to welcome our newest team member. Mohamed Malin will lead our policy work and help us connect media, policy and development by producing bi-monthly policy analysis.

14/11/2025

As part of our Policy & Strategic Communications series, we discuss what Omar Fateh’s approach reveals about the future of Somali leadership. His strategy in the Minneapolis mayoral election, rooted in grassroots mobilization, media outreach, community coalitions, and youth centered messaging, offers practical lessons for strengthening participation, widening political access, and rebuilding public trust in Somalia’s evolving political landscape.

You can read the full analysis here: https://shorturl.at/wElEQ

Be kind to others!
13/11/2025

Be kind to others!

Somali American Political Inspiration for Somalia 4.0 Although a 35-year-old’s ambition to lead Somalia may seem like a ...
13/11/2025

Somali American Political Inspiration for Somalia 4.0

Although a 35-year-old’s ambition to lead Somalia may seem like a distant dream, learning from successful diaspora campaigns, like Omar Fateh’s run for Minneapolis mayor, offers valuable insights for reimagining Somalia’s political future.

In this new commentary, Ubah Media Lab’s Policy and Strategic Communications team explores how Fateh’s grassroots mobilization, digital media branding, and inclusive leadership style can inspire a new generation of Somali leaders.

Read the full analysis on how Somalia 4.0 can evolve into a connected, participatory, and forward-thinking political movement:

https://shorturl.at/wElEQ

Omar Fateh Ilhan Omar

Most aid and development agencies rely on various top-down marketing and communication frameworks to fundraise and addre...
13/11/2025

Most aid and development agencies rely on various top-down marketing and communication frameworks to fundraise and address pressing global challenges, including the prevention of humanitarian crises.

Yet many of these strategies struggle to withstand shrinking funding spaces and sudden shifts in donor policies, explains Said Isse, LSE alumnus and co-founder of Ubah Media Lab. He argues that aid agencies must invest more in participatory communication as a sustainable approach that empowers communities beyond the limits of emergency relief.

https://blogs.lse.ac.uk/medialse/2025/10/08/from-crisis-messaging-to-community-voice-reimagining-aid-communication-in-somalia/

12/11/2025

Sidee baad u heshaa wararka iyo macluumaadka?
Ubah Media Lab waxay ku codsanaysaa inaad ka qaybqaadato Sahanka Hab-dhaqanka Warbaahinta ee Soomaaliya — sahamin gaaban oo 5 daqiiqo ah si loo fahmo sida dadka Soomaaliyeed u isticmaalaan warbaahinta, laga bilaabo raadiyaha ilaa baraha bulshada.
Ka qaybgalkaaga wuxuu naga caawinayaa inaan dhisno habab wax ku ool ah oo dadku ku helaan warbixin.
🕐 Kaliya 5 daqiiqo ayay qaadanaysaa
👥Furan qof kasta oo da’diisu tahay 15 sano iyo ka weyn
🔗 https://forms.gle/nQ7AJ1GVa36dNDi26

How do you access news and information?Ubah Media Lab invites you to take part in our Somalia Media Habits Survey — a sh...
12/11/2025

How do you access news and information?

Ubah Media Lab invites you to take part in our Somalia Media Habits Survey — a short 5-minute survey to understand how people engage with media, from radio to social platforms.

Your input helps us build better, more inclusive ways to share information across Somalia.

🕐 Only 5 minutes

👥 Open to anyone aged 15+

🔗 https://lnkd.in/eC3vVTt9

This week, we welcomed the participants of  Media Accelerator Programme—an intensive two-month media training initiative...
09/11/2025

This week, we welcomed the participants of Media Accelerator Programme—an intensive two-month media training initiative designed to train, develop, and mentor 30 young people in core media literacy skills.

The training covers content creation, storytelling, videography and photography, brand management, and marketing. Participants will also design and implement a real-world media and communication project, which will serve as the capstone for completing the programme.

The programme is sponsored by the University of Bossaso–Garowe to support students with a passion for media and technology, providing them with a world-class learning experience tailored to their needs.

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