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Retortal

We make Direct Selling communities more productive on Social Media with our community-driven social

If you’re interested in incorporating a Community-Driven Social Selling system into your Direct Selling Organisation, to empower your salesforce digitally, please get in touch!

11/05/2022

Some of our team are in Brussels at the Seldia Conference this week. Networking with some amazing companies in the direct selling industry.

24/12/2021

Here's the final installment in our advent calendar series of social media tips https://bit.ly/3JgjKdG - 31 ideas on what to post in January 2022!

Thanks to everyone we've worked with this year, and Merry Christmas from the Retortal Team 🎅🎁🎄

23/12/2021

As we draw closer to the big day 🎅 I've got a treat in store for you! 🎁
A brand new blog with top tips on how to grow your Facebook groups. 📈
🔍 Take a peek and let me know if you have other top tips so I can add them to the next blog.

https://bit.ly/3FspoqS

22/12/2021

Did you know that paid advertising through social networks doesn't have to be expensive and can be really beneficial to your business.

Find out more here https://bit.ly/3FkmHY5

21/12/2021

Do you know what your client base looks like?

Yes, you know your customer’s names and where you drop off their orders to, but do you realise that they mainly fall into one demographic and how you can improve how you reach them on social media?
Find out more in our blog about demographics.
https://retortal.com/the-benefits-of-knowing-your-audience/

20/12/2021

Want to expand your client base past your friends and family?
Not sure how to do it? Here’s some ideas on how to get new customers:
🛍️ Join buy and sell groups and post polls (use the Discussion tab to do this). Anyone that shows an interest message and invite them to your group.
🛍️ Join groups with people that have similar interests to you. Join in conversations, do posts about yourself and make new friends. Connect with people and message them and invite them to your group.
🛍️ Join groups in your local area. Ask if anyone would be interested in finding out about your products. Anyone that says yes friend request and invite them to your group.
These are just a couple of ideas to get you started. Just remember, the worst they can say is “no”.

19/12/2021

For me the best part about running a group is getting the members to contribute to the content as well. There are lots of ways to get people to do this. Here’s a few ideas that have worked well in groups:
💡 Get your customers to write a review about their favourite product. Put the names of all the people into a hat at the end of the month and pick a name. Thank that person by either giving them their favourite product for free or a small gift you have purchased for them. By getting people to write reviews about the products they love it add value and might get other people to try the product themselves.
💡 Ask your current group members to invite people to your group. At the end of the month to thank your existing members that do this give them either a discount on their next order or a little thank you gift. Don’t forget to welcome all new group members.
💡 You say this “Bubble” until I say “Bath” – little games like this are great for getting interaction in your group but don’t leave them running too long as people will get put in Facebook jail if they comment too often on one post. You could give the winner a little gift. Shortly after the game has finished put out a sales post. In theory you’ve warmed your group up (the Facebook algorithm), so the next post you put out should get good interaction.
These are just a couple of ideas to get people to take part in your group. What top tips do you have?

18/12/2021

The one thing people love more than supporting small businesses is getting mentions from them!
If you have a loyal customer base, let them know how much you appreciate them, mention your followers in your posts and stories! It’s a fantastic way of creating and cultivating a relationship between yourself and your followers… and if that just so happens to lead to an increase in customer loyalty that’s even better 😜

17/12/2021

Not sure why your posts aren’t getting the amount of engagement you were hoping for? Here’s something worth thinking about: Social media marketing doesn’t just depend on what your post but WHEN you post it 💡
Are your audience early-risers? 🌅 Or are they after-work-shoppers? 🛍️
What time do your posts usually get the most engagement? 🤔

The aim of the game is to post when your audience are actually active on social media.

Keep all of this in mind next time you’re scheduling your Suggested Posts! Don't forget you can edit the time to suit your audience.

16/12/2021

Hate being bombarded with the same old messages on social media? So does everyone else! 💁‍♀️ That’s where the old saying ‘quality over quantity’ really becomes relevant, but it’s true!

When it comes to social media – especially social media marketing – it’s always a better idea to spend a little extra time perfecting two or three incredibly eye-catching and memorable posts rather than creating a dozen posts that are identical to everything else your audience will have seen already!

The great thing about Suggested Posts is that they are there to help with the every day content (and no one gets the same post at the same time so no need to worry) but the way to take your content to the next level is to personalise it. You could swap the image we've supplied with a photo of you using the product, or edit the text to make it sound like you wrote it.

15/12/2021

Who wants to reach more people? 🙋‍♀️

When you go Live you have a better chance of reaching your audience because your video will show up in your follower’s news feed during and after your Live event. Interestingly Facebook users are four times more likely to watch a Live stream than a recorded video. As only 1% of companies use Facebook Live daily it’s a great way to stand out in a crowd.

When did you last go Live and what did you talk about?

14/12/2021

How often do you contact your clients and ask them if they want to place an order? 🤔

If the answer is never then you are missing out on sales. People lead busy lives and forget when they need to place an order. 🏃‍♀️
The easiest way to keep track is to build a customer list 📋 and keep a log each campaign if you have had any contact with them. If you haven’t received an order, send them a message 📱 to ask how they are and to remind them if they want to place an order. Plus having a customer list makes it easier to keep track of who you have spoken to and who you haven’t in any given period.

13/12/2021

Pay attention to trends

Social media is a constantly changing landscape with trends that can rise and fall in weeks, or even days, and staying on top of and utilising these trends as part of a social media campaign in a new challenge for businesses attempting to use social media to market their products. Staying on top of and utilising these trends properly is key to the success of a business’s social media presence, after all, people use social media as a recreational activity and – for the most part- are only on there for there own enjoyment, and its for this reason that people are often reluctant to interact with adverts or business profiles.

As much as people like the products you sell, its uncommon that people LIKE receiving adverts, which is why indispersing advertising with engaging content is all the more important. Current trends in social media – if used correctly – are a fantastic way to do this. Part of the success of a business’s social media is the aspect of the humanisation that comes along with interacting with people on these platforms. Participating in the latest trends is an engaging and entertaining way of reminding users of the human aspect behind all of their favourite brands.

A word of warning when participating in trends on social media though, it's incredibly important to jump in with your business’s take on a certain trend (not matter what it may be) WHILST it is still trending. Nobody wants to see a business doing the mannequin challenge or showing their whipped coffee attempts such a long time after the trend has expired… 🤦‍♀️

12/12/2021

Do you keep finding yourself so busy with the ‘business side’ of things that updating your online presence keeps getting pushed to the wayside? Or are you just not much of a social media person? 🤔That doesn’t have to mean the end of your business’s social media platform! Our Suggested Posts feature is the perfect way to set up a week’s worth of professional, engaging, and tailor-made social media posts in just a couple of minutes and it's tailor made for Network Marketing companies. 🤩
🗓️ Planning, creating, and implementing an effective social media campaign for your business can be a time-consuming, and as a network marketer you will surely know that time is a precious commodity. By using our Suggested Posts feature you will be able to create and schedule a whole week’s worth of varied social media posts for your various platforms in minutes, freeing up your time to focus on all of the things that really matter.
📱 As social media continues to become a larger and more influential industry and an inescapable part of any successful network marketing business, the standards of content expected of businesses becomes more and more pronounced and it can be difficult for people to keep up. Afterall, its unlikely that anyone gets into network marketing based purely on a love of social media. If you’re not much of a social media person – or if you’d just like a little extra help – you can get your brand to contact us to talk about our Suggested Posts feature to instantly be provided with top-quality engaging content created, and updated weekly, by our professional team.
They can book a demo here https://bit.ly/3pOckFH

11/12/2021

Hashtags, obviously we’ve all heard of them. But do you ever stop to wonder why it is we’re using them and how important they are? Well, here’s a really quick break down all about hashtags 👇
✅ Reaching your target audience: Hashtags and the perfect social media tool to help both businesses and potential customers find and discover things online by making posts become searchable to anyone on the platform.
✅ Brand awareness: Hashtags have become an integral part of any business’s social media campaign and can end up being just as important to a business’s brand as a colour scheme or tone of voice. Creating a specific set of hashtags, including ones unique or specific to your business will help tie together all of your social media posts in a professional way.
✅ Click through rates: According to research it’s been noted that posts that include hashtags can receive twice the amount of engagement as posts that do not. Afterall, people are much more likely to interact with a post that is clearly tagged as something they are interested in, or they have searched for themselves.

And now you know! Hashtags are an easy but integral way of creating engaging and effective social media content for your direct selling business to draw in more potential customers.

10/12/2021

More often than not if you are nurturing a Facebook group many of your customers will end up becoming friends with you on Facebook as well. This is great and you need to use it to your advantage. Post only positive things on your personal Facebook and share posts that welcome people into your life e.g. a picture of your Christmas tree 🎄, a family meal out 🍕, a new outfit 💃 or a hair do. 💇‍♀️
Most of these things you are probably already doing but, then when your customers put out posts make sure you interact with them and maybe even ask questions. For example if they posted a stunning picture they took on their dog walk ask them where it was taken. It’s a subtle reminder that you are there waiting to take their order.😜

09/12/2021

More often than not if you are nurturing a Facebook group many of your customers will end up becoming friends with you on Facebook as well. This is great and you need to use it to your advantage. Post only positive things on your personal Facebook and share posts that welcome people into your life e.g. a picture of your Christmas tree 🎄, a family meal out 🍕, a new outfit 💃 or a hair do. 💇‍♀️

Most of these things you are probably already doing but, then when your customers put out posts make sure you interact with them and maybe even ask questions. For example if they posted a stunning picture they took on their dog walk ask them where it was taken. It’s a subtle reminder that you are there waiting to take their order.😜

08/12/2021

Facebook Stories currently has an impressive 300 million daily active users which makes it a great place to advertise your business. The great thing about Stories is they are only active for 24 hours but you have the ability to not only see who has interacted with them, but also you get to see who decided to click on your Story and view it.

Stories are a great way to show what happens behind the scenes of your business. Is it delivery day? Show how many boxes arrived, or run a poll about which product range your customers want to find out more about or maybe even use a green screen and pretend to be on a sunny beach whilst running your business! 🏝️

Make sure to click on your Story to see who has interacted with it and drop them a message to thank them for checking it out and to ask if they'd like to find out more information. Don’t forget, the worst they can say is “no” so be brave. 😜

Address

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+442081850275

Website

https://retortal.com/

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