Pink Leaf Social

19/07/2025

24/06/2025

If you knew me six years ago … 👀

I’d be telling you one of the reasons I hate networking was because I hated walking into spaces where I felt unwelcome.

Unwelcome as a woman, a black woman, a black woman from a different country who’s made the UK her new home.

I’ve changed my networking strategies over the years from pining to be included, to attracting opportunities and moments of connection that feel honest and generous.

A prime example 👇🏾

Last week I attended ‘Creatives Like Us’, a movement that brings together Black and Brown creatives, entrepreneurs and business owners. What a vibe! 🙌🏾

One of the discussions hosted by ; and was about the power of community.

And it’s through communities that I met . First at in February this year, then at Creatives Like Us launch event a few weeks later. When we saw each other again after Atomicon, this conversation happened.

I’ll be speaking at this Thursday’s event in Shoreditch. A day rave hosted by Jess and her biz babes.

From someone who spent those early days hiding away at the coffee station at networking events, to embracing new opportunities that match my energy and purpose! Did I mention there’ll be dancing 💃🏾 🪩🍑
thomas recently shared that one of the things our nervous system needs as women is safety, connection, momentum and space.

And I couldn’t agree more …

Remember and celebrate your self-worth! 🙌🏾

🔗 In my newsletter this weekend, I’ll be sharing ways to redefine your networking so it works for you. Sign up via Link in Bio

17/06/2025

This is how I introduced to the world almost 6 years ago.

I had been freelancing quietly in the background for about year, but at the time of writing this post, we were in the middle of a pandemic and I didn’t have the confidence to shout about it while so many businesses around me were struggling.

And since today is National Freelancers Day, I thought I’d share what 2020 Yolanda shared in that Instagram post, verbatim. 👇🏾

“Steven Bartlett recently said the following: “Overthinking (and the procrastination it creates) stems from trying to make perfect decisions in a world where perfect decisions only exist in hindsight.”

I think for many of us and in the wake of a global pandemic, this has been a struggle I can certainly relate to.

How do you make a big decision in a world of uncertainty.

Well says “You don’t have to get to 100% certainty on your big decisions, get to 51%, and when you get there, make the decision and be at peace that you made the decision based on the information you had at the time”.

The lesson, being 100% certain doesn’t exist and so I’m leaping with 51% and that is enough to be at peace.

So, welcome to my official business page where I’ll be sharing a few tips and treats about marketing on social media, but where most importantly I’m interested in getting to know you and how we can better share your story online.

Here’s my giant business commitment ... I am here for you as a cheerleader for independent business owners and a passionate advocate for charities making a difference where we live.”

🤔 So much has changed in the ways I empower businesses but my values have remained rooted in purpose.

When you walk this freelancing road alone it takes an enormous amount of courage and a giant leap of faith, so hats off to all my fellow freelancers out there who continue to ride this crazy entrepreneur rollercoaster 🎢

Do you ever look back at your early posts? What’s changed for you?

[📸 1: an impromptu shot snapped by the ever talented at ‘s Atomicon last week]
[📸 2: My first photo shoot by my dear friend in 2019]

10/06/2025

What does ethical marketing even mean?

It was during a recent discovery call, that a founder asked me this and we spoke at length about what it means to actually work with an ethical social media marketer.

So here’s how it works:

It means not using cheap tactics, manipulation or inflammatory language to market your brand or business and it also means being honest about who you are and the way you do business.

Sounds scary?

It shouldn’t be!

My work digs deeper than many mainstream marketing services so that marketing feels true to your brand, improves employee advocacy, strategically & sustainably grows your network, converts leads, and sees you becoming a TRUSTED industry voice. 

🌱 If you need a confidence boost, book an Ethical Social Media Strategy Session. Work with me to clarify your unique message with a value-driven content strategy that has storytelling at its heart. Forget chasing viral trends, champion your values.

🌱 Build sustainable, strategic marketing systems that truly aligns with your audience. Through my 3 month Social Growth Accelerator, I work with marketing teams to refine your approach and build community, not just followers on platforms like LinkedIn and Instagram.

🌱 Pick my brains for an hour and use my experience to help kick-start your ethical marketing story. Think of it as real-time problem solving that gives you the results you need to transform your social media presence.

🌱 Invite me to speak at your next event, podcast, masterclass or online community about how to boldly market your brand as a business that cares

🌱 If you’re not ready to commit to working with me yet, sign up to receive my FREE monthly newsletters for tips & strategies on how to grow with purpose

🏳️‍🌈 🏴 🏳️Why does this matter … well when the world is trying to get us to turn our backs on things like DEI, climate change and equity for all, meaningfully marketing your business builds lasting connection with customers with heart.

I’m here to remove the pressures, the grind & mechanics of marketing and get you back to your why.

💌 Always open to a chat, book a discovery call via the link in bio

05/06/2025

This is not a drill!

My amigos from

📣
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📣 Espresso+ community
📣 & ‘s Cole Collective

and so many wonderfully smiley LinkedIn and Insta friends, drop a palm tree (🌴) if you’re heading to ‘s Atomicon next week?

I’m FINALLY pulling together an itinerary and I know I’ve probably missed the boat on tickets and invites to various pre-parties, pre-pre-parties, dinners and drinks meet ups 🫠🍹🌴.

Would love to see you before the main event on 10th June and of course exchange hugs, laughs and more while we soak up the parting words shared by all the incredible speakers.

I’ve put together a few networking tips for before, during and after this electric event over on LinkedIn.

Check out my stories for the link to the post 😉.

And to those who’ve already checked in, I’m getting organised, I promise!

29/01/2025

Are you making friends with your future self?

Picture yourself in 10, 20, 30 years time...

☀️ What does your day look like?
👗 What are you wearing?
🌊 What is the view from your window?
🧘🏾‍♂️ How are you approaching work?
💕 Who are you surrounding yourself with?

What does success look like for you at THAT age?

🔮 Maybe you’ve written that book, finished that screenplay, bought / sold that company and you’re living the healthiest version of yourself.

I ask this because transforming our story requires imagination, creativity and introspection.

Looking ahead (not in the past) will help you to create the life you want to live and imagining with such focus and detail will turn those scary decisions and distant dreams into a very tangible reality.

I think it was who shared on a podcast episode that being able to fully trust in your own decision making requires practice, to become a habit, that will lead you to the best version of your future self.

As we head into week two of the Personal Branding Challenge, I’d like to encourage my fellow founders to ditch the comparisonitas, and hone in on what the ultimate version of your future yourself would want you to be doing in this moment, RIGHT NOW, to start building the life you want to look back on with a smile on your face.

I see personal branding as the habit we need to keep practicing to create the best future version of ourselves.

What would 80 year old you be advising you to make a start on? 👵🏾 👨🏽‍🦳

09/05/2024

Visibility as a female founder 🤔

Let’s discuss ...

The good news, according to Finder, is that:
📣 almost 1 in 5 (18%) companies in the UK are led by women in 2024, more than 880,000
📣 7.5% ethnic minority female-led companies and
📣 more than 1 in 7 (15%) are mixed (both men and women).

The bad news is that the funding gap is still HUGE!

On average, a female founded business receives a mere £763k in funding compared to £4.7 million for male owned businesses.

Let’s change that ...

My work as a Founding Advisory Member with recognises that the tide is turning for female founders and I want to keep the spotlight firmly shining on a more inclusive, diverse, and prosperous entrepreneurial ecosystem.

We need to first break down the barriers that keep the playing fields uneven.

It’s not enough to just see myself and other women in business pop into your feed every day. Visibility means action.

I’m pleased to say that I am featured in the inaugural Female Founders Rise Service Based Directory, alongside 150 incredible female founded businesses.

Women who are driving innovation, leading businesses, and shaping multiple industries.

I’ll be adding the link to the directory in my stories so you can work with them and amplify women in business too.

What’s your visibility journey been like?

14/03/2024

I don’t buy into “beating the algorithms” on social media. 

I have a very specific approach when I’m preparing social media marketing strategies for my clients and recently shared this in my 4 Day LinkedIn Creators Challenge group. 

When you’re building a purpose-led brand and your marketing is aligned with your values (consistently), it’s a game changer!

I’m excited to be sharing 3 approaches every small business owner can follow to confidently ignore the ever changing LinkedIn algorithms and make the most out of LinkedIn.

This 5 Day Digital Marketing Virtual Summit is free for small business owners.

Make sure to join me next week and an awesome panel of experts from 18 - 22nd March via ’ link in bio.

12/03/2024

How do parents empower their children to build their resilience, especially when it comes to social media?

Join myself ( ) and award winning parenting coach to talk about why happiness isn’t the destination and explore how parents can better navigate big emotions so children feel grounded and empowered.

What role can parents play when social media brings on feelings of doubt, guilt and overwhelm?

Join us this International Day of Happiness, 20th March at 12pm right here on Instagram.

Add this reminder to your diary and join us live next week.

01/03/2024

I’m going live throughout March and I’d love you to join me.

Doing this slightly differently in 2024 because I wanted to celebrate the multiple hats we wear as women.

Whether in business, career, family or relationships…

Care to join me?

🎙️ This International Women’s Day, I’m partnering with the Media Trust at the Women’s Voices event, offering social media marketing advice to charity organisations supporting women and girls.

🎙️ Our next LinkedIn Audio Room will be taking place on 11th March at 1pm. Co-host and I will be joined by Gerald, founder of discussing why “Co-working is Networking” with tips & strategies to boost your confidence as a nervous networker

🎙️ is hosting a week long Digital Marketing Virtual Summit from 18th - 22nd March! Join me on Thursday, 21st March at 2pm, I’m speaking about how to ignore the LinkedIn algorithms and still crush it on LinkedIn

🎙️ On 22nd March at 12pm, I’m sitting down with parenting coach and all round great human, for International Day of Happiness to talk about how as parents we can empower our children to be happier and more resilient. One not to miss!

Keep an eye out on Stories over the coming weeks for links to some of these events.

📌 Hit save, if like me, it’s easier to see this month’s events all in one place.

What are your plans for March?

[Image Description - image of March calendar dates and the 8th, 11th, 20th & 21st is circled]

08/02/2024

“Mommy was Google around when you were born?”

Uh hum ... 👀

Conversations with my 9 year old last night, just reminded me that my industry didn’t exist when I was speaking to career counsellors at high school!

To think, that in just a few short decades, social media has gone from non-existent to an integral part of the way brands market their businesses and how we build personal & professional connections.

Made me wonder about the social media platforms that have come & gone.

Do you remember any of these? 👇🏾

01/02/2024

20 years ago, I travelled from Heathrow Airport in the backseat of a stranger’s car to a job interview at a pub in West Sussex.

I was clueless about pints and unprepared for the bitter cold. Yet, there I was unbuckling my seatbelt, grabbing my suitcase, about to knock on the door to my very first job in the UK.

“You’re going to regret this decision”, were the last words my editor muttered when I told him I was quitting and leaving behind my senior role as a journalist at one of the biggest national newspapers in South Africa. 

What was I thinking?

In truth, my deepest moments of uncertainty have often been the catalysts for change I needed. 

💡 It took a near-death experience in 2018 for me to leave my corporate role. I re-qualified in advanced social media marketing, and returned to my first love of writing & creating.

💡 It took losing my mum during Covid, for me to finally launch my business after quietly freelancing with a select number of small businesses in my area.

💡 It took me one year to recognise that I was at my best when working with purpose-driven business owners & charity founders. And now five years after launching , I can finally say that I’ve come full circle.

I’m empowering female founders, black owned businesses, certified B-corp companies, charities and impressive change makers, to confidently share their unique stories on social media bringing their mission to the world and making a difference. 

All that journalistic curiosity and determination is what lies behind my commitment to honest and ethical storytelling, helping my clients attract the right audiences who share their values. 

🥱 I go beyond hacks on social media, to understand your “why” so that your marketing becomes an extension of who you are .

My editor was right ... I didn’t last long working at that pub and still can’t pour a pint for love or money 😅.

But I wish he could see me now, 20 years later! I wondered what he’d say? 

How about you? Do you tend to throw caution to the wind?

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[Photo credit - Caz Saramowicz]