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12/08/2025

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐟𝐨𝐥𝐥𝐨𝐰 𝐄𝐔𝐑𝐎 𝟐𝟎𝟐𝟓? 𝐓𝐡𝐞𝐧 𝐲𝐨𝐮’𝐥𝐥 𝐥𝐨𝐯𝐞 𝐭𝐡𝐢𝐬.

Women’s football has never been more visible, or more powerful.
And if EURO 2025 proved anything, it’s that the global appeal of the women’s game is no longer up for debate.

In this Live Special episode of Don’t Forget Your Tickets, recorded at the Emirates Stadium in January, Girls on the Ball (Sophie Downey and Rachel O’Sullivan) sit down with Thom Airs to reflect on a decade of front-line reporting, from the 2012 Olympics to packed-out stadiums today.

🎙️ What we cover:
- From niche to mainstream: how visibility changed the game
- The startup-like growth of women’s football, and what still holds it back
- How to reach new audiences through bold, inclusive storytelling
- The commercial and cultural future of the sport

“𝐖𝐞’𝐫𝐞 𝐩𝐚𝐬𝐭 𝐭𝐡𝐞 𝐬𝐭𝐚𝐠𝐞 𝐨𝐟 𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟 𝐰𝐨𝐦𝐞𝐧’𝐬 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥.
𝐍𝐨𝐰 𝐢𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐫𝐞𝐚𝐥𝐢𝐬𝐢𝐧𝐠 𝐢𝐭𝐬 𝐟𝐮𝐥𝐥 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥.”

If EURO 2025 inspired you, challenged your assumptions, or opened your eyes, this conversation will take you one step further.

🎧 Listen now → https://eu1.hubs.ly/H0mfYtW0

07/08/2025

𝐀𝐫𝐞 𝐘𝐨𝐮 𝐂𝐡𝐚𝐬𝐢𝐧𝐠 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐓𝐡𝐢𝐬 𝐒𝐞𝐚𝐬𝐨𝐧?

Right now, every club is a contender.
Whether you're in the EFL, the National League, or competing below the first tier elsewhere, promotion is the dream that fuels pre-season.

But with success comes scale and pressure.

A promotion doesn’t just lift your team. It stretches your entire club, especially across ticketing, memberships, pricing models, and matchday operations.

🎧 In this episode of Turnstile Talks, we sit down with Pete Wynne, Head of Tickets & Memberships at Wrexham AFC, and arguably the most experienced promotion expert in global football. With three consecutive promotions under his belt, Pete shares what it truly takes to manage explosive growth while keeping the fan experience front and centre.

“𝐘𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐭𝐡𝐢𝐧𝐤 𝐥𝐢𝐤𝐞 𝐚 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐜𝐥𝐮𝐛 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐭𝐡𝐞𝐫𝐞.”
Pete Wynne, Wrexham AFC

🗝️ What you’ll learn:
- How to prepare your ticketing operation for sudden growth
- Why pricing and access strategy needs to scale before promotion
- What clubs often overlook when success hits
- How to build systems that flex, up or down

If promotion is on your radar this season, make sure you’re structurally ready to deliver on it.

🎥 Watch the episode now → https://eu1.hubs.ly/H0mcMc80
⏱️ 38 mins | A must-watch for ticketing and commercial teams

05/08/2025

𝐓𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐭𝐜𝐡𝐝𝐚𝐲, 𝐒𝐜𝐚𝐥𝐞𝐝 𝐭𝐨 𝟏𝟕 𝐌𝐢𝐥𝐥𝐢𝐨𝐧 𝐅𝐚𝐧𝐬

What does fan engagement look like when your “stadium” holds over 17 million monthly users?

In this episode of Don’t Forget Your Tickets, we sit down with Curt Baker, Product Lead at FotMob, the world-leading football app delivering live scores, personalised updates, and insights from over 500 leagues worldwide.

FotMob has grown from a small team in Bergen, Norway to a global player in the digital matchday space, and they’ve done it without compromising speed, clarity, or fan focus.

𝐂𝐮𝐫𝐭 𝐬𝐡𝐚𝐫𝐞𝐬:
⚽ How football stats apps are shaping the matchday experience
📲 Why the next generation of fans expects personalisation, not noise
🧠 What clubs can do right now to stay relevant in a global fan landscape
🛍️ How apps like FotMob can evolve into ticketing and merch marketplaces

Whether you're a marketer, product lead, or part of a club's commercial team, this episode is packed with insights on the fast-moving intersection between fan culture and football tech.

🎧 Listen now → https://eu1.hubs.ly/H0m98-V0

31/07/2025

🇪🇺 Is your club playing in Europe this summer?
Then this is for you.

Bodø/Glimt have been through it all, from ticket approvals and signage regulations to back-seat calls with UEFA on the way to a stadium. Now they’re sharing their top 10 lessons on handling UEFA requirements the right way.

This isn’t a theory lesson. It’s lived experience.

🎫 Here’s what you’ll learn:
✅ How to handle 15 rounds of ticket design approvals
✅ Why UEFA seat maps are non-negotiable
✅ What to expect from TIME reporting and turnstile rules
✅ How ticketing moves from admin task to strategic function

If you’re entering European competition, don’t go in blind.

👉 Read the full breakdown here:
https://eu1.hubs.ly/H0m2P780

29/07/2025

🎟️ Nottingham RFC: Making every ticket count

When Nottingham RFC switched to TicketCo, the goal was clear: simplify the ticketing process and improve the matchday experience, for staff and supporters alike.

With a lean team, the club needed a system that could handle both volume and flexibility. TicketCo delivered.

✅ Fast, efficient ticketing
✅ Seamless mobile access
✅ Shorter queues on matchday
✅ Supporter-first setup

It’s a great example of how clubs can do more with less, and still deliver a top-level experience.

📚 Full case study here:

https://eu1.hubs.ly/H0m1cpV0

22/07/2025

To the ticketing teams, club staff, and matchday heroes who keep things running — enjoy a well-earned summer break. You've earned it. ☀️

Here’s to fresh air, full stands, and a few moments of peace.

𝐇𝐚𝐩𝐩𝐲 𝐬𝐮𝐦𝐦𝐞𝐫 𝐟𝐫𝐨𝐦 𝐚𝐥𝐥 𝐨𝐟 𝐮𝐬 𝐚𝐭 𝐓𝐢𝐜𝐤𝐞𝐭𝐂𝐨 💛

17/07/2025

🚀𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐚 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐰𝐨𝐫𝐤?
Jakob Lund knew.

From local clubs to Olympic podiums, he understood what actually makes a sponsor say yes, and why alignment beats budget every time.

Before his passing, we had the chance to speak with him about sponsorships that matter, and why even the smallest clubs can punch above their weight.

🎯Whether you're in commercial, comms or ticketing, this one’s packed with practical takeaways.
𝐑𝐞𝐚𝐝 𝐡𝐢𝐬 𝐭𝐢𝐦𝐞𝐥𝐞𝐬𝐬 𝐚𝐝𝐯𝐢𝐜𝐞 𝐡𝐞𝐫𝐞: https://eu1.hubs.ly/H0lKlqk0

15/07/2025

👏𝟏 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐟𝐚𝐧𝐬 — 𝐚𝐧𝐝 𝐰𝐞’𝐫𝐞 𝐨𝐧𝐥𝐲 𝐡𝐚𝐥𝐟𝐰𝐚𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐬𝐞𝐚𝐬𝐨𝐧.

That’s how many tickets have been sold across Eliteserien and OBOS-ligaen so far.
Full stands. Electric atmospheres. And matchdays that just keep getting better.
But let’s be honest, this doesn’t happen by itself.

Behind every one of those tickets is a club working hard.
A team making it all flow.
A ticketing manager who keeps things moving, match after match.
We’re proud to support that work.

To be the platform that helps clubs handle the rush, cut the queues, and focus on the fans. 💛

Because when football grows, ticketing needs to grow with it.
📚𝐅𝐮𝐥𝐥 𝐬𝐭𝐨𝐫𝐲 𝐡𝐞𝐫𝐞 ↓
https://eu1.hubs.ly/H0lKkgb0

10/07/2025

𝐀𝐫𝐞 𝐲𝐨𝐮𝐫 𝐜𝐥𝐮𝐛 𝐩𝐥𝐚𝐲𝐢𝐧𝐠 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞 𝐭𝐡𝐢𝐬 𝐬𝐮𝐦𝐦𝐞𝐫? 🇪🇺

Here are 10 things you need to know about UEFA regulations, and how to deal with them, shared by our friends and European experts Bodø/Glimt.

From battling Lazio and facing Tottenham Hotspur in a Europa League semi-final, to navigating ticket design approvals, stadium rebranding, and late-night calls from UEFA in the back seat of a car, Bodø/Glimt have seen it all.

𝐍𝐨𝐰 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐛𝐞𝐡𝐢𝐧𝐝-𝐭𝐡𝐞-𝐬𝐜𝐞𝐧𝐞𝐬 𝐥𝐞𝐬𝐬𝐨𝐧𝐬:
✅ How to survive 15 rounds of ticket approvals
✅ Why UEFA seat maps are sacred
✅ What to expect from TIME, turnstiles, and tight deadlines
✅ Why ticketing isn’t just a commercial function — it’s strategic

𝐓𝐡𝐢𝐬 𝐢𝐬𝐧’𝐭 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞𝐛𝐨𝐨𝐤. 𝐈𝐭’𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲.
👉https://eu1.hubs.ly/H0ly6bG0

08/07/2025

🎵 "𝐘𝐨𝐮 𝐠𝐨𝐭𝐭𝐚 𝐫𝐨𝐥𝐥 𝐰𝐢𝐭𝐡 𝐢𝐭..."🎵
Bohemian FC have done it again. The launch of their new Oasis-themed shirt isn’t just stylish, it’s a statement. A bold blend of football, music, and culture that only Bohs could pull off, (and yes, that is the legendary Paul Weller starring in the launch video).

Shot inside Cross Guns Snooker Hall, the oldest snooker club in Dublin City, the film brings together iconic music, community spaces, and club values in one unforgettable campaign.

The shirt itself isn’t just about looking good. It’s also doing good. Proceeds go to support Bohemian FC and two incredible charitable partners:
🎶 𝐌𝐮𝐬𝐢𝐜 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐈𝐫𝐞𝐥𝐚𝐧𝐝
❤️ 𝐈𝐫𝐢𝐬𝐡 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐂𝐚𝐫𝐞 𝐌𝐚𝐧𝐜𝐡𝐞𝐬𝐭𝐞𝐫

At TicketCo, we’re proud to be a partner of a club that treats its shirt not just as a kit, but as a platform for identity, values, and meaningful revenue.

Earlier this year, we spoke to Daniel Lambert of Bohemian FC on Turnstile Talks, where he revealed how 𝐬𝐡𝐢𝐫𝐭 𝐬𝐚𝐥𝐞𝐬 𝐧𝐨𝐰 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐟𝐨𝐫 𝐨𝐯𝐞𝐫 𝟓𝟎% 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐥𝐮𝐛’𝐬 𝐭𝐨𝐭𝐚𝐥 𝐫𝐞𝐯𝐞𝐧𝐮𝐞. A remarkable achievement, and a blueprint for clubs everywhere.

👇 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐬𝐭𝐮𝐧𝐧𝐢𝐧𝐠 𝐧𝐞𝐰 𝐥𝐚𝐮𝐧𝐜𝐡 𝐯𝐢𝐝𝐞𝐨 𝐡𝐞𝐫𝐞:
https://eu1.hubs.ly/H0ly3XN0

🎙 𝐀𝐧𝐝 𝐫𝐞𝐯𝐢𝐬𝐢𝐭 𝐨𝐮𝐫 𝐓𝐮𝐫𝐧𝐬𝐭𝐢𝐥𝐞 𝐓𝐚𝐥𝐤𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐰𝐢𝐭𝐡 𝐃𝐚𝐧𝐢𝐞𝐥 𝐋𝐚𝐦𝐛𝐞𝐫𝐭 𝐡𝐞𝐫𝐞:
https://eu1.hubs.ly/H0ly4Jm0

30/06/2025

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐛𝐮𝐢𝐥𝐝 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐥𝐨𝐠𝐨𝐬 𝐨𝐧 𝐬𝐡𝐢𝐫𝐭𝐬?
At TicketCo, we believe the most powerful commercial partnerships start with one thing: human connection.

That’s why we’re proud to feature James Wynne, founder of Playbook Sponsorship, in the latest episode of our podcast Don’t Forget Your Tickets. James shares his journey from working with global icons like Guinness and Chelsea FC to helping clubs and brands find their authentic story—and why this matters more than ever.

He explores how:
🤝 True human-centred sponsorships drive loyalty and engagement
🌍 Legacy investments in markets like the Middle East are reshaping the game
🔎 Storytelling unlocks unique identity and growth—even for smaller clubs
🎤 And how the next generation of sponsorship must go beyond transactions to build real community value

We’re passionate about highlighting these conversations because ticketing, fan engagement, and commercial success all share one thing: the power of human stories.

🎧𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞 https://eu1.hubs.ly/H0lnDS10

Let’s keep sharing ideas and raising the bar together.
’tForgetYourTickets

24/06/2025

🎙️ 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐭𝐚𝐤𝐞 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐭𝐢𝐜𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐫𝐞𝐞𝐫, 𝐨𝐧𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐜𝐲𝐜𝐥𝐞 𝐚𝐭 𝐚 𝐭𝐢𝐦𝐞?

To celebrate 50 episodes of Don’t Forget Your Tickets, we’re launching a special three-part Podium Series spotlighting our most downloaded episodes to date.

Brooke Arthur, a leading force in international ticketing whose remarkable journey stretches from Vancouver 2010 to Paris 2024, with the future already in her sights.

In this episode, Brooke reflects on:
✅ Managing ticketing on the world’s biggest stage
✅ The adrenaline rush of event day
✅ The human side of digital transformation
✅ And why storytelling is a vital tool for our industry

If you’re working in sports ticketing, or dreaming of it, this episode is packed with inspiration, leadership lessons, and real-world insights you won’t want to miss.

🎧 Listen now: https://eu1.hubs.ly/H0ld2qk0
📍 Episode 1 of 3 | Podium Specials | Don’t Forget Your Tickets

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