PhlashWeb

21/11/2022

Why technical businesses need an IT copywriter: Jade Zienkiewicz tells us how a specialist copywriter could bring untold value to your niche.

https://phlashweb.co.uk/how-to-pick-the-best-it-copywriter-for-your-business/

Working with a copywriter that understands your niche is important, especially in tech. Here's how an IT copywriter can help your business.

16/11/2022

𝐈𝐬 𝐒𝐄𝐎 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐟𝐫𝐨𝐦 𝐨𝐭𝐡𝐞𝐫 𝐭𝐲𝐩𝐞𝐬 𝐨𝐟 𝐰𝐫𝐢𝐭𝐢𝐧𝐠?

Most online copy is optimised now, but to creatives, SEO feels miles away from ‘the art of writing’. On the other hand, some business owners prize the SEO mechanism above quality writing. The reality is that one can't exist without the other effectively. Jade Zienkiewicz tells us why in our latest blog.

https://phlashweb.co.uk/is-seo-copywriting-different-from-other-types-of-copywriting/

10/11/2022

𝐇𝐨𝐰 𝐚 𝐜𝐮𝐭𝐞𝐬𝐲 𝐭𝐨𝐧𝐞 𝐨𝐟 𝐯𝐨𝐢𝐜𝐞 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐞𝐝 𝐭𝐡𝐞 𝐝𝐫𝐢𝐧𝐤𝐬 𝐦𝐚𝐫𝐤𝐞𝐭: The context was Sunny D, Ribena, Super Size Me: Innocent had the perfect pitch and product at the right time. Read our latest blog is by Jade Zienkiewicz.
https://phlashweb.co.uk/how-cutesy-copy-disrupted-the-drinks-market-with-a-unique-tone-of-voice/

28/10/2022

20 years ago Innocent drinks disrupted both the drinks market and the copywriting industry. Their copy was as fresh as their drinks, and it made an impression on other brands so much that they were relentlessly copied. 'Wackaging' was born amidst a lot of eyerolling from critics.

Jade Zienkiewicz remains a fan. She discusses the context that Innocent came up in, and why we shouldn't blame them for their success.

"Drink me": When Innocent launched, they changed the drinks industry, and brand tone of voice was also forever altered.

21/09/2022

Coaching services are a growing industry, and with this, a great diversity in style has developed. Niches are constantly forming in the coaching world, and they are about as individual as each coach comes.

It’s important to get clients, but more so to get the right client. Using effective copywriting to communicate values is key in this process – here’s how and why. https://phlashweb.co.uk/copywriting-for-coaches-is-more-than-selling-a-service/

Copywriting for coaches is an expert niche that involves understanding how to capitalise on your ethos and attract the right clients.

12/09/2022

Can a copywriter help you rank in Google? Jade Zienkiewicz says yes. But getting there is a process. Read how and why, as well as why an organic strategy might be a better marketing option for you than paid advertising:

https://phlashweb.co.uk/can-a-copywriter-help-me-get-a-page-one-rank-in-google/

06/09/2022

IT support services - the lowdown. Phlashweb's Phill Ash outlines why getting the right IT support service on board is so important for efficiency, transformation, and saving costs in any business. https://phlashweb.co.uk/it-support-services-where-to-start/

02/09/2022

Copywriting for coaches is a specialisation in itself. But it’s a growing industry, and with that has come a great diversity in coaching style. Niches are forming in the coaching world, and they are about as individual as each coach comes.

That’s why coaching is a personal experience. It’s important to get clients, but more so to get the right client. Using effective copywriting to communicate values is key in this process – here’s how and why.

Copywriting for coaches is an expert niche that involves understanding how to capitalise on your ethos and attract the right clients.

29/06/2022

It can be tricky to redevelop websites (particularly in a rebrand) when stakeholders have a strong emotional connection to your business. This connection may have been built up by being a customer for decades, or being there from the start. Customers can be uncomfortable with modernisation, because it doesn't always mean being inclusive of that long-term clientele. Imagine going paperless and asking people to conduct everything online for instance. But there is a way to get people on board and excited, particularly when you make it known that you are going to improve your platform, create tools that have been commonly asked for, or streamline outdated processes. The key is to consult, build understanding of your aims and to keep your stakeholders updated. Invite feedback, ask for their ideas. Read our blog on how to create a culture of embracing change.

20/06/2022

A website is a tool. It needs to look current and competitive but it also needs to be useful. A website is more than just a way of saying how great you are. It needs to speak to your audience and serve their primary needs. Sometimes we get a bit sentimental about what we want, and that makes it difficult to prioritise what is really needed. Read more on achieving the perfect balance in our blog.

https://phlashweb.co.uk/when-style-cramps-functionality/

15/06/2022

Need some more inspo? Let me know if you want to bounce around ideas - from our copywriter Jade Zienkiewicz.

31/05/2022

𝗪𝗵𝗮𝘁 𝗮 𝗹𝗼𝘃𝗲𝗹𝘆 𝗚𝗼𝗼𝗴𝗹𝗲 𝗿𝗲𝘃𝗶𝗲𝘄 𝗶𝗻 𝗳𝗿𝗼𝗺 𝗗𝗮𝗻𝗶𝗲𝗹𝗹𝗲 𝗪𝗲𝘀𝘁𝗰𝗮𝗿𝗿-𝗬𝗼𝗿𝗸

We were thrilled to get such a lovely review from Danielle Westcarr-York, a talented integrative counsellor and psychotherapist. After six years into her career, she needed some fresh copy for her profiles for The Black, African and Asian Therapy Network (BAATN) and Brighter Spaces to fully reflect her expertise. She’s built a great reputation among her clients through her practical approach, focussing on relationship building, providing a non judgemental environment that is informal and warm, yet professional.

Phlashweb’s copywriter Jade Zienkiewicz interviewed Danielle to understand in depth how she supports her clients. During the consultation she said “I’m not changing the world…” But that’s hard to agree with. Her frontline work within the NHS and education system, along with her private practice, means she’s changing one world at a time.