Casual Films

30/04/2025

🌏 Around the Casual world in 20 seconds 🌎. It's been a busy couple of months! Here's a BTS glimpse at what we've been up to...

10/04/2025

The Audience Connection Podcast, presented by Casual, is back with another great episode where our host, Lydia Chan speaks with Amy Goodman, VP of Creative Content Development at TeamPeople.

Don’t miss their discussion about briefing as a truly collaborative process where everyone involved becomes equally invested in the creative outcome. Amy also reveals why social media should be leveraged as a powerful space for authenticity and offers a fresh perspective on how AI's greatest potential lies in transforming the briefing process itself.

Listen to the full episode now!
Spotify: https://spoti.fi/4lqJ83r
Apple Podcasts: https://apple.co/4ifkj7V
Watch on YouTube: https://bit.ly/4lIwIUT

08/04/2025

🎬 Welcome to this month’s Creative Round-Up! A dive into the creative work that’s caught our eye lately 👀✨

🧥 We’re into the bold, graphic style of this film for Re-Commerce Atacama, raising awareness about textile waste in the desert. It’s a fashion film with purpose: slick, stylized, and seriously cool.
👉 Watch it: https://bit.ly/423ZpDS

🇳🇴 A clever twist on the traditional job interview format in this spot for Norwegian public service pension fund KLP. By flipping the questions on their head, the film gets to the heart of the impact public workers make.
👉 Watch it: https://bit.ly/4lqkzUo

⚽ Two very different but equally powerful campaigns stood out this month. Liga F brings emotion and power with a rallying chant celebrating the future of women’s football while Prazeres United is visual poetry celebrating grassroots football as we follow a boy’s journey through the favelas to the pitch.
🇪🇸Liga F: https://bit.ly/4llha93
🇧🇷 Prazeres United: https://bit.ly/3G042Gh

🎨We spent fifteen minutes with a MadMan in this wonderfully made profile of ad legend David Bartel, blending playful animation with reflections on a career from the golden age of advertising.
👉 Watch it: https://bit.ly/44eXNZa

🍞 This Rose Bakery rebrand turns the textures of baked goods into bold design. A warm, tactile identity that feels fresh, graphic, and genuinely delicious.
👉 Take a look: https://bit.ly/42yUNWi

🚢And finally, ‘SOS… But Don’t Worry If Not’ is a delightfully deadpan short about a submarine in crisis. Absurd, charming, and somehow deeply relatable.
👉 Watch it: https://bit.ly/44cXgqH

19/03/2025

🌿 Welcome to Creative Corner, where we take a peek at the team’s recent mood boards. Here, we’re digging into the topic of sustainability and developing a look and feel for an interview-led series about our relationship with the natural world. Layered environments. Muted palettes. It’s early stages, but this one’s all about finding harmony between people and planet. 🌿

14/03/2025

We made something really special with the team at FrieslandCampina!

Diversity, equity, and inclusion are at the heart of their culture, and they wanted a film that truly reflects that. Our team spent time with their employees before the shoot, learning how they’ve overcome exclusion, found strength in diversity, and what it means to feel valued in the workplace.

With a mix of new footage and archive content, Casual crafted a visual narrative that reflects FrieslandCampina’s diverse, multi-layered approach and commitment to fostering an environment where everyone feels seen, heard, and valued.

Congrats to the whole team who worked on this: Bronwyn Nathan, Dan Hankinson, Chris Dudley, Matt Alani, Will Hammond, Giselle Hyam, Tarryn Paul, Mikey Trotter, Tjodi Van Elk, and Julien den Ouden. Check it out! ⬇️

13/03/2025

Check out the latest episode of the Audience Connection podcast, presented by Casual. In this conversation, Lydia Chan, Casual's Managing Director, is joined by Jillian Johnson, a leader in Strategic Customer Partnerships and an expert in customer storytelling and advocacy.

Jillian shares valuable insights on crafting authentic customer narratives and how the best brand stories are built through collaboration with customers.

Listen on Spotify: https://bit.ly/4iFQ0rG
Watch on YouTube: https://bit.ly/424Lux5

12/03/2025

🎬 Welcome to Creative Round Up! A look at all the latest creative work that’s caught our eye .. 👀✨

🎥The camerawork and graphics in this short documentary for 100Weeks are something special. Paired with an authentic narrative, it’s a warm, immersive, and beautifully made piece that brings the project to life with depth and emotion.
👉https://bit.ly/3R0gnfT

🪡This Burberry spot is a masterclass in craftsmanship - each frame has been individually cross-stitched to create an animated tapestry. The attention to detail is incredible, and we can’t resist an ’80s synth track to tie it all together. 🏇🎶
👉https://bit.ly/43BnQcQ

⛹️Among many standout elements, the colors in this Adidas spot really grabbed us. But beyond the striking visuals, what makes it shine is its focus on celebrating the people (and dogs 🐶) behind the athletes.
👉https://bit.ly/3R0goQZ

🍋We love seeing AI used as a tool for the impossible, and this Original Source ad leans all the way into the surreal. Playful, bold, and just the right amount of weird - a great example of AI pushing creativity rather than replacing it.
👉https://bit.ly/41X1W2o

🔠Finally, we came across this brilliant project: a typeface designed to enhance readability for those who are hard of seeing or neurodiverse. Inclusive Sans has been carefully crafted to improve legibility while maintaining a fresh, contemporary feel. A fantastic step toward more inclusive typography. 📖
👉https://bit.ly/43GYfPJ

07/03/2025

For International Women’s Day, our team in Amsterdam had the privilege of working with to break the silence around period poverty. This film highlights findings from their 2024 research, and makes one thing clear: no matter where we live in the Netherlands, none of us should have to choose between period products and food (or any other essentials).

Thank you to the team who worked on this - everyone at Neighborhood Feminists, who were a joy to work with, and the team: Bronwyn Nathan, Ana BAlejandro Pose, Dan Hankinson, Chris Dudley, Ana Beltschewa, Tarryn Paul, VO Artist Margo Van de Linde and Rouze Podcast for lending us their studio.

Here’s how you can help them to make a difference:
- Watch & share this video! That’s how we together raise awareness.
- Take action. Bring this issue up at work, in schools, in government. Demand solutions for all, by together advocating for free period products.
- Donate via the link in the comments. Your financial support is vital, and goes directly and fully toward free period products for those most in need.

05/03/2025

How do brands build trust in a global market? They speak their customers’ language.

Our Executive Producer, Thomas J Elliott, is speaking on a panel at What’s NEXT in Marketing: Hong Kong 2025 to explore multilingual marketing, personalization, and tech-driven engagement. He’ll be joining industry leaders Rola Lin, Marketing Director at Moët Hennessy Diageo Hong Kong & Macau, Louise V., Head of OSW Marketing at PrimeCredit Limited, Gian Chan, Associate Director at Sanrio Global Limited, sharing insights on how brands can connect across cultures.

Register now:

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐰𝐢𝐧 𝐢𝐧 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭? 𝐒𝐩𝐞𝐚𝐤 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬' 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞! 🌍🗣️ 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫…

04/03/2025

We recently wrapped this piece for Engie to celebrate their 2024 achievements toward their goal to be Net Zero carbon by 2045.

We took a sound-design led approach, highlighting Engie’s vision of a future filled with the sounds of nature. By blending archive content with carefully selected stock, we created a cinematic story that premiered alongside Engie’s 2024 results announcement in February 2025.

Huge shout out to Bronwyn Nathan, Dan Hankinson, Chris Dudley, Matt Alani, Will Hammond, Giselle Hyam, and Tarryn Paul for your incredible work!

01/03/2025

Welcome to This or That, Casual’s new bitesize series where we look at the stylistic choices on offer to filmmakers today. There's a time and place for everything in our creative toolbox, but how do you decide what to use and when?

This week, we’re thinking about vertical filming.

From TikTok to Instagram Reels to YouTube Shorts, it's become the window through which we consume most of our content. It’s optimized for how we hold our phones, meaning higher engagement and a natural viewing experience. Horizontal, on the other hand, is more traditional. It's ideal for broader perspectives and that big screen feel. The choice between the two always depends on your video's intended platform and audience. What matters is using your screen’s real estate in the most effective way. Interested to hear your thoughts in the comments!📱or 🎥?

22/02/2025

In case you missed it earlier this week, we released a new episode of The Audience Connection podcast featuring Christine Sanders, Senior Executive Director of BuzzFeed’s Editorial Identity Channels and Branded Content Studio! A big thank you to host, Lydia Chan and Christine for sharing their insights.

They dove into how BuzzFeed has evolved its approach to media—shifting from top-down decisions to empowering producers who are in tune with trends and what resonates with their audience.

Listen now: https://spoti.fi/4b9Mi6M