CrowdFarming

26/12/2025

❄️A quiet moment on the farms

As our landscapes slow down for the season, our farmers shared a few photos of their farms in the snow. Thank you to all the farmers who care for the land, season after season and to everyone supporting them along the way.

Wishing you all a happy end of year ✨

24/12/2025

This Christmas, our farmers share their wishes - not just for the holidays, but for the year ahead.

From healthy harvests to moments of rest, their words remind us what really matters.

Merry Christmas and happy holidays to everyone! 🎄🌾

19/12/2025

Most of the food reaching NGOs consists of donations of soon-to-expire items. They typically do not accept fruit donations because the fruit they usually receive is in poor condition and ends up being wasted.

CrowdGiving is our program for donating fresh and perfectly good organic fruit. We have reached an agreement with several NGOs in Europe to send them a large shipment this Christmas. This way, the people who are most in need can receive the same organic fruit that you order from our farmers.

Find more info in the link in our bio. ✨

16/12/2025

Today is a rainy day in our orange fields in Valencia, and we were planning on harvesting but unfortunately because of the rain we are unable to. This is what happens when we work on demand and harvest the fruit only a few days before it arrives. Rain like this can sometimes delay our shipments but it’s part of our direct sales model and we know the rain never lasts forever! ☔️

15/12/2025

We met the team of Hacienda San Alberto, citrus and olive oil farmers from Valencia. 🍊

At the entrance of the farm, a once-productive orange tree now serves a new purpose: it has been transformed into an insect hotel, offering shelter to beneficial species that support pollination and natural pest control. (slide 2)

We’ve already reached the end of the clementine season at this farm, but Hacienda San Alberto also produces organic extra virgin olive oil. Some of the clementines (slide 1) belong to the sorting-out produce: fruits with small cracks or a size not suitable for shipping. They are not wasted, instead, they are sold for juice or processed for our All is Good products (check our latest post).

The ground cover is dense, which is a good sign for water retention and soil life. The challenge is to increase plant diversity: without enough variation, a citrus orchard can quickly turn into a uniform meadow, creating competition for water and nutrients with the trees. (slide 4)

In one of the small ponds near the orchard, frogs jumped into the water as we walked by - how many can you count in the video of the reservoir? (slide 5) 🐸

11/12/2025

We met Elisabet, olive farmer from UnOlivo
📍 Sierra de Segura, Jaén, Spain

We learned that:

🫒 Elisabet runs the project together with her brother Alberto; the family has been dedicated to olive cultivation for generations.

🌵 Rain is scarce in Jaén, one of the driest olive-growing regions in Spain, which makes water management and soil health essential for their groves.

⚙️ Because the village is so remote and logistically difficult to access, the family decided decades ago to build their own olive mill.

🌿 More than eight years ago, they began producing early-harvest extra virgin olive oil, known for its vibrant green colour, intense aroma and high polyphenol content.

Watch the full video on YouTube via the link in bio

10/12/2025

Blood oranges may be one of the most striking winter fruits. 🍊

They get their name from their deep red colour, produced by anthocyanins; natural pigments that develop in response to cooler temperatures.

Along the Mediterranean, there are 3 main varieties: Tarocco, Moro, and Sanguinelli. Tarocco is the first to ripen, with harvests beginning in December, followed by Moro and Sanguinelli from January onward.

All blood oranges are natural mutations of the sweet orange, and each variety produces anthocyanins differently. This is why their patterns and degree of pigmentation vary depending on the growing conditions.

09/12/2025

It’s olive harvest and the timing is crucial: early harvest means a higher concentration of aromas and polyphenols, while later harvests offer a higher yield. 🫒

Many of our farmers harvest by hand or with gentle mechanical tools to avoid damaging the tree or the fruit. Most farmers use both: electric combs and vi*****rs. The vi****or encompasses the tree and gently shakes it.

The olives are then taken to the mill within just a few hours to preserve the quality. The leaves removed during the harvest are used to feed the sheep and the olive pits are compressed into pallets for heating.

Some farmers in arid regions are achieving water self-sufficiency through regenerative practices. Others have been able to regulate rabbit overpopulation by installing bird perches, which attract more birds of prey. 🌱

06/12/2025

It’s finally kiwi season! 🥝

There are several varieties of Kiwi’s grown along the Mediterranean, one of which is the soreli, or “golden” kiwi, recognised by its smooth, hairless skin and sweeter, yellow pulp. The classic Hayward variety is known by its fuzzy brown skin, small, edible seeds, and tart flavour.

Kiwis are climacteric fruits, which means they are picked when they reach physiological maturity and continue to ripen off the tree. Our kiwi farmers implement regenerative practices such as the use of drip irrigation to conserve water and ensure that it is distributed only where roots are present and in the precise quantities needed for growth. 🌱

03/12/2025

This month we’re welcoming a very special group of farmers: our first regenerative livestock farmers!

For the first time, we’re adding organic regenerative meat projects to the platform, expanding our community and supporting a way of farming that restores the land, boosts biodiversity, and respects animal wellbeing.

Why did we decide to collaborate with these farmers?

Ecoibéricos de Jabugo (Spain): Their pigs live free in a 700-hectare dehesa in Huelva, raised roaming across oak woodlands, feeding naturally during montanera on acorns, herbs and shrubs. The 100 % Iberian pigs enjoy wide freedom, respecting animal welfare and sustaining the traditional Mediterranean dehesa ecosystem.

Gut & Bösel (Germany): Benedikt’s Black Angus and Salers cows live outdoors year-round, grazing only on grass, herbs and legumes. They practice daily rotational grazing: moving the herd to new pastures regularly to regenerate soil and biodiversity. They are not fed concentrated feed, and don’t go through any transport stress.

We chose to collaborate with them because their work aligns perfectly with our mission: farming that regenerates, not depletes.

Regenerative livestock farming plays a key role in restoring soils and ecosystems. This approach can increase soil fertility, improve water retention, capture carbon, boost biodiversity, reduce erosion and strengthen the farm’s resilience to climate pressure.

We’re thrilled to open this new category and to continue connecting consumers directly with the people who grow their food. Find out more about each farmer on their product page and if you would like more information on regenerative meat, we have published articles on our blog.

02/12/2025

In this episode of What the Field?!, we explore how farm practices shape the nutritional quality of food and what it would take to make that knowledge useful in the healthcare industry.

Our guest is Raiza Rezende, co-founder of RHEA - Regenerative Healthcare European Association - an organisation working across education, research, and policy to connect agriculture and healthcare.

In this episode, you’ll hear:

🌱Why soil health and human health are linked. We discuss One Health - the idea that the health of soils, plants, animals, and people is interconnected, including via the microbiome.

🌱Bridging the gap between farms and healthcare. RHEA’s core mission is to connect the healthcare sector (doctors, hospitals, dietitians) with agriculture.

🌱Where the science stands. Nutrient density is a young field; evidence is building but uneven. We talk about running multi-year, outcome-based trials and why results should be read with nuance.

🌱How to measure “nutrient density” without hype. From lab panels to crop-specific benchmarks (tomatoes vs. tomatoes), and why sampling design matters more than slogans.

La salud del suelo y la salud humana están conectadas. Raiza Rezende explica como podemos unir la agricultura y nuestro sistema de salud.

02/12/2025

We met Pablo, Merino sheep farmer from Moheda de Abajo

📍 Cáceres, Spain (actually we met at our office in Madrid)

We learned that:

🐑 Merino sheep are well adapted to hot summers and cold winters

🔮 Most of the wool is exported, which has caused its value to drop significantly over the past decades.

🌳 The flock of 1200 sheep lives outdoors throughout the entire year, as a shepherd is always on site to look after them.

🪰The sheep regularly struggle with bluetongue disease.

Watch the full video on YouTube via the link in bio.