29/08/2018
Prominate was delighted to support with its recent marketing campaign at the Wimbledon Tennis Championships, focused on providing visitors to Wimbledon the chance to purchase a personalised, reusable drink bottle from the Play Tennis Café to help reduce the amount of waste over the championships. We designed the concept and delivered -Wimbledon co-branded drink bottles on which customers could print their own name using an app and a dedicated on-site printer.
The campaign, championed by Tim caught the attention of the press, securing features from Campaign, PR Week, Daily Mirror, The Sun and many more, reaching over 4 million views. Over 4000 bottles were delivered throughout the campaign.
The concept of “experiential” promotional products is growing in popularity as consumers switch from branded to merchandise. It also proves that promotional products, if used in a creative and engaging way, can help brands strengthen their client relationships and broaden their reach.
If you would like to find out more about how to use promotional products to improve your marketing campaigns, please get in touch.