09/09/2026
Using AI in your marketing? Here’s when Meta may actually label it. 🤖
Meta uses AI info labels across Facebook, Instagram and Threads to give people more context when media has been generated or significantly altered using AI.
But that doesn’t mean every business using AI somewhere in its content process needs to label every post.
The key question is what happened to the media itself.
Meta may add an AI label when it detects recognised AI signals showing that an image was generated using AI, or when someone discloses that AI was used.
That could mean:
• An AI-generated image may be labelled automatically
• Realistic AI-generated or heavily altered video/audio may need disclosure
• If AI was only used to edit or modify content, the AI information may appear in the post menu rather than as a prominent label
• An AI label does not automatically mean your reach will be reduced
So, can businesses still use AI?
Absolutely.
AI itself isn’t the issue.
Confusing people about what’s real is. 👀