11/03/2025
Discover the science behind EFFECTIVE social media! đ§ đ§Ş
Itâs time for me to geek out a little and delve into the murky depths of the science of social media, and how you can utilise neuroscience and psychology to make your social media more effective!
Did you know that I studied psychology at University and A Level? Yep Iâve always been interested what goes on in peopleâs minds! Anyway⌠back to my geek of the week post!
The Psychology of Connection
đĄ Why do people engage with businesses on social media?
Social media taps into our innate need for connection. Neuroscience shows that when we interact online, our brain releases dopamine, the same feel-good chemical associated with rewards.
đ YOU can harness this innate desire for connection byâŚ
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Creating an emotional bond with your audience
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Building trust through authentic storytelling
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Encouraging engagement to deepen relationships
Give it a try: Share a post or story that gives your audience a personal look into your brand values.
Connection is key! â¨