http://www.the-social-butterfly.co.uk/

The Social Butterfly, Manchester, Manchester (2025)

20/08/2024

𝐅𝐮𝐧𝐝𝐢𝐧.𝐚𝐢 𝐣𝐨𝐢𝐧𝐬 𝐓𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐁𝐮𝐭𝐭𝐞𝐫𝐟𝐥𝐲… 🤝

Our onboarding window for this quarter has opened and we are delighted to announce that Fundin.ai have joined The Social Butterfly agency.

🎯 The specialist Ai software company aims to improve their B2B marketing, specifically in the charity sector and we are looking forward to working with them to achieve their goals.

Keep an eye on our socials to see how we get on and the impact we make!

29/07/2024

🌟 𝐌𝐨𝐧𝐝𝐚𝐲 𝐦𝐨𝐫𝐧𝐢𝐧𝐠 𝐜𝐥𝐢𝐞𝐧𝐭 𝐜𝐚𝐥𝐥…

We have been working with , a dedicated group of independent family-run funeral directors serving the communities of Oldham and Failsworth for almost a year now and it has been amazing. 🤩

Marketing in this sector presents unique challenges, but working with business director has been a very rewarding experience. He is a clear an innovator who consistently thinks outside the box to provide the families he works with a first class service but to also ensure the sector is moving forward. His forward-thinking approach has made a significant difference in our collaborative efforts.

Over the past 12 months, we’ve achieved remarkable milestones together:
⭐️ Delivered multiple campaigns to raise funds for families in need.

⭐️ Developed an educational blog series offering valuable lessons, myth busting and insights.

⭐️ Created a downloadable support resource for young people navigating grief.

⭐️ Produced engaging and respectful social media content.

In this sensitive industry, attention to detail, emotional awareness, and unwavering professionalism are paramount. It’s crucial that the values of compassion, respect, and professionalism, evidenced daily by Michael and his family team shine through every piece of content we produce.

Thank you, Michael, for your trust in us to deliver your marketing output and innovative support. Here’s to continuing our impactful journey together. 🚀 🤝

26/07/2024

𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐒𝐭𝐞𝐩𝐬 𝐣𝐨𝐢𝐧𝐬 𝐓𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐁𝐮𝐭𝐭𝐞𝐫𝐟𝐥𝐲… 🤝

We are delighted to announce during our recent onboarding window, Oldham based organisation joined The Social Butterfly roster. 🦋

There decision to outsource aspects of their marketing output comes as we look to support them in their goals to strive for excellence in all areas.

Keep your eyes on our socials we report back on the impact we have on the organisation’s marketing delivery.

24/07/2024

𝐈𝐬 𝐢𝐭 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐬𝐤𝐲-𝐫𝐨𝐜𝐤𝐞𝐭 𝐲𝐨𝐮𝐫 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞? 🚀

Creating an engaging Instagram profile is key in 2024 to building a strong online presence and connecting with your audience.

Our team have successfully managed numerous profiles, overseeing everything from content creation to posting and scheduling with compelling captions. You can check some of the profiles we have previously and still do manage below, showcasing the impact of a well-curated Instagram strategy.

But what is our number one tip? 🤔
⭐️ Show up consistently with quality content.

➡️ However, there are a few more top tips to consider, swipe through for a few tips to enhance your Instagram game.

Need a hand with your social media? Get in touch or visit https://lnkd.in/dWpcAP4u to explore outsourcing your marketing and social media management. Let’s take your brand to new heights together!

23/07/2024

🚫 𝗧𝗼𝗽 𝟱 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀

Stop wasting your time sending pointless, unsuccessful email marketing campaigns…

Swipe to see the top five things to avoid if you want to run successful email marketing strategies. 📧

Here are two extra tips to keep in mind:

⭐️ 𝗗𝗼𝗻’𝘁 𝗡𝗲𝗴𝗹𝗲𝗰𝘁 𝗬𝗼𝘂𝗿 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗲 - It’s your first impression, make it count!

⭐️ 𝗗𝗼𝗻’𝘁 𝗦𝗸𝗶𝗽 𝘁𝗵𝗲 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 - Guide your readers on what to do next.

Enhance your email marketing strategy by avoiding these common errors.

If you need support your with email marketing and other marketing elements get in touch! 📧 ☎️

22/07/2024

📣 𝑪𝒂𝒍𝒍𝒊𝒏𝒈 𝒂𝒍𝒍 𝑺𝒖𝒎𝒎𝒆𝒓 𝑯𝒐𝒍𝒊𝒅𝒂𝒚 𝑪𝒂𝒎𝒑 𝒑𝒓𝒐𝒗𝒊𝒅𝒆𝒓𝒔…

What does your social media strategy look like for this summer? 🤔

Will it help you generate more bookings and revenue throughout the holiday camp itself? 💷

Do your customer engagement plans play a strategic role in enhancing your brand awareness creating a community of fans? 📈

Or is it simply put share a few photos of activities on camp and see what reaction we get? 📸 😩

Check out the FREE strategy below for you to use to help create a fear of missing out and help drive revenue on this summer and on future camps.

21/07/2024

🗣️ 𝗦𝘂𝗽𝗲𝗿 𝗦𝘂𝗻𝗱𝗮𝘆 𝗦𝗵𝗼𝘂𝘁𝗼𝘂𝘁

𝑀𝑜𝑣𝑖𝑛𝑔 𝑀𝑎𝑡𝑡𝑒𝑟𝑠 𝑗𝑜𝑖𝑛𝑠 𝑇ℎ𝑒 𝑆𝑜𝑐𝑖𝑎𝑙 𝐵𝑢𝑡𝑡𝑒𝑟𝑓𝑙𝑦 𝑟𝑜𝑠𝑡𝑒𝑟… 🤝

Last month we onboarded the team at s as we start to deliver a fully outsourced marketing solution. Full credit to business leader Rob Wilkinson, it takes bravery and innovation to try a new approach and solution with an aim for getting better results.

We got to work straight away and our team have been busy working. So far we have:

📱Took over the social media management and content creation.

📰 Overhauled the newsletter plan to ensure better outcomes.

📧 Flipped their email marketing to be income laser focussed on generating income & bookings.

📝 Developed a customer engagement strategy for the upcoming summer camp.

📣 Designed and ordered some printed assets to help raise awareness and shout about their services on site at camps over summer.

This is just the start, we have some really exciting plans coming over the next few months so keep your eyes as on their feed as theirs more to come! 👀

17/05/2024

𝗖𝗹𝗶𝗲𝗻𝘁 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: JB Sport + Education
We were recently commissioned by JB Sport + Education to create a sustainable solution for their marketing output following a company wide investment into a rebrand.
🎯 The goals were clear, develop a marketing strategy, improve marketing assets, introduce standard operating procedures and ensure the solution is financially sustainable moving forward. Here's what we did...

1️⃣ - Created a strategy that included suggested marketing goals & KPI's, access to standard operating procedures, guides, advice and templates.

2️⃣ - Designed over 100 social media marketing assets and traditional print material such as brochures and flyers, utilising QR codes as clear call to actions.

3️⃣ - Wrote 12 optimised blogs and provided 16 other recommended blog titles that were devised from research into what potential customers are looking for on search engines.

4️⃣ - Introduced guides and SOPs which included guides for engagement, blog maximisation plans, personnel responsibilities, approval processes and quality assurance procedures.

5️⃣ - Provided links to templates for every design, media asset and blog to help with the creation of content going forward in line with their desire to create a financially sustainable solution for marketing.

The feedback from Stephen at JB Sport + Education has been fantastic. We asked the Directors to rate a number of areas out of 10, with the following scores given:

👍 Overall Satisfaction with Services Provided - 𝟵 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬
🗣 Communication of the Agency - 𝟵 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬
✍🏼 Quality of Content Created - 𝟭𝟬 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬
💭 Creativity of Content Provided - 𝟵 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬
💷 Value for Money - 𝟭𝟬 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬

⭐️ We asked; "On a scale of 1 to 10, how likely are you to recommend our agency's services to others?" - on this question, we scored 𝟭𝟬 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬! ⭐️

It has been fantastic working with Stephen and Oliver over the last three months and we are now excited to see where the brand of JB Sport + Education goes from here. 🚀

06/05/2024

How to create 𝐬𝐚𝐥𝐞𝐬 𝐬𝐮𝐩𝐞𝐫𝐡𝐞𝐫𝐨𝐞𝐬 from your customers… 🦸

Are you looking to expand your holiday camp customer base? Look no further than your existing customers!

Here are three top tips to help you leverage your current customer base to acquire new ones:

1️⃣ - Encourage Social Sharing: After booking, provide your customers with something shareable on social media. For example, a graphic or pre-written post indicating their child is attending at your camp. This not only validates their trust in your services but also encourages others in their network to follow suit. Harness the power of social proof to attract new customers effortlessly.

2️⃣ - Implement a Referral Program: Incentivise your current customers to refer their friends and family to your business by offering referral discounts. For instance, offer a 50% discount on their next booking or a free day at camp for every successful referral. Ensure your booking system has a designated space to track referrals, making it easy to reward loyal customers and track the effectiveness of your referral program.

3️⃣ - Offer Invite a Friend Vouchers for Loyal Customers: Reward your most loyal customers with exclusive “Invite a Friend” vouchers. These vouchers could offer special discounts or perks for both the loyal customer and their friend when the friend books a service. This not only incentivises existing customers to spread the word about your business but also creates a positive experience for new customers right from the start.

By implementing these strategies, you can turn your satisfied customers into enthusiastic brand ambassadors, driving new business growth and sales success.

Ready to take your customer acquisition to the next level? Let’s connect and discuss how we can help tailor these tips to your specific business needs!

29/04/2024

𝐈𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐯𝐬. 𝐈𝐧𝐭𝐞𝐫𝐫𝐮𝐩𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Who wins the battle for your holiday camp customer acquisition strategy?

We have all heard of ‘paid ads’ right but are you using them effectively? 🤔

Let’s dive into the dynamic duo of Intent Marketing (hello Google Ads!) and Interruption Marketing (ah, Facebook).

🔍 𝐈𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (Google Ads): Picture this - a potential customer is actively seeking out your product or service. They’re typing away on Google, searching for “school holiday childcare” or “school holiday children’s activities”. This is your golden opportunity! With strategic ad placement, you can ensure that when they’re in the buying mindset, your offering is right there in front of them. You need to be sure that intent doesn’t slip away by delivering compelling ad copy, irresistible offers and an easy transaction process.

🛑 𝐈𝐧𝐭𝐞𝐫𝐫𝐮𝐩𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (Meta Ads): Now, let’s talk about Facebook and Meta. It’s a social hub where people connect, share, and scroll through cat videos. They’re not necessarily there to shop for your specific product or service. But wait, don’t count Facebook out just yet! While it might seem like an interruption of their social time, it can actually be a powerful reminder. After someone’s Google search for holiday camps, your Facebook ad might just pop up in their feed, nudging them to take action. For some parents, they are that busy they may not even realise there’s an upcoming school holiday and serve as a well timed reminder to organise some plans for their child.

🤝 𝐓𝐡𝐞 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐂𝐨𝐦𝐛𝐨: So, which one should you choose? Here’s the secret sauce - it’s not an either/or situation. It’s a both/and! By integrating both intent and interruption marketing into your strategy, you create a magical marketing mix. When done right, they complement each other beautifully, boosting your bookings and maximising your ROI/ROAS.

Don’t overlook one for the other - embrace them both and watch your camp’s success soar! 🚀

14/04/2024

♻️ 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Holiday camp edition...

If you are a childcare or children’s activities provider you will know that Easter camps are over!

The next 7️⃣ days are critical to your customer retention strategy. Whilst customer retention is a cycle that covers pre-camp, during camp and post camp, the next seven days can really make or break your customer relationship.

Check out the seven steps / tips below to support your customer retention rate... 📈

If you are looking to enhance the customer retention and acquisition strategy for your holiday camps or children’s activities, reach out to discuss how we can create a tailored plan of action to suit your needs.

What other top tips for customer retention can you add? 💭
🦋

03/04/2024

𝐁𝐋𝐎𝐆: Should brands mess with tradition? 💭

Following the recent media frenzy following the release of the new England football kit by Nike, we explore the role of tradition in branding.

🔗 https://www.the-social-butterfly.co.uk/post/the-great-kit-controversy-should-brands-mess-with-tradition

👕 ⚽️ 🏴󠁧󠁢󠁥󠁮󠁧󠁿

The Social Butterfly

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