
11/07/2025
๐ข Instagram Content Is Now Searchable on Google
A major update is rolling out on July 10, 2025: Instagram will begin allowing content from public Business and Creator accounts to be indexed by search engines like Google and Bing.
This move significantly changes how social media and SEO now interact - and opens up new opportunities for visibility.
๐ Whatโs changing:
โก๏ธPublic Reels, posts, carousels, and even captions can appear in search engine results.
โก๏ธContent will be indexed automatically unless account owners opt out.
โก๏ธA new toggle for "Search Engine Indexing" has been added under Privacy settings.
โ๏ธ To benefit, ensure:
โ
You're using a Business or Creator Instagram account.
โ
Your profile is set to public.
โ
You leave โSearch Engine Indexingโ enabled (default setting).
๐ก Why this matters for marketers and brands:
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Content shared on Instagram now has SEO value
โ
Search engine visibility could drive traffic without ad spend
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Long-form captions, keyword-rich descriptions, and alt-text now matter more than ever
This shift further blurs the line between social and search - and it's worth keeping an eye on how this impacts discoverability and content planning across platforms.