22/08/2024
Our next post in the "How-to" series is: Starting a Small Online Business in the UK.
Starting a small online business from scratch can seem daunting, but with the right steps, it’s more achievable than you might think. If you’re in the UK and considering a new venture, here are some tips to help you get started on the right foot.
First, have a solid plan. Whether it's in a journal or on a spreadsheet, getting your ideas out of your head and into a plan is essential. This could be as simple as jotting down your business name ideas, potential products, or even your branding vision. And speaking of finances, start tracking your expenses and income from day one. Separating your personal and business finances by opening a dedicated business bank account is a smart move that will save you headaches come tax season.
Before diving in, make sure to do your research. A quick Google search, checking Instagram for competitors, or even running surveys through platforms like SurveyMonkey can give you valuable insights. You don't want to launch only to find out someone else is doing the same thing—better to stand out by knowing the landscape.
Branding is crucial, but don’t feel pressured to spend big right away. Free tools like Canva can help you create a professional logo and design that represents your business well. As you grow, you can always upgrade your branding with the help of a graphic designer.
Building a community around your brand is also key. Start an Instagram page even before you launch, share valuable content, and start growing a following. An email list is also invaluable—people may not always be on social media, but they do check their emails.
Don’t forget about the logistics. Whether it’s setting up a website on Shopify, planning your shipping processes, or preparing for customer service inquiries, these practical steps ensure your business runs smoothly from the start.
Finally, be prepared for setbacks. Starting a business is challenging, and failures are part of the journey. But with perseverance, constant learning, and a positive mindset, you can turn your business dream into a reality.
Thinking of starting a business? I’d love to hear about it! Share your ideas or your website in the comments—let's support each other's entrepreneurial journeys.