Joe Mule Creative

19/10/2021

Clarity + Value = Demand

Showing the real value of your products with clear messaging creates demand for them.

The key to producing effective animated content (Or any video content!)

We produced this little video for our socials and landing pages, trying to sum up what we bring to the table.

It’s inline with our new branding - which is about to roll out 😎

27/08/2020

30/06/2020

3 Simple ways to increase views of your product video.

All three cost nothing and and are really simple to execute.

Every week we're going to send out simple hacks to help people get more from their video content.

05/11/2019

We collaborated with the team at Eppione to create this 90 second Explainer video for their HR and Employee benefit platform.

28/10/2019

If your marketing a software product, the competition for attention has never been greater - engaging with prospects who just don’t ‘get it’ can be a daily struggle.

At what point in your customer journey is their ‘ah ha!’ moment?

Well crafted video content can help your audience understand what makes you different, building trust and value in your brand.

Here’s a super simple story structure for creating animated videos that engage with your audience:

• Start with your audiences pain points.

• Let them know how your software can solve their problems.

• Show them the benefits of your platform and how much better their lives will be.

• A strong call to action.

Send us message today and let’s talk about creating some amazing video content that makes a connection.

23/10/2019

How long should an animated video be?

It’s one of most frequently asked questions because the length of your animated videos matter. It determines the type of message that you can convey to your audience.

A quick guide for what can be achieved with animated videos at different lengths.

18/09/2019

What can we learn about storytelling from Star Wars?

Be like Yoda!

How to make your customers the hero of your video marketing content!

Animated video can be a great storytelling tool. The key is understanding how to structure things. Your customers should be placed at the centre of your stories when creating animated videos – they are the Luke Skywalker of your story; the hero! As such, you should be more like Yoda; the wise mast...

31/08/2019

4 tips for creating animated product videos for software platforms....

1. It's NOT all about you.
Make it all about your target audience, their problems and how your platform solves them.

2. Benefits Vs Features.
This isn't a demo video....that can come later in the buyer journey. Your video should be benefit driven - because that's really what people care about.

3. Show them the promised land!
Let your audience know how much better / simpler / cheaper / faster / awesome their lives will be when using your software.

3. Where do I sign?
Include a strong call to action - if you've got a demo version available, direct them to it!

13/08/2019

3 Types of animated video perfect for every stage of the customer journey!

Number One....Educational Videos!

30/07/2019

Be like Yoda.

When writing video scripts, don't make yourself the hero of the story.....that role is for your customer!

So many company videos spend 80% of the time talking about themselves, how good they are and who they've worked with.

Guess what? Nobody cares.

Put your customer at the heart of your story. Talk about their frustrations, their challenges and how you can help them.

Your customer is Luke, you're Yoda.



Credit to StoryBrand for the Star Wars analogy