https://pulselink.bio/social.etc

Social etc, Milton Keynes (2025)

23/07/2025

Success on social media isn’t always measured in numbers. It isn’t always something you can “count”.

Sometimes it looks like other people advocating for you and your business when you aren’t in the room.

This was a really cool moment for me earlier this week. Someone posted in a Milton Keynes Facebook Group looking for MK-based food influencers and every. single. comment. mentioned me 🥹

The reality is, this type of advocacy doesn’t happen overnight. It took me years of hard work on my blog and social media content to get to the point where I became associated with independent food and drink.

Then slowly but surely, from about 2020/2021, I began to see my name pop up in conversations on local Facebook groups where people were looking for food recommendations.

It’s a bit *too* successful sometimes - If a new food-related brand or event pops up, people often think it’s mine 🤣

I don’t know the people on this post personally - They are all part of my online community in some way and it is clear that I have built that trust with them. I’m so damn proud!

I try to apply this mindset to my clients. What content can we share that will build trust with our community? How can we make this brand/business/person the ‘no brainer’ recommendation when someone asks for it?

Building trust with your community is a slow burner, but once you’ve nailed it, the results speak for themselves!

p.s Social etc. has space for new social media management clients starting from September 2025! Or, if you are a local food-related brand or business and want to team up with me on an influencer campaign, give me a shout! 😎

18/07/2025

We have space for Social Media Management clients for a September start! 🍕

If you are a food brand looking to bring your deliciousness to social media, give us a shout.

September is a GREAT time to bring some fresh content to your channels with all that back to school energy 💫

Drop us an email [email protected] or fill in our enquiry form: https://pulse.ly/2iosbzbtow

11/07/2025

The out of office is on and we're off to Cyprus for a week for my 30th birthday and some much needed rest after a busy few months! ☀️

Social etc. is in good hands whilst we are away, with our lovely team Jessica, Heather and Ali keeping an eye on things.

We'll be back on the 22nd July!

09/07/2025

If you are a restaurant or food brand and you are using AI to generate photos of your food - Don’t.

Have a little swipe through these AI generated photos. Do any of them entice you at all? Do they make you FEEL like you’re in the restaurant? Do they give you a sense of the taste, the flavour, the atmosphere, the REAL experience?

It all looks a bit too perfect. And that cauliflower cheese? Looks gross, quite frankly 😂

The AI generated images are missing a few things, like the crispy burnt bits on a burger patty, the melting cheese, the texture of freshly steamed milk on a flat white...

You and your team put a lot into getting the experience right, so it’s a crime to get a computer to generate an image that doesn’t actually capture the true essence of your IRL experience.

What do you think?

09/07/2025

If you are a restaurant or food brand and you are using AI to generate photos of your food - Don't.

Have a little swipe through these AI generated photos. Do any of them entice you at all? Do they make you FEEL like you're in the restaurant? Do they give you a sense of the taste, the flavour, the atmosphere, the REAL experience?

It all looks a bit too perfect. And that cauliflower cheese? Looks gross, quite frankly.

The AI generated images are missing a few things, like the crispy burnt bits on a burger patty, the melting cheese, the texture of freshly steamed milk on a flat white...

You and your team put a lot into getting the experience right, so it's a crime to get a computer to generate an image that doesn't actually capture the true essence of your IRL experience.

What do you think?

08/07/2025

Forecast: A small chance your planned social media content might not be suitable for the approaching hot weather! 🥵

Food brands - Check your plans and scheduled content and start building a bank of planned reactive content so you’re never left without something to post!

07/07/2025

Inside our first Paid Ads campaign 💸

When you run your own business, you gotta be the guinea pig!

SWIPE ➡️ to see the process behind our first paid social campaign and what we learned.

Want to chat ads? Dan is offering FREE 30 minute consultations* to help you get your ads strategy in shape. To book a session, email [email protected] 💫

*Only five spots available - first come first serve.

04/07/2025

A lil' reintroduction to Social etc. as we are now a two person team! 😎

We are Social etc., a boutique social media agency based in Milton Keynes that partners with established food, drink and hospitality brands to bring their IRL experiences to life on social media.

You might notice that we've upped our game when it comes to our services and we offer an full service social media offering 👀

We can help you with:

- Organic social media strategy
- Content creation
- Paid Ads
- Influencer Management
- Social listening

The good news is that WE HAVE CAPACITY for new clients this summer! So if you need suport with any or indeed all of the above, hit us up: [email protected]

02/07/2025

PSA: Your social media content could make or break a booking 👀

68% of people check social media before they book a restaurant.

If you haven't posted in a few months, it could give the impression you are closed.

If you are posting stock images, it doesn't give enough indication of what the food is like.

If your bio isn't clear enough or there aren't links to book, people might look elsewhere.

Your social media content should be reflecting the real life experience of your restaurant.

💫 Pssst if you know you should be posting better quality content on socials - we can help! We have capacity to take on new social media management clients to support with organic strategy and content creation. Get in touch: [email protected]

📸 by of Saf's Kitchen's delicious punjabi burgers served at .

01/07/2025

Food brands: Do NOT sleep on this JUICY Instagram update coming on 10th July!! 🔔

Content from your Instagram Brand accounts may begin appearing in search engine results, including Google and Bing 🔎

Historically, Insta content could only be searched for when using the search feature in app.

So this change means that your content could come up when someone outside of Instagram uses a search engine to find things like:

☕️ how to do latte art
🥩 how to cook a perfect steak
🥗 healthy meal prep ideas

Your audience are already searching for ideas and inspiration so this is a mega opportunity for brands, particularly in the food industry!

So what does this mean for you?

Well, you need to start making your content work harder.

Use keywords in your captions. Add alt text to your images. Think about what your audience might be searching for and create content for them (I love using 'Answer The Public' to find out what people are searching for!!)

And this one is big: It's time to focus on the USEFULNESS of your Reels rather than worrying about engaging in trends. Trends can be a flash in the pan, but searchable content has an even longer shelf life.

If you get it right, your content could reach more people and be more engaging. Win win win.

What do you make of this update?

✨ If you know your social media content isn't hitting the mark - Let us help! We've got capacity to take on new social media management clients. Get in touch: [email protected]

30/06/2025

What June looked like as the owner of a social media agency (who is also a content creator!!) 💫

We are halfway through 2025, and the last month has been BUSY. It's been an excellent balance to be honest, because we have worked hard but balanced it with some rest and fun things too!

The month nearly always starts with a Founders Forum with Founders & Friends. This month we chatted all things innovation.

Lots of networking, and being out and about in the local area and beyond. This month we went to the Good Food Show and handed out these gorge cookies that local biz, Sweet As Tennesse made for us.

Content creation in full swing, with collabs shot for Renu Wellness, Midsummer Festival and The New Inn in New Bradwell. Also managed to get a content shoot in there for my client, Milton Keynes Market so they have some summery content to use over the new few months.

Sophie's Street Feast is in like, 2 months, so we've announced the line up and launched it with a fun video.

We still managed to find time for some fun in the sun and time in London. We had some amazing wedding gifts including afternoon tea at The Langham!

We are starting July in CORNWALL 🌊 We're working, but by the sea. This is something we are very excited to do more of now we have the flexibility!!!!

28/06/2025

How your email finds us this week:

We’re down in Cornwall this week for a change of scenery 🌊

We are using this time to plan for the next few months and knuckle down on the finance side of the business. (And we’ve got some v exciting prospect calls!!!!)

I’ve always wanted to work somewhere other than home or local coffee shops but with Dan Williams working full time in the past, it’s not quite been possible.

Now we’re a team, we’ve got so much more flexibility with where we can work.

Grateful that we can do this 🥰

Social etc

23/07/2025

18/07/2025

11/07/2025

09/07/2025

09/07/2025

08/07/2025

07/07/2025

04/07/2025

02/07/2025

01/07/2025

30/06/2025

28/06/2025

Address

Website

Alerts

Contact The Business

Shortcuts

Share

Category