Social etc

Social etc Bringing IRL experiences to life on social media for food & drink brands.

Instead of asking paid OR organic, you should be asking: "why not both?"Businesses will happily pay for space in a newsp...
26/09/2025

Instead of asking paid OR organic, you should be asking: "why not both?"

Businesses will happily pay for space in a newspaper or magazine, with no idea whether it will reach their target audience.

But Paid Ads are a really powerful tool when used alongside a great organic strategy.

🌱 Organic retains, paid converts.
🌱 Organic nurtures, paid reaches.

The magic happens when they are working hand in hand, focussing on the strengths of both approaches.

We want to help more small businesses get Ad-Ready for Q4, so head to the link in our bio to read our guide on getting Ad-Ready and download your FREE Ad-Ready Checklist ✅

25/09/2025

Have you ever thought about running Meta Ads? 💸

The busiest season of the year is nearly upon us (🎅🏼) and it's the perfect time to test and adopt a paid social strategy, alongside your organic.

But we know that Meta Ads can be complicated...

Which is why we have created a FREE Ad-Ready Checklist to help you get started.

It is far from basic - It covers everything from your pre-requisites to budget, campaign strategy to audience and ad creative.

Comment 'ADS' and we'll send you the link to download the checklist.

You will also get the chance too book a free consultation with Dan to chat all things Ads.

Let's get you Ad-Ready for Q4! 🙌🏼

Sophie's Street Feast is THIS SUNDAY! 🥳We are really proud to support this event and can't wait to eat all the food 🤭Pro...
29/08/2025

Sophie's Street Feast is THIS SUNDAY! 🥳

We are really proud to support this event and can't wait to eat all the food 🤭

Proceeds from this year's event support Toybox , Urb Farm in Wolverton and 💚

Toybox is based in Bletchley and support street children around the world with birth registration, education and health and wellbeing projects.

The Urb Farm does amazing work with young people in the community. We are very passionate about the power of urban farm projects, having seen first hand the impact of the Toybox-funded urban farm in Kenya 🌱

We are in excellent company with headline sponsor, Brioche Pasquier UK and fellow supporters Yamaha Music Global , Jemmac Software, Global M2M Sim, Spinks Creative , creative, Lime Face , By Jessica Bautista-Baker and media partner, The Point Radio Milton Keynes.

See you there? 😎

Hey food and hospitality brands - If you want to up your game on socials, we want to chat! 😎With silly season approachin...
22/08/2025

Hey food and hospitality brands - If you want to up your game on socials, we want to chat! 😎

With silly season approaching (yeah, I'm going to say it - CHRISTMAS) getting your organic, paid and influencer socials sorted is crucial. And you need to start thinking about it now!

We have capacity for new clients starting in September! So have a little swipe and see how we can work together. Then drop us an email: [email protected]

p.s we will have a very beautiful new website coming very soon which means we will be able to show you all of the lovely work we do across all of these areas!!!

20/08/2025

Social 🤝 Search are becoming closer than ever!

Last month, Instagram introduced a new update which meant your content can be indexed on Google.

This update is now live, and when you search on Google, you will see a 'Short Videos' tab where video content is shown. It is pulled from YouTube, TikTok and Instagram.

If you aren't doing it already, you SHOULD be doing this to give your content the best chance possible.

Focus on the USEFULNESS of your content rather than worrying about too much trend-led. Trends can be a flash in the pan, but searchable content has an even longer shelf life and could lead to more eyes on your content if it gets indexed!

Make sure you are also using keywords in your captions. Think about what your audience might be searching for and create content for them (I love using 'Answer The Public' to find out what people are searching for!!)

If you get it right, your content could reach more people and be more engaging. Win win win.

What do you make of this update? Have you used the 'short videos' tab to find ideas?

✨ If you know your social media content isn't hitting the mark - Let us help! We've got capacity to take on new social media management clients. Get in touch: [email protected]

Why we love Instagram Reposts 🔁 (and what it means for you!)Instagram recently introduced Reposts, "a new way for your s...
18/08/2025

Why we love Instagram Reposts 🔁 (and what it means for you!)

Instagram recently introduced Reposts, "a new way for your shareworthy reels and posts to reach more people."

This is a HUGE opportunity to get your content discovered by new audiences - IF you make your content shareable enough!

It works like TikTok's Repost feature, in that the engagement (likes and comments) will go on the original post.

For food and hospitality businesses on social, this is such a fantastic opportunity to get their content in front of more people.

People repo content with their audience because it makes them look a certain way (usually funny or interesting!) so if you can hit that sweet spot with your content, you could find your posts getting in front of new people.

Swipe for some more reasons why we love it and let us know what you think of the new feature.

Need help creating shareworthy content? We got you 😎 We've got space for new social media management clients - Drop us an email: [email protected]

Are you currently asking yourself: "Should I outsource my social media management?" 🤔Here are three reasons it might be ...
15/08/2025

Are you currently asking yourself: "Should I outsource my social media management?" 🤔

Here are three reasons it might be time to outsource. Which one can you relate to the most?

1. You are at capacity or your team is! 🚨

We see it all too often - A marketing team of one or two people, expected to deliver all aspects of social as well as email, web, events, SEO, CRM... Social media is not something to be done half heartedly. Time to get yourself another pair of hands or two.

2. You are posting reactively rather than proactively (and it's all feeling quite stale) 😴

AKA, you are panic posting. There's no strategy, no plan, no intention. If your boss emails you and says "Can we just get this out?" or there are dustballs rolling across your Instagram feed, it might be time to get a fresh pair of eyes and an actual strategy, so you can focus on other things.

3. You have no clue what is or isn't working. 🙃

Analytics? Who is she. Reviewing your post data and what has landed with your audience is absolutely key to a successful strategy. And if you don't know if your content is sending web traffic your way, driving awareness or making sales/bookings, then it's time to get an expert in. Not only can they handle the strategy, but they will interpret the data for you and shape the strategy based on performance. Well, we do this, but we know not every agency or freelancer does 😉

If this post hit home for you - We got you. Social etc. has space for new clients starting in September, so get in touch: [email protected]

Does your social media content just look good? Or does it actually serve a purpose? 👀One of the biggest mistakes I see f...
14/08/2025

Does your social media content just look good? Or does it actually serve a purpose? 👀

One of the biggest mistakes I see food brands making on socials is prioritising content that looks flashy or exciting, over content that is actually going to serve a purpose. They usually work with agencies or content creators who create stunning visuals, but there is a lack of strategy behind the content and the captions leave their audience thinking ??????

Let's face it, everyone's goal is to get more people into their restaurant or buying their product.

But is a 360 video of a ball dropping into a cocktail going to do much?

I'm not convinced.

When we build strategies for our clients, we dig deep into their target audience and why they do what they do. Then we turn that into stories we can tell on social media.

That could look like:

- How our grill chefs set up for a day of cooking
- How to cook the ultimate steak
- Meet our bartenders (and their favourite cocktails)
- The three dishes on our new menu you NEED to try

It sounds quite simple, doesn't it?

This content isn't going to convert your audience overnight, but it does a hell of a lot more than flashy photos and videos.

Sure, we make our content look good (and we work with people who will make your food look GREAT!) but we make sure that every piece of content has it's purpose in your wider strategy.

Want to work with us? Social etc. is taking on new hospitality and food clients! Get in touch with us and let's create some magic together: [email protected]

New Client Alert! 🔔We're excited to be joining forces with our amazing friends at to lead the social media content and ...
12/08/2025

New Client Alert! 🔔

We're excited to be joining forces with our amazing friends at to lead the social media content and strategy for in the UK.

After conquering the Netherlands, herQs is set to ignite the UK with their smokeless fire pits. It is always great when you work with a client where you are the target demographic - We love BBQ, food and hosting, which is what herQs are all about 😎

Our first shoot with was really fun (huge thanks to Emily for her stunning garden!). We captured cosy moments with sizzling steaks, a few drinks, and mouth-watering food around the fire pits.

herQs is now live on Instagram, TikTok, and Facebook in the UK, so drop them a follow and see what they're all about.

Always great to see client work out in the wild, especially when it's a new launch! Very excited to be teaming up with S...
11/08/2025

Always great to see client work out in the wild, especially when it's a new launch! Very excited to be teaming up with Spinks Creative on this project with HerQs Int.

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