TwentyEA

30/09/2025

Our Q3 2025 Property & Homemover Report is almost here, and it’s packed with insights you won’t want to miss:

✅ A clear view of the sales and lettings market

✅ Fresh analysis of homemover spending trends and shopping behaviours

✅ The latest on hybrid and online agency market share

…and plenty more.

Want it first? Subscribe now and get the full report straight to your inbox:
https://hubs.ly/Q03LtLV90

25/09/2025

The Voice of the Agent survey revealed that agents tend to overvalue the importance of "likeability and trust" when it comes to vendors, placing it at the top of their priorities.

Conversely, they underestimated the significance of accurate valuation, ranking it at the bottom of their importance scale.

In reality, vendors prioritise accurate valuation as the most valued factor, followed closely by knowledge of the local market.

Want to dive deeper into these findings? Join us at the Unchained conference on November 7th.

Get your ticket by clicking the link here:

Real voices. Real data. Real change. Discover The Voice of the Agent and how we’re shaping the future of estate agency.

23/09/2025

Ian Macbeth from Avocado Property Partner Agents just called out what our summer 2025 data reveals: 62% of properties needed price cuts. "These figures should worry the industry. If nearly two-thirds of properties need a price reduction, it shows we are getting it wrong too often."

He's spot on.

When nearly two-thirds of listings require reductions, we're not talking about market weakness - we're looking at systematic overpricing.

Whilst our data shows 72% of homes still found buyers (demand is solid), price cuts jumped from 54% last year to 62% this year. We're moving backwards on pricing accuracy, not forwards.

Agents may think they are winning instructions with optimistic valuations. But they are actually setting themselves up for awkward conversations, extended marketing periods, and clients who question their expertise.

Do you need a solid foundation to accurately price and justify your fees? You need TwentyEA Insight.

What TwentyEA Insight Actually Gives You:

- Real-time pricing intelligence for your exact patch
- Market movement data that spots trends before your competitors
- Valuation confidence that wins instructions AND closes deals
- The ammunition to have honest conversations that build trust

Read the full article with Ian's commentary here: https://hubs.ly/Q03KvGV30

Get Insight here: https://hubs.ly/Q03KvH9H0

18/09/2025

Regionally, although there's a slight monthly dip in activity when looking at August, year-to-date, there are positive trends happening overall in the 2025 market, such as, demand volumes being higher for the first eight months of the year versus 2024, 2023 and 2019.

Download the report for your region to see how it performed last month: https://hubs.ly/Q03JXRKR0

15/09/2025

We are delighted that TwentyCi Group is supporting Project 28: A Charter for faster, more certain property transactions.

The Charter is an industry-led blueprint for transforming the UK property market with an aim to reduce the time from sale agreed to exchange to just 28 days.

We are committed to actively driving change in the property sector: nurturing collaboration and innovation, and addressing systemic challenges. The Charter offers practical solutions to improve and accelerate how we buy and sell homes, end-to-end.

Together, we’re committed to bringing certainty, transparency and speed to the home buying process.

https://hubs.ly/Q03JfJ9b0

A charter for faster, more certain property transactions. The new blueprint for industry-wide change – driven by organisations from across the property sector.

12/09/2025

Our latest monthly market update revealed that 1.24 million properties have been listed for sale so far this year.

Having ample stock is great, but with only 56% of listings actually selling, it's crucial to focus on your 'best bets' - the properties most likely to complete and generate commission.

How?

Our tool, SellScore, can tell you which properties have the best chance of selling, so you know where to prioritise your efforts. It’s your perfect partner for lead scoring.

Interested? Give us a call to discuss.

10/09/2025

The vendor loves the house; they love the location, they love the garden, they even love the quirky decor. There’s one problem. The door number is 13!

According to YouGov, 34% of Brits consider themselves either ‘very’ or ‘somewhat’ superstitious. We decided to test just how superstitious the public is by analysing the selling performance of properties with the door number 13.

Whist house 13 does sell for less money (around £2.2k less), it didn’t perform any differently to ‘lucky’ numbers in terms of fall throughs, withdrawals and time to sell. So while a third of Brits may consider themselves superstitious, they’re not willing to let it get in the way of purchasing their dream home!

Check out the analysis in our latest blog: https://hubs.ly/Q03HKxhR0

Homemover data and homemover marketing experts, TwentyEA, analyse how door number 13 performs to find out if UK homemovers are superstitious.

09/09/2025

We are proud sponsors of The Voice of the Agent 2025 Conference, which is designed to reshape marketing strategies and elevate industry insights for professionals in the UK property sector.

The conference brings together estate agents, marketers, strategists and founders alike and is packed with actionable, data-driven insights that reflect the current market.

We look forward to collaborating with clients, colleagues and partners.

Join us:

📍 Bletchley Park
📅 7th November 2025
💷 Only £99

Grab your ticket here:

Real voices. Real data. Real change. Discover The Voice of the Agent and how we’re shaping the future of estate agency.

04/09/2025

🎉 We’re proud to announce that TwentyEA is once again the Platinum Partner and Official Data Partner of the EA Masters and Best Estate Agent Guide - for the fourth consecutive year!

Join us on 4th November at Evolution London, Battersea Park, where we’ll be showcasing our latest innovations and insights to help agents unlock smarter decisions through data.

As always, EA Masters promises a day full of inspiration, ideas, and industry-leading content - and we’re thrilled to be part of it.

See you there!

https://hubs.ly/Q03GRrKH0

The UK's biggest estate agency leadership conference, exhibition and awards.5th November - Evolution London, Battersea Park

03/09/2025

Our latest market data has just been released, showing real momentum!

- Residential transactions up 15% year-on-year (676,000 YTD), and 4.6% above pre-pandemic 2019. Our forecast for 2025: 1.18 million transactions.

- Supply of new properties for sale is the highest in 7 years (1.24 million YTD, up 3.7% YoY), with the strongest growth in £350k–£1m properties and in Outer London (7% YoY).

- Demand (Sales Agreed) up 5.9% YoY (897,000 YTD), highest since 2022. Growth is strongest in the North West (9.7%) and Wales (9.3%).

- Price reductions at record levels (809,000 events YTD, up 17.8% YoY), but the percentage of properties with reductions has only marginally increased (38.7%).

Agents should prepare for higher demand and refine their prospecting and marketing strategies to secure listings in high-growth areas. Understanding local supply trends will help target promising markets. It's essential to advise sellers on realistic pricing from the start to avoid reductions and extended market times, showcasing market expertise and building client trust.

Want to know more? Contact us.

02/09/2025

How to be the agent that clients can’t say no to?

According to Property Academy’s Home Moving Trends Buyers & Sellers Survey 2024, 73% of homemovers surveyed invited two or more agents to value their property. Only 27% asked just one agent. That means most vendors are comparing you directly with your competition. You’ve got to prove your worth.

Our toolkit can help secure those instructions:

-Spotlight: Create bespoke, branded performance reports to follow up after an appraisal. Show exactly why you’re the right choice with side-by-side comparisons against competitors on your patch.

-Insight: Get real-time property market data at your fingertips so you can present yourself as the local expert who knows all the numbers.

-Search: Access property-specific insights instantly about 32 million UK properties. Use the built-in AVM to guide price discussions.

We’d love to demo our suite of products. Give us a call or drop us a message.

28/08/2025

Knowledge is power!

According to Property Academy’s Home Moving Trends Buyers & Sellers Survey 2024, 31% of homemovers picked an estate agent based on their market knowledge.

What’s more, 65% stated that being “knowledgeable and informative” was one of the most important factors in establishing trust with their agent.

How do you become that well-informed agent? You need Insight.

With TwentyEA’s tool Insight, you get access to exactly what’s happening in your local property market, from sales trends to stock levels. You can position yourself as the go-to local expert.

When you know the numbers, you gain trust and secure those instructions. To find out more, take a read of our Insight guide here: https://hubs.ly/Q03F-M8r0

Want a demo? We’re ready to talk!

Get your pricing and your fees right with TwentyEA Insight