Milk brand house

Milk brand house A bespoke branding, design & animation house, producing highly crafted visual communication content. Buying should feel good for your customers.

Assuming your product and service are great, your communications should be just as special. At milk we collaborate with you to squeeze all of your core goodness into every piece of work to enhance the way you interact with your audience, building confidence in your business both internally and externally. Excellent creative marketing is more than making it look nice, it’s clear messaging with purpose, usability and it feels good.

Five years ago I embarked on ‘the portrait project’: 52 self portraits, produced one a week, for a year. Like many of th...
01/06/2025

Five years ago I embarked on ‘the portrait project’: 52 self portraits, produced one a week, for a year. 

Like many of the best things, it was a stupid idea. But it was lockdown, the world was weird. 

I flirt with being quite good at art but don’t practice enough, and at the time I felt I was underusing my talents. Also, I’d never really done digital painting before, so this plan would help scratch an itch and let me dabble with a new medium. What a clever boy.

To mark the occasion, I’m going to share the journey again, posting up each week, in order. I might do a bit of critiquing along the way. Let’s see what happens. 

Week one. I like the work on the fingers and facial details. The colour feels a little much, but it’s interesting. I wonder why I avoided adding a neck 🤷‍♂️ probably got bored. Solid start though.

If you aren’t sure about your brand, how do customers who have never used you before feel about it?–The truth is, in mos...
29/05/2025

If you aren’t sure about your brand, how do customers who have never used you before feel about it?

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The truth is, in most instances, better branding beats a better product.

It’s not necessarily fair.

You might have a stronger product or offering than your competitors. You know it. Maybe they know it. But your potential clients/leads/customers don’t, and they are judging who looks the most ‘put together’.

Frustrating?

Sure. But it’s the way it is.

A well-conceived and executed brand builds trust and the ‘confidence to buy’ in the consumer. When your brand aligns with your quality, selling becomes significantly easier.

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Are you lost in the ‘sea of same’? Or is it even worse than that?–It’s easy to get stuck with a similar look and feel to...
22/05/2025

Are you lost in the ‘sea of same’? Or is it even worse than that?

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It’s easy to get stuck with a similar look and feel to competitors. Society is built on comfort zones and fitting in.

EVERYBODY BE SCARED TO BE DIFFERENT!

Finding your point of difference and translating that into a visual sense of purpose can be the reason you stand out and start winning the volume of sales that match the quality of your output.

We can pop boring, generic, standard, same-same in the bin, and engage our creative brains to communicate (in simple terms) what makes your business unique in an interesting way. The result will be greater brand exposure.

You’re allowed to look a little different, I promise.

‘Don’t be another sequel. Express yourself.’ –N.W.A ‧ 1988

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–ADVERT– STOP EVERYTHING! You absolutely need these FIVE FREE colour swatch pairings. Guaranteed results: Using them th...
19/05/2025

–ADVERT– STOP EVERYTHING!

You absolutely need these FIVE FREE colour swatch pairings.

Guaranteed results: Using them this week will ensure that you’ve used colour in your documents.

Did I mention they’re FREE? That’s right—zero pounds and zero pence. Steal the hack out of them immediately because they’re only free this week, then they will go up to the regular price of 555$.

Download now and achieve instant chromatic enlightenment.

Phwoar! FREE!

–AD ENDS–

Selecting the right blend of colours for a brand or project takes time and a trained/balanced eye.

There is a time and a place for all colours, and I love them all equally.

Are you an adult who has a favourite colour? If so, why is that?

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You dress differently for a special occasion, like a wedding or your Nan’s 90th, because your clothes choices mean somet...
06/05/2025

You dress differently for a special occasion, like a wedding or your Nan’s 90th, because your clothes choices mean something. Smart, smart casual, not smart at all, SCRUFFY, n**e.

Context is key. There is a time and place for all, but a full suit with shiny shoes to a game of ping pong is potentially just as silly as mucky overalls for the sentencing at your murder trial, or just socks whilst exercising in the bedroom. 

The choices for which cloth we balance upon our human vessels always communicate something, and, right or wrong, they will be judged and have an impact on how the world views and reacts to us.

Are you
– making a statement to show personality or blending in to conform to the ‘norm’
– on trend, shunning trend or dreadfully out-of-date
– showing political or patriotic affinity
– attempting to fit in with a new group or class
– or, still letting your mother buy your clothes

All are choices (even ‘passive non-choice’ is a choice).

Whatever you’re wearing, it’s the same for your brand. Every visual touch point tells a story. Are your brand visuals telling the right one?

*murder is wrong.

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Sometimes it’s the right time for a freshen. The visual starting point no longer matches where the rest of the brand exp...
09/04/2025

Sometimes it’s the right time for a freshen. The visual starting point no longer matches where the rest of the brand experience lives. 

Greenhouse: THE marketing and sales event of the year. 

The brief in brief from Jacqui:
We need to bring it into 2025 a bit more and make it feel more grown-up because as the event gets better and better, and I obviously want the look and feel to get better and better!

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The vibe of the event is bold and upbeat. The colours needed to retain that energy while being pushed into a more grounded place than the previous palette. Trusted but also fun.

I took typographic inspiration from compact information design—most notably NYC Subway signage—due to the high level of written content the event needs to convey. You’re glad I did because you think it looks great, don’t you? 

As you imagined, the font used is ‘Inter’. A modern workhorse of a typeface that’s as versatile as a slice of white bread.

There’s more that goes into it, if you buy me a coffee, I’d be happy to explain further.

—

Upon seeing the first visuals, Jacqui offered: “Well I bloody love it.” 

— 

If you’re in the Channel Islands (or relatively close by), you’d be mad to not grab a ticket for the big Greenhouse conference later in the year (October 11). Unless of course, you don’t like to think and grow in a professional sense. 

All the information is over on their page, isn’t it ➡️ 

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Taster logo folio to pour directly into your human eyes. Consume the various shapes and colours. Each branding project h...
14/03/2025

Taster logo folio to pour directly into your human eyes. Consume the various shapes and colours.

Each branding project has specific needs. And plans. And strategies. And goals. And meticulously considered creative outputs.

This is merely a snapshot amuse-bouche, a bite-sized hors design’œuvre if you will (sorry!) It lacks context or explanation because it would take you AGES to read the method and madness it takes to build so many brands. It’s Friday mate. I don’t want you to spend all day reading—you might have a life.

Talk to me about your brand.
Because it might deserve to be milked.

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You didn’t ask about my recent jaunt around Vienna (and briefly Bratislava), but here are some observations:1. They LOVE...
12/03/2025

You didn’t ask about my recent jaunt around Vienna (and briefly Bratislava), but here are some observations:

1. They LOVE a character in a logo.

2. Broken English is more humourous than it should be.

3. It’s a delightful place and you should probably go there immediately.

See you later then.

The year (and the day) may have already started, but you can still order a copy of the Milky Calendar 2025 for your vale...
14/02/2025

The year (and the day) may have already started, but you can still order a copy of the Milky Calendar 2025 for your valentine.

Even if your Valentine is yourself.

Don’t be embarrassed.

–

I sell graphic design services.

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A good branding project comes together in the strategic planning, and a lot of good work was done on this brand refresh ...
13/02/2025

A good branding project comes together in the strategic planning, and a lot of good work was done on this brand refresh before I got my creative hands on it.

Team QBIX had a colour palette in mind, logo concept of a Rubik’s Cube, and a swift turnaround required.

I simplified the concept significantly to make it clean, confident and professional.

As a rule of thumb, simple logos are more memorable than complex designs, as they don’t contain too much visual clutter and are harder to recall from memory.

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Brand audit sneak peek. This is part of the milk process that makes the brand visuals work:

If your company were an eatery, which one would it be?
e.g. greasy spoon, lunch deli, gourmet restaurant, Michelin star etc.

‘We would be a private Chef, someone who comes and understands your needs and delivers in your home.’

Good answer!

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If I were a brand for a start-up property consultant company built to be ‘memorable, look classy, and exude excellence,’...
05/02/2025

If I were a brand for a start-up property consultant company built to be ‘memorable, look classy, and exude excellence,’ then this is how I would look.

The milk branding process involves a self-audit, where clients take an honest look in the mirror at the current state of their business and where they would like it to be. Some questions are easier than others.

One of the most interesting parts of the audit is selecting six adjectives that best describe your business.

Alto chose: Friendly, Helpful, Trustworthy, Dependable, Strong, and Formal.

Top marks to Alto for selecting six. Most pick a different number, which is interesting in its own right. Bloody rule breakers.

Sumptuous pink, isn’t it?

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A crucial part of a good branding process is discovering your brand personality. I find this by asking clients all sorts...
15/11/2024

A crucial part of a good branding process is discovering your brand personality.

I find this by asking clients all sorts of questions, some easy, some awkward, some slightly unorthodox. They all serve the purpose of considering their business’ WHY—which will help with the brand’s visual communication (interpreting the words into visuals is my job, and luckily, I’m ok at it).

It’s all about working out why people resonate well with a business and want to buy, because more sales is the goal, right? Having something that makes a company unique is vital—particularly in competitive markets.

Here are some of my answers from the ‘personality’ bit of my ‘brand audit questionnaire’ for you to read/understand/enjoy/take inspiration from/read to your children tonight at bedtime.

*NOTE: Personality doesn’t mean ‘wacky’. A serious persona fits many business circumstances, but there will still be warmth to explore.

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Morden
JE23NR

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