Milk brand house

Milk brand house A bespoke branding, design & animation house, producing highly crafted visual communication content. Buying should feel good for your customers.

Assuming your product and service are great, your communications should be just as special. At milk we collaborate with you to squeeze all of your core goodness into every piece of work to enhance the way you interact with your audience, building confidence in your business both internally and externally. Excellent creative marketing is more than making it look nice, it’s clear messaging with purpose, usability and it feels good.

There are no guarantees in branding, marketing or sales. It’s a bit of guesswork, and anyone who tells you otherwise is ...
20/08/2025

There are no guarantees in branding, marketing or sales.

It’s a bit of guesswork, and anyone who tells you otherwise is a liar. Nobody can guarantee ROI or exact results—see any ‘once great’ company that has ever closed, there are loads.

However, we can employ sturdy, educated guessing based on; experience of the industry/customers, and predicting human behaviours, specifically of your ideal customers.

It’s the art of communication.

1. What
Start with the desired end result, what do we need people to know (and then do), and why?

2. Edit
Distil all the complex ideas and jargon into simple, layman concepts that suit your audience.

3. The visual hook
A strong dash of creative thinking will generate interest and intrigue in your (now succinct) message.

I’ve got my milky fingers inside quite a few brands over the last two hundred and eight weeks.If your brand was one of t...
14/08/2025

I’ve got my milky fingers inside quite a few brands over the last two hundred and eight weeks.

If your brand was one of them, thank you. Without my (mostly) lovely clients, I can’t buy food to keep me alive or products to moisturise my scalp. I surely hope you’ve enjoyed the experience and that business benefited accordingly.

But enough about you, we’re celebrating me right now. What a good boy.

And smart.

How does he do it? Nobody knows…

is a great event with a cracking buzz. I endorse it so much that I’m brand sponsor this year. As part of this brand spo...
16/07/2025

is a great event with a cracking buzz. I endorse it so much that I’m brand sponsor this year.

As part of this brand sponsorship I worked on freshening up the brand look for the event. The visuals were fine, but felt a little ‘starter’ and didn’t quite match where the event experience lives now—and where it wants to go.

From Jacqui:
We need to bring it into 2025 a bit more and make it feel more grown-up because as the event gets better and better, and I obviously want the look and feel to get better and better!

—

Logo remained as there was good stock there. But we looked at colours, typography and a grid layout system that would retain all the bold and upbeat vibes of the event, and ground them in a more professional, slick way. Trusted but also fun.

— 

If you’re in the Channel Islands (or relatively close by), you’d be mad to not grab a ticket for the GREENHOUSE25 conference on October 11. Unless of course, you don’t like to think and grow in a professional sense. 

All the information is over on their page ➡️ 

I’m not sure I endorse this photo choice though.

If you don’t, I’d have a little think about the following:/ PresenceIs your brand out in the world and visible, or is it...
09/07/2025

If you don’t, I’d have a little think about the following:

/ Presence
Is your brand out in the world and visible, or is it shut away while you hope people will ‘simply’ find your business?

/ Ease of understanding
Do people understand what you do or sell? Many businesses fail to effectively communicate what they do in a manner that is simple to understand.

/ Narrative consistency
Is your brand telling a unified visual and verbal story? Consistency in logos, colours, typography, tone of voice, and design across all touchpoints. Strong brands maintain cohesive visuals that reinforce recognition and trust.

/ Interaction
How is your brand perceived by the public, and are people engaging with it? Likes, comments, shares, time on the website etc.

/ Sales
Is your brand ex*****on actually translating into revenue? Ultimately, effective branding should contribute to increased customer acquisition, retention, and sales growth.

Presence. Ease of understanding. Narrative consistency. Influence. Sales.

What’s stopping you from measuring your P.E.N.I.S?

Congratulations to Trudi (and the rest of the team) for launching Amazing and powerful idea and vision—epic effort to g...
04/07/2025

Congratulations to Trudi (and the rest of the team) for launching

Amazing and powerful idea and vision—epic effort to get it live!

This brand is about creating comfort and confidence in health. Your health is in your control, Eve Studios will be the guide and partner if you’re ready.

Trudi is a whirlwind of a client, an absolute top-tier pain in the arse, but she is driven by her passion to make a difference, and she’s never dull, so that makes her one of my favourites. The world would be a better place with more Trudis in it.

I’m looking forward to the launch event tonight 💪

I asked her for a few words:

“Liam and I have been working together since 2022 but this project of Eve studios was well out of my pay grade. His attention to detail on the creation of the brand and the colours (even to the minutiae detail) has been incredible. Things I didn’t see, he did. He has the ability to manage my crazy ideas and notions and to bring them to life on paper, digitally and visually.

I went to Liam as I loved HIS brand. Out of the box. And that’s what Liam is amazing at. Bringing those ideas and recreating them- even when they need to be done within 24 hours!

You are a force to be reckoned with in your field. Thank you.”



| branding for passionate lunatics

If you’re looking for some lukewarm enthusiasm at your event, you know where to find me. If you’re merely interested in ...
02/07/2025

If you’re looking for some lukewarm enthusiasm at your event, you know where to find me.

If you’re merely interested in the details; I was attending the Jersey Bulls end-of-season awards last Friday. Despite the evidence, it was a really good night on the table with the rest of the Jersey Bulls Foundation team.

This year I have joined the newly formed Committee AND sponsored the event by way of a brand refresh—I am heavily biase...
01/07/2025

This year I have joined the newly formed Committee AND sponsored the event by way of a brand refresh—I am heavily biased, but it looks class.

For me, the major pro of Greenhouse is the room filled with positive human energy. People with a growth mentality who, whatever stage of career/business they are, want to improve and are willing to invest in doing so.

If you’re the kind of person who likes to invest in feeling inspired to act positively for your career, then you’ll probably enjoy Greenhouse too, so here’s the sales pitch:

October 11, only £115, international calibre speakers, and on your doorstep (if you’re in Jersey). No brainer mate.

Thanks to of — she’s the charismatic and always colourful leader — for bringing me and the other new committee members into the fold. None of them are as nice as me, but they are pretty ok... I guess:
studio jolliffe.c




Ticket links on the page:

This BLT munch photo is missing two things:1. You 2. Eye contact with the lens end of the phoneIf you need help identify...
20/06/2025

This BLT munch photo is missing two things:

1. You
2. Eye contact with the lens end of the phone

If you need help identifying what’s missing from your business’s brand and comms recipe, Tom and I will happily buy you a BLT and discuss.

Thanks for the tip Seb Lawson, BLT was epic!

Sometimes a flavour combination, simply… makes sense. Crispy bacon, juicy tomatoes and fresh lettuce, layered between tw...
11/06/2025

Sometimes a flavour combination, simply… makes sense.

Crispy bacon, juicy tomatoes and fresh lettuce, layered between two fresh slabs of bread.

The bacon’s salty, smoky power is perfectly complemented by the sweetness and acidity of the tomatoes, as well as the freshness of the lettuce. A BLT is a satisfying, balanced sandwich.

Strap yourself in for an analogy, bucko!

A brand, website and communication strategy should complement each other. If one is missing, or a bit ‘off’, it can be off-putting to consumers—taste bitter if you will? There is more than one way to slice a sandwich, but a cohesive brand/web/comms system is a tried and tested way to build trust and credibility, which is the foundation* for long-term success.

Tom and I have worked together on a few projects—I handle the brand identity work, he bosses the website/online presence, and we both work with the client to develop the communication strategy.

We’ve both been doing this for about 15 years, and each delivered hundreds of projects. We’ve worked with great and less great colleagues, so we know when it works. A shared vision that is a (probably unhealthy) passion for producing value-based results for the client and their business goals.

So why not make it easier for people to source (sauce?) this effective partnership?

We have done, and BLT is it.

The only way it could be better is if Tom changed the name of VisionaryGrid to Cookies. It’s even a web-based pun. But he wouldn’t do that, would he?

Crank the oven up, we’re about to feed some business appetites.

BLT.je | 🥓 🥗 🍅 | .studio

*I couldn’t think of another food pun for here. Chopping board doesn’t work. Plate? Knife? “Which is the knife for long-term success.” – obviously not Liam, grow up. Recipe? Ahhhhh... it’s recipe, isn’t it? Crap.

BLT!

A logo’s key job? Identification.Not to explain everything or list all your services.Although the logo is often the most...
10/06/2025

A logo’s key job?

Identification.
Not to explain everything or list all your services.

Although the logo is often the most recognisable part of a brand’s visual identity, branding goes deeper. It is a combined concept that includes several elements working together to communicate what a company stands for.

Like many a ‘90s pop band, great brands are a five-piece:

1. Visual Identity
Alongside the logo, a tailored and cohesive colour palette, typography and graphical elements are the building blocks of your visual messaging. When used well, these other elements become even more important than the logo.

2. Brand Personality
The tone, style, and way a brand communicates with its customers tells them how to see your position in the market, whether it be serious, formal, playful, luxury etc.

3. Brand Values and Story
People often choose brands that align with their own values, wants, and loves.

4. Consistency Across Touchpoints
How you slip-slop-slap your brand across your website, social media, product packaging, and customer service builds or reduces trust and confidence.

5. Unique Selling Proposition (USP)
So why is someone going to buy from you instead of your competition?

A cheeky little brand audit is the best way to unlock your brand. Talk to me if you’d like to learn more.

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Five years ago I embarked on ‘the portrait project’: 52 self portraits, produced one a week, for a year. Like many of th...
01/06/2025

Five years ago I embarked on ‘the portrait project’: 52 self portraits, produced one a week, for a year. 

Like many of the best things, it was a stupid idea. But it was lockdown, the world was weird. 

I flirt with being quite good at art but don’t practice enough, and at the time I felt I was underusing my talents. Also, I’d never really done digital painting before, so this plan would help scratch an itch and let me dabble with a new medium. What a clever boy.

To mark the occasion, I’m going to share the journey again, posting up each week, in order. I might do a bit of critiquing along the way. Let’s see what happens. 

Week one. I like the work on the fingers and facial details. The colour feels a little much, but it’s interesting. I wonder why I avoided adding a neck 🤷‍♂️ probably got bored. Solid start though.

If you aren’t sure about your brand, how do customers who have never used you before feel about it?–The truth is, in mos...
29/05/2025

If you aren’t sure about your brand, how do customers who have never used you before feel about it?

–

The truth is, in most instances, better branding beats a better product.

It’s not necessarily fair.

You might have a stronger product or offering than your competitors. You know it. Maybe they know it. But your potential clients/leads/customers don’t, and they are judging who looks the most ‘put together’.

Frustrating?

Sure. But it’s the way it is.

A well-conceived and executed brand builds trust and the ‘confidence to buy’ in the consumer. When your brand aligns with your quality, selling becomes significantly easier.

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