Milk brand house

Milk brand house A bespoke branding, design & animation house, producing highly crafted visual communication content. Buying should feel good for your customers.

Assuming your product and service are great, your communications should be just as special. At milk we collaborate with you to squeeze all of your core goodness into every piece of work to enhance the way you interact with your audience, building confidence in your business both internally and externally. Excellent creative marketing is more than making it look nice, it’s clear messaging with purpose, usability and it feels good.

10/12/2025

It’s hard work crafting a brand’s visual language to fit the brief and strategically boost business.

milk brand house |

about how AI could read, comprehend and reply to emails. Sounds interesting, but then… replying? Is the future all our c...
03/12/2025

about how AI could read, comprehend and reply to emails.

Sounds interesting, but then… replying? Is the future all our computers just chatting amongst themselves? When do we get back involved? Is there ever feedback or quality control? What’s the reality of that? Does it matter? Will we just be plugged into the Matrix?

There is presumably no possible path to mucky errors occurring via automated email conversations, otherwise they wouldn’t do it, right?

For me, I’ve generally found that ‘understanding the current status of a project’ and ‘caring’ to be a ‘game changer’ or ‘hack’ for doing a good job. Ruddy good news that I can stop bothering with that soon!

No personal knock to the email sender. It’s all still quite new, and people are testing the boundaries, and maybe this is a brilliant thing of the future that I simply don’t yet see. I suppose my question is, just because we can, should we? I can microwave a ready meal for din-dins every day, but should I? Productivity/speed and convenience aren’t the only metrics of ‘better’.

My second take that you didn’t ask to hear. It is my belief that if you’re consistently too busy to reply to your work emails, you have an issue with overbooking, aka greed. If you ‘need’ to be so busy because you’re not earning enough money, then you have an issue with price (or quality 😬).

—

I do wonder if I’d already had my emails set up to respond without my input, how would it have replied?

25/11/2025

remain one of my favourite brandchildren (one word).

The logo mark is a custom font possessing extravagant ball terminals (the technical word for the circular shapes dangling off the letters, that I used to loosely represent wheels), contained within a balanced retro-modern skin.

Sounds a bit like bo****ks now I’ve typed it down, but that was it, that was the ex*****on. Oh, and this is a lovely little animation I did to bring it to life. Bam! 

Anyway, I’m resharing it now, but they’ve recently upgraded their website, so you can browse all things bikes and scooters online. It means you can see all their stuff and ballpark cost before heading down to the shop. 

I bought my brazen-yellow e-bike from them, and I can tell you, it moves like a noble gazelle when I thrust the pedals in that monotonously cyclical way.

BWL.je

Don’t mind me, just sharing what Oliver Doran said about me.
14/11/2025

Don’t mind me, just sharing what Oliver Doran said about me.

Shut up, I’m talking now. I did this at life drawing last night using a metre-long stick and ink for minimal control, TH...
12/11/2025

Shut up, I’m talking now.

I did this at life drawing last night using a metre-long stick and ink for minimal control, THEN working back in with some quick chalks. 20 mins or so.

I really like it. Which is such a yummy treat, since I usually ‘worst self-critic’ my art. F**k you, brain, I beat you this time!

He was wearing a cap.

That’s all, see you later.

Come to a party. A little 25 quid. A little drink. A little nibble. A little networking.Solos and teams welcome: ticket ...
12/11/2025

Come to a party.

A little 25 quid. A little drink. A little nibble. A little networking.

Solos and teams welcome: ticket link in the bio.

What possible reason could you have for not coming?

It’s on a Thursday, and you have nothing better to do.

You’re not fooling me—you’re never busy on a Thursday. 

Come on.

Look, if you don’t want to come, just say.

Actually, thinking about it, I don’t want to see you there anyway.

You’re uninvited.

Thanks for wasting my time.

Pro tip: Milk delivers its nutritious graphic design projects with consistency by following the tried-and-tested “BASTAR...
10/11/2025

Pro tip: Milk delivers its nutritious graphic design projects with consistency by following the tried-and-tested “BASTARD” system.

And I’m sharing it with you.

For free!

Swipe and learn. Become a BASTARD. Make success inevitable.

Better goals + better plans + better research + better design = better sales.

Speak soon.



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For the last few weeks, I’ve been recapping my portrait project from 5 years ago. I’ve reshared the first twenty on Link...
09/11/2025

For the last few weeks, I’ve been recapping my portrait project from 5 years ago. I’ve reshared the first twenty on LinkedIn and Stories, alongside my thoughts on the skill and meaning behind each one.

Here is the batch so far in one place for your perusal. Summary of my thoughts:

• Most of these are good starts but have either been rushed or ended before completion—that could be the fault of a weekly deadline.
• The project started in lockdown, and I do look occasionally quite morose.
• There are pockets of lovely touches and ideas.
• It’s been lovely to look back on.

They were my first digital portraits while I learned to paint on an iPad. I traditionally prefer to use pencil and paper.

Byyyeeeee

“Give value for free” is what they say on the internet, so here is a free Halloween colour palette to give your marketin...
31/10/2025

“Give value for free” is what they say on the internet, so here is a free Halloween colour palette to give your marketing a spooky virus. And you are free to find it valuable. 

As it’s Halloween today, I’m off to Edinburgh* with Claire**. 

*Hopefully. We tried to go last year, but Storm Darragh windy wankerd its way through the UK, and we went nowhere.

**Spending time with Claire is agreeable. It’s her Birthday tomorrow, and I hope she LOVES the printed colour swatch book I got for her. I can’t wait to see her face—I will let you know.

Lots of words to follow...The Situation:Jacqui’s business had matured. It was now 5 years old and a far cry from the sta...
30/10/2025

Lots of words to follow...

The Situation:

Jacqui’s business had matured. It was now 5 years old and a far cry from the start-up it began as. The brand identity wasn’t speaking to their target audience.

The Solution:

1. New business name: . Something with force and upward trajectory.

2. Refining the colour palette. The previous brand (Ink Blot) was very nice, colourful and full of enthusiasm—but we need to now speak to grown-up businesses and portray the elite service Floor Ten offers its clients.

3. Realign the graphic aesthetic to become simple, confident, and premium.

Starting with the logo. It’s a custom, condensed font (tall and thin) combined with wide tracking (the space between letters) that gives elegance and gravitas, elevating the brand.

Typography. This is a key area where we add both strength and confidence to the brand. The main title font (BeigeCulture) is formal and elegant, effectively capturing attention.

The supporting font (Freight Text Pro) is sturdy and functional, as a body copy font family should be.

4. The grid. It’s a bit of a boring answer, but bespoke brand grids are useful because they provide structure and consistency in visual design, enhancing brand recognition and professionalism. They serve as a framework for elements such as logos, typography, and imagery, ensuring a cohesive look across all brand materials. This structured approach aids in clarity, proportion, and hierarchy, ultimately making it easier for users to recognise and engage with the brand.

5. Aftercare. Jacqui earns top client brownie points for her care in the brand application. There are regular checks in to asks me to take a look at a new deck or banner design—tbf she generally does a great job (the brand book helps).

—

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27/10/2025

Is your brand about as edgy as a satsuma?

Generic. Out-of-date. Basic. Tired. A mishmash. Uninspiring. Unprofessional. Attracting the wrong audience.

A great brand can inspire and delight the right new customers to give you a go. Ideally, what you sell will transition them into returning customers.

I offer brand identity design and refreshes for brands that strive to be more than mediocre AND that embrace the human aspect of business.

*Satsumas not included.

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