
04/09/2025
Thinking of hiring a video editor?
Let’s clear the air first.
A video editor’s job is telling stories through video – not taking on every creative role under the sun.
🚫 A video editor is NOT:
• A graphic designer
• A motion graphics artist
• A photographer
• A sound engineer
• A scriptwriter
• A social media manager
• A marketing strategist
✅ A video editor IS someone who:
• Cuts and arranges raw footage into a clear story
• Adjusts pacing with smooth transitions and effects
• Cleans, syncs, and balances audio
• Corrects and grades color for visual consistency
• Shapes video content to fit different platforms and audiences
🔴 Blurring roles creates nothing but confusion.
A video editor ≠ Marketing Strategist.
A Marketing Strategist ≠ Video Editor.
👉 Respect every creative role.
👉 Value the craft.
👉 Trust the process