Accelerator Productions

Accelerator Productions Fitness photographer specialising in providing fitness professionals with eye-catching visuals that increase leads, boosting business and revenues
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At Martin Irvine Productions we specialise in providing Fitness professionals and Coaches with the visuals assets to allow them to attract more of their dream clients and become more visible on Social Media

We help Online Coaches remove procrasination around content creation by helping them save time and increase leads by providing the professional visuals assets that will ensure their service is

not a best kept secret

We provide Coaches all over the uk and further with both Video, photography that showcases their service in the light it needs

At Martin Irvine Productions we believe that your Social Media content is your first pre qualifier to attracting the clients your business needs and deserves. Your content will act like a doorman, keeping out the time wasters and poor grade clients while attracting a quality of lead that will ensure you can scale your business to the heights you have alway dreamt

We have already worked with 100's of the countries top coaches and the experience we bring to creating purposeful content for coaching business is second to none

We do not believe in content for content sake we believe in creating content that has real business purpose while maintaining the highest professionalism

Your content is your shop window and will determine the quality of the leads it generates

That is why we are the Coaches' Choice

Great morning catching up with in the studioSome training and putting the world to rights
21/08/2025

Great morning catching up with in the studio

Some training and putting the world to rights

Confidence is earned.It doesn’t just appear.It grows when you put the work in.When you set yourself a challenge.When you...
21/08/2025

Confidence is earned.

It doesn’t just appear.

It grows when you put the work in.

When you set yourself a challenge.

When you give yourself a goal to aim for...

And you show up for it every single day.

That’s when confidence shines.

Not just for you to feel on the inside

But for everyone else to see on the outside.

That’s exactly what our fitness shoots in The Loft Studio are about.

They’re a marker.

A chance to celebrate the work you’ve put in,
Document your journey, and showcase the confidence you’ve built through effort, discipline and consistency.

Whether you’re a coach building your brand,

Or simply someone on your fitness journey wanting to mark your progress

A shoot in The Loft captures it all.

Ready to lock in your shoot and put a stamp on the confidence you’ve earned?

Drop me a message today and let’s get your session booked.

Photos of .han from her Brand Booster shoot in

A Photoshoot is a Marker.It’s not just about the images.It’s about what those images represent.For coaches ...it’s socia...
19/08/2025

A Photoshoot is a Marker.

It’s not just about the images.

It’s about what those images represent.

For coaches ...it’s social proof.

Proof that you’ve walked the walk.

That you’ve put in the work.

That you’re not just telling clients what to do you’re living it.

For those on a personal journey ... it’s a line in the sand.

A celebration of how far you’ve come.

A reminder of what you’ve achieved.

And a marker of where you’re going next.

Because a photoshoot isn’t just about how you look on the day.

It’s about documenting the effort.

The discipline.

The growth.

If you’re ready to mark your journey with something lasting, book your photoshoot today.

Drop me a DM to find out more

Lead by example. Always.This week we had coach in the studio for a physique + gym shoot.Why?Because Matthew knows his c...
18/08/2025

Lead by example. Always.

This week we had coach in the studio for a physique + gym shoot.

Why?

Because Matthew knows his clients watch what he does every single day.

They see the effort.

They see the standard.

They see whether or not he’s willing to walk the same road he’s asking them to walk.

He’s already booked a group shoot for a number of his male clients giving them a target and accountability to work towards.

But before he leads them there, he wanted to step in front of the camera himself.

To show them it’s not just theory.

To show them he’s been there.

To prove that confidence comes through action.

That’s what leadership looks like in the fitness space.

And that’s why professional imagery matters because it documents the process, builds trust, and gives both the coach and their clients a clear signal:

I’m all in.

If you’re a coach looking to lead from the front, create more trust with your clients, and elevate your brand with the right imagery drop me a message and let’s make it happen.

4 back to back marathons!!!Recent brand booster client has just completed FOUR back-to-back marathons.Paul’s not just a...
17/08/2025

4 back to back marathons!!!

Recent brand booster client has just completed FOUR back-to-back marathons.

Paul’s not just a gym owner with multiple facilities and online coaching on the side.

Fitness has become his lifeline.

It challenges him daily.

It keeps him accountable.

It fuels his sobriety journey.

It pushes him forward when life could easily try to hold him back.

That’s why, when Paul came into the studio for his brand booster, it wasn’t just about capturing “nice images.”

It was about capturing the grit, the story, the man who chooses hard things to keep moving forward.

To now hear he’s gone out and smashed this marathon challenge?

It’s proof that the photos only show one side of him his actions show the rest.

An absolute honour to capture someone who lives out their brand in real time.

🔥 Respect, Paul.

Sunday Service with at ...arms 💪🏼💪🏼
17/08/2025

Sunday Service with at ...arms 💪🏼💪🏼

This week I had and a few of his guests in the studio recording podcast content.Always a pleasure having Jason in but t...
17/08/2025

This week I had and a few of his guests in the studio recording podcast content.

Always a pleasure having Jason in but the real bonus for me is getting to be around incredible conversations.

Every guest brings something new.

Every story sparks a different perspective.

And if anything…

I get to eavesdrop while they chat

That’s the beauty of what I do

I don’t just create content; I get to learn while I’m at it.

And that’s a privilege.

Excited to see these episodes go live and the value they’ll share.

Seven years ago today, I left my full-time job to pursue photography.Up until then, photography was a hobby. A passion t...
16/08/2025

Seven years ago today, I left my full-time job to pursue photography.

Up until then, photography was a hobby.

A passion that kept growing until it became impossible to ignore.

But the security of an 18-year career was hard to let go of.

I promised my wife, , that if I made the jump, failure would never come down to a lack of effort.

And the last seven years have been full of effort.

There have been ups and downs.

Periods like COVID where I couldn’t even take photos of people.

Times when the fitness industry shifted overnight and I had to adapt.

Times when team members joined and moved on.

Clients who challenged me and clients who inspired me.

But there have also been milestones.

Launching our first premises, then moving into The Loft.

Building a team.

Introducing video alongside photography.

Learning not just about business, but about myself.

The passion has never faded

The biggest lesson?

Being yourself is enough.

Not everyone will want the version of you that you put out there but the most important thing is that it’s the version you need.

That’s the foundation of personal branding.

That’s what I’ll pass on to my daughter, Harriet.

My mantra through it all has been:

“I will take more from the challenge than the challenge takes from me.”

And over the last seven years, that’s exactly what I’ve done.

So, if you’re standing on the edge of a decision that could change your life if it offers opportunity, growth, and a challenge worth rising to maybe it’s time to take the step.

Just make sure you’ve got the right people around you to support you along the way.

Here’s to the next chapter.

So many people out there are juggling different roles.Matthew, who was in the studio today, is no different.👊 He’s a coa...
16/08/2025

So many people out there are juggling different roles.

Matthew, who was in the studio today, is no different.

👊 He’s a coach someone who stays in shape himself, leading by example for his clients.

⚽ He’s a passionate footballer, driven by the love of the game.

💼 And he’s a business professional, working with busy professionals every single day.

We wanted to capture all three of those traits individually…

but also merge them into one image.

One frame that tells the whole story of who he is, what he stands for, and who he works with.

That’s the fun part for me creating concepts in the studio that go deeper than “just a photo.”

It’s about portraying identity through content.

And for someone like Matthew, who’s constantly balancing multiple roles, being able to bring it all together into one piece of imagery is exactly what personal branding is all about.

If you’re a coach, professional, or entrepreneur juggling multiple roles and want your content to truly reflect who you are

drop me a message and let’s plan your own brand shoot.







It’s been 7 years since my last photoshoot.7 years older. Turning 45 in January.And here’s the truth I know I won’t look...
16/08/2025

It’s been 7 years since my last photoshoot.
7 years older. Turning 45 in January.

And here’s the truth I know I won’t look like I did 7 years ago.

But that’s not why I’ve decided to do another one.

This time, it’s different.

I’m joining the boys for a group shoot and for me, it’s about accountability, motivation, and simply showing up every single day.

Because here’s the thing: it’s not about the photos at the end.

It’s about the effort in the process.

It’s about proving to myself that I’m worthy enough to put that effort in.

Every training session.

Every better choice.

Every small win adds up.

Yes, it’ll change how I look.

But more importantly, it’ll change how I feel.

More energy.

Better moods.

Stronger performance in work and life.

And with the studio kitted out, I’ve no excuse. Half an hour. 45 minutes. Daily. It’s there. It’s doable.

So this shoot isn’t about replicating old pictures or chasing a version of me from 7 years ago.

It’s about accountability.

It’s about having a reason to keep showing up.
And it’s about being better as a business owner, as a husband, as a father, as a man.

I may or may not share the photos.

But I’ll have them.

And they’ll stand as proof and a testament to the work I put into myself.

It’s something I’ve been speaking to about as well.

Aaron is organising a group shoot here in the Loft for men in their 30s and 40s.

We discussed why a man at this age would want to prep for a photo shoot and the reasons I’ve just shared are exactly mine.

And I know there are plenty of other men out there who feel the same.

Sometimes we need a marker in the sand to push us forward.

For me, this shoot is that marker.

If you’re a man in your 30s or 40s and this resonates with you, Aaron’s group shoot might just be that marker for you too.

Reach out if you want more details.

Fitness shoot edits went out today to Matthew WilsonFrom his recent shoot in
15/08/2025

Fitness shoot edits went out today to Matthew Wilson

From his recent shoot in

Another epic Brand Booster in the bag This time with the amazing .hanRebecca came into the studio to level up her imager...
11/08/2025

Another epic Brand Booster in the bag

This time with the amazing .han

Rebecca came into the studio to level up her imagery for both her online and in-person coaching business.

We shot training-focused images (like you can see here) ✅

We created Canva-friendly shots ready for graphics ✅

We hit the coffee shop for lifestyle images ✅

We worked through multiple backgrounds and setups ✅

Now she’s walking away with a full bank of professional imagery ready to post, promote, and push her coaching business forward with confidence.

Because when you’ve got the right visuals, showing up becomes easy.

If you’re a coach who wants a complete library of images for your content from workouts to lifestyle to ready-to-use graphics

Drop me a DM and let’s get your Brand Booster booked.

Address

The Loft Studio, 10 Sanda Road
Newtownabbey
BT379UB

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