The Self-Belief Coach

The Self-Belief Coach We specialise in self and interpersonal development, delivering practical, psychologically grounded experiences that help individuals and teams thrive.

Adam Goodman-Smith, also known as The Self-Belief Coach, is an accredited coach and self-help author specialising in confidence and career coaching. He delivers 1:1 coaching and corporate workshops on topics including Confidence & Self-Belief, Imposterism & Self-Sabotage, and Team Strengths. He also leads the Proud Leaders Programme™, supporting LGBTQ+ talent in organisations. With over 10 years o

f experience in leadership development and coaching, Adam has designed and delivered programmes for organisations such as Boots, Specsavers, Channel 4, 200 Degrees Coffee, the NHS and The Prince’s Trust. A regular guest on BBC Radio and TV, Adam shares practical coaching tips and exercises. His debut self-coaching book, The Way of The Diva: Your Guide to a Bolder, Braver, and More Confident You, is available at thewayofthediva.com, Amazon, and Waterstones. Adam is an Ambassador for Broxtowe Women's Project, a Nottinghamshire domestic abuse charity, and White Ribbon UK, a national initiative engaging men and boys to end violence against women and girls.

We can fall into the trap of thinking confidence needs to come before we make the brave move. My take is that confidence...
28/10/2025

We can fall into the trap of thinking confidence needs to come before we make the brave move. My take is that confidence is more a consequence of acting, rather than an entry requirement. We do the brave thing, the world doesn’t end, and we think, “Well… maybe this isn’t so bad. Perhaps I’ve got what it takes after all.”

If you believed you didn’t need to feel confident in order to do ‘the thing’, what would you do that you’ve been putting off? ❤️

This pic was taken on the last day of my confidence and self belief course - wonderful memories of a wonderful group of women (The OG’s!)

Notice the conditions that bring out your confidence. Is it when you’re well-prepared? When you’re around certain people...
25/10/2025

Notice the conditions that bring out your confidence. Is it when you’re well-prepared? When you’re around certain people? When you’re doing something you love? Understanding these patterns helps you recreate them intentionally. If you have been on my course or joined my workshops you will know that I say true confidence - the authentic kind, doesn’t shout. It’s not rigid or showy, but often quiet, gentle and grounded in an inner knowing that we are enough as we are.

Had such a fab time yesterday with the BBC West Midlands team at the beautiful King’s Trust Digbeth.I had the pleasure ...
10/10/2025

Had such a fab time yesterday with the BBC West Midlands team at the beautiful King’s Trust Digbeth.

I had the pleasure of running a session called “Tear Up the Script: Rewriting the Stories We Tell Ourselves”. We laughed, shared and had some powerful conversations about self-sabotage, the beliefs that hold us back and the power of rewriting our own story.

Huge thanks to everyone for bringing such fab energy and getting stuck in, you folks rock! 🙌 🤘

Fab evening yesterday celebrating both the 30th anniversary of the and the opening of a very special exhibition about m...
09/10/2025

Fab evening yesterday celebrating both the 30th anniversary of the and the opening of a very special exhibition about my dear friend Veronica, the Lord Lieutenant of Nottinghamshire.

On display are Veronica’s robes from her year as High Sheriff, alongside an inspiring exhibition about her life and her historic role as the first black High Sheriff of Nottinghamshire.

Huge thanks to the wonderful team at the National Justice Museum for hosting such a fantastic evening.

I was also proud to wear my Ambassador pin, supporting who work tirelessly to help women and children in the county to survive domestic abuse.

It all starts with intention x
06/10/2025

It all starts with intention x

Had a fab day at this week, welcoming this year’s graduates and year-in-industry students. We explored the importance o...
03/10/2025

Had a fab day at this week, welcoming this year’s graduates and year-in-industry students. We explored the importance of building strong relationships, how trust is built (and broken) and the value of creating a personal support team. We also looked at empowered communication and ways to avoid minimising our voice in the workplace. A brilliant group of young professionals!

One from my book
16/09/2025

One from my book

🎉Confidence & Self-Belief for Coaches (ICF Accredited) 🎉Coaches aren’t immune to self-doubt. Yes, we know about mindset,...
04/09/2025

🎉Confidence & Self-Belief for Coaches (ICF Accredited) 🎉
Coaches aren’t immune to self-doubt. Yes, we know about mindset, labels and limiting beliefs - but that doesn’t mean we’ve got it all figured out.

❌ Nobody is immune to the inner critic.
❌ Nobody is immune to imposterism.

The Empowered Coach® is a practical short course for early-career, developing or returning coaches who want to build confidence and self-belief in their professional coaching practice. The course tackles the psychological barriers that can often hold coaches back, including imposterism, avoidance and fear.

If self-doubt has been holding you back in your practice, this might be just what you need. Details below.

📅 04 + 18 Nov 2025 | 09:30–13:30 GMT (online)
🎓 10 ICF CCE Units
💷 Introductory rate £400 (or 2 × £200)
🎁 Includes a 1:1 coaching session + Coaching Confidence Gauge™

Find out more and register below:
👉 https://www.theselfbeliefcoach.com/empoweredcoach
✉️ [email protected]

The most beautiful time in Singapore 🇸🇬 Photos and itinerary by ❤️
24/08/2025

The most beautiful time in Singapore 🇸🇬 Photos and itinerary by ❤️

Fab week in Singapore 🇸🇬 teaching coaching skills to leaders at EETARP. Beautiful country and beautiful people. Proud to...
22/08/2025

Fab week in Singapore 🇸🇬 teaching coaching skills to leaders at EETARP. Beautiful country and beautiful people. Proud to represent

The most beautiful gift from one of the lovely people on my course 🥰 I shall treasure it.
07/08/2025

The most beautiful gift from one of the lovely people on my course 🥰 I shall treasure it.

Open to all - come join me!You push.You strive.You earn the title.You get the seat at the table.And then...You start sec...
25/07/2025

Open to all - come join me!

You push.
You strive.
You earn the title.
You get the seat at the table.

And then...
You start second-guessing yourself.

“Am I really cut out for this?”
“What if they realise I don’t know what I’m doing?”
“I’m just winging it…”

You’re not alone - this is Imposterism.
It’s particularly common among leaders.

On 31st July, 12:00-12:30, I’m running a free webinar:
'The Boardroom Imposter'

We’ll explore:
✅ How Imposterism affects leaders
✅ How to manage your inner critic
✅ Practical tools to lead with confidence, not self-doubt

It’s short, sharp and free!
🎟️ Register here: Link in bio

📩 Questions? DM or email me at [email protected]

I look forward to seeing you there!
Adam

Address

The Quadrant, Nuart Road, Beeston
Nottinghamshire
NG92NH

Opening Hours

Monday 10am - 4pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 4pm

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