Back Nine Brief

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Back Nine Brief

A 5-minute weekly newsletter delivered to your inbox every Thursday, for professionals who love the game and business of golf.

03/11/2025

Last Week in The Brief 🏌️‍♂️💼

🧠 Inside the ropes, a tour caddie reveals the mental tricks that keep pros clutch when everything’s on the line.
 💳 is gamifying golf’s economy — turning every swipe into a new way to play and earn.
 🏆 has reopened its transfer window — but who’s in, who’s out and what’s next for the teams?

📧 Stay one up — your Back Nine Brief is in.

⛳️

25/10/2025

A snapshot from this Week in The Brief 🏌️‍♂️💼

Golf’s commercial engine is firing on all cylinders — and investors are paying attention.

💰 LIV Golf just claimed $500 million in new sponsorships, putting its commercial comeback on the fast track.
📦 Amazon quietly launched a $1 golf ball, and it’s already threatening to upend the industry’s pricing playbook.
🎪 A new London golf festival is turning the fairway into a cultural movement — coming to you in 2026.

Golf’s no longer a pastime. It’s a power move.

📧 Stay one up — your Back Nine Brief is in.

12/10/2025

Last Week In The Brief..
 Private fairways. Historic estates. Data-driven swings.

💸 Inside the Billionaire’s $50M Playground  🏰 £3.25M: A London Flat or Your Own Scottish Golf Resort  📈 The Investment That Appreciates Every Time You Swing

The stories redefining where business meets the game — subscribe to The Back Nine Brief.

05/10/2025

Last week in The Back Nine Brief

Power. Precision. Perspective.

Three stories defining golf’s modern landscape.

💰 LIV Golf’s $1.1 Billion-Dollar Problem

🇪🇺 The Ryder Cup That Roared — Inside the ropes with B9B Resident Caddie

📈 What It Really Takes to Break Into the World’s Top 10 — the fine margins that separate talent from transcendence.

The modern game, through a sharper lens.

11/09/2025

Last week in the Brief…
 🏌️‍♂️ The viral formula behind one of golf’s most addictive video
 🌊 The untold story of how Cypress Point almost never happened
 ✨ The irons everyone’s drooling over in 2025

Missed it? The Brief drops every Thursday — where we bring the business of golf to life.

03/09/2025

From The Driver That Went From Patent to Sell-Out in 12 Months to Bethpage Black’s Brutal 3 Holes… last week’s Brief had it all.

Swipe through for:
 ➡️ The company disrupting golf’s most crowded category
 ➡️ Inside the ropes with B9B caddie at East Lake on JJ Spaun’s bag
 ➡️ C-Suite vs Tour Pro — who’s really cashing bigger checks?
 ➡️ The three holes that could decide Ryder Cup victory

From boardroom moves to fairway moments — we’ve got you covered for the back nine.

📩 Subscribe to The Back Nine Brief for your weekly edge.

27/08/2025

✨ In previous editions of The Back Nine Brief…

💰 College golf turned into a million-dollar game, as NIL deals handed seven-figure contracts to amateurs before they even turned pro.

⛳ Inside golf’s no-cut cauldron: 50 players, every shot under the spotlight, no safety net.

✨ Born on the fairways by four friends — Mitch Farrer, Ben Taylor, Dylan Balser and KC Hahey. Paddington Golf Club is is not just about performance - but for purpose. Every limited drop gives back to dog shelters. Exclusivity meets impact. Once it’s gone, it’s gone. ⏳

Golf’s next era is unfolding — where we bring the business of golf to life. Don’t miss it. Subscribe now.

14/08/2025

Week 20 — and this was a good one! ✨

I’ve always been a huge lover of podcasts, and My First Million is on constant rotation. Sam Parr, founder of has long been a big inspiration — especially watching him build and sell his newsletter for $27M.

For The Back Nine Brief to be officially powered by The Hustle for two weeks? Quite surreal.

I’ve always admired how The Hustle takes big, complex news and distils it into bite-sized, witty snippets you can read in minutes and instantly feel smarter for the day. They make business news accessible, addictive and fun.

The Back Nine Brief is bringing you that same energy — sharper swings, smarter stories and the very best of golf and business landing straight in your inbox.

📩 This week’s edition is one you don’t want to miss.

11/08/2025

In case you missed it…

Last week’s edition of The Back Nine Brief was packed with golf’s biggest business moves.

💼 High-Stakes Par-3 – Grass League lands $2.75M to bring fast-format, big-money golf under the lights.

🎯 Scarcity Sells – Redan’s invite-only model shows exclusivity still drives luxury demand.

🏟 Trout’s $100M Swing – MLB star Mike Trout’s golf venture blends sport, lifestyle, and brand legacy.

🏆 3 Weeks. $75M. Bethpage. – The FedExCup sprint doubles as a Ryder Cup qualification showdown.

04/08/2025

⛳️ $4.5M → $9.75M: A Case Study in Vision

Since 2019, the prize fund has more than doubled—up 117% to $9.75M.

Yesterday, Miyū Yamash*ta walked away with a record-breaking $1.46M cheque—the largest in the championship’s history.

But this isn’t just about a bigger purse. It’s a signal to brands:
 🚀 The women’s game isn’t ‘emerging’—it’s undeniable.
💬 Visibility in women’s sport is no longer optional—it’s influential.
🧠 Golf is a business accelerator.

Smart brands aren’t just watching the shift—they’re driving it.

You can read the full article in last week’s The Back Nine Brief newsletter.

03/07/2025

Big news from The Back Nine Brief ⛳️📬

Week 16 — and this one’s a special one 🏌️‍♀️✨

When I launched Back Nine Brief, Morning Brew was a huge source of inspiration — smart, sharp, and read by 5 million+ subscribers. So to say this week’s edition is officially powered by Morning Brew? A surreal, full circle moment.

Building something I love has been the best kind of journey — learning fast, meeting brilliant people, and telling the stories where golf meets business.

It’s easy to overlook the little moments. This is your sign to celebrate the micro wins — stay curious, stay inspired, and keep building.

We’ve got so much in store — and this is only the beginning.

📩 Link in bio to read the special edition!

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