Paul Broome - The Home Improvement Sales Coach

Paul Broome - The Home Improvement Sales Coach Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Paul Broome - The Home Improvement Sales Coach, Digital creator, Ridgeway, Plympton.

Sales Coach for UK Home Improvement Business Owners | Helping You Close at 60-75% in 90 Days | 43 Years Experience | 1,250+ Deals Closed | ComfyRoof.co.uk Owner | The 7 Steps to Sales Mastery™

Most sales aren’t lost at the close.They’re lost much earlier in the conversation.Conversation Control™ fixes that.Swipe...
27/08/2026

Most sales aren’t lost at the close.

They’re lost much earlier in the conversation.

Conversation Control™ fixes that.

Swipe through the framework I use to help salespeople qualify better, control the conversation and close more deals.

Want to find your biggest sales leak?

Comment CONTROL.

Your highest-paid salesperson might not be your biggest opportunity.Your middle performers probably are.Imagine:Top clos...
26/08/2026

Your highest-paid salesperson might not be your biggest opportunity.

Your middle performers probably are.

Imagine:

Top closer: 45%.

Middle of the team: 27%.

Same company.

Same product.

Same pricing.

Same marketing.

Similar opportunities.

The question isn’t:

“How do we find another superstar?”

It’s:

“What is happening differently inside those sales conversations?”

Find that.

Make it repeatable.

Move the middle.

That’s when sales coaching stops being a motivational exercise and starts becoming a commercial strategy.

“We lost it because they said we were too expensive.”Really?Or is that simply what your salesperson wrote on the lost-sa...
26/08/2026

“We lost it because they said we were too expensive.”

Really?

Or is that simply what your salesperson wrote on the lost-sale report?

I’ve spent more than 40 years in home-improvement sales and I’ve learned to be very careful about accepting the reason given at the end of a lost appointment.

Because the place where the sale FINALLY dies isn’t necessarily where it was LOST.

If your sales team keeps reporting the same objections…

I’d stop teaching them cleverer answers.

I’d start investigating why those objections keep appearing.

That’s a completely different conversation.

YOU PROBABLY DON’T NEED MORE LEADS.YOU NEED TO FIX THE LEAK IN YOUR SALES CONVERSATIONS.Conversation Control™
25/08/2026

YOU PROBABLY DON’T NEED MORE LEADS.

YOU NEED TO FIX THE LEAK IN YOUR SALES CONVERSATIONS.

Conversation Control™

08/08/2026

“I need to think about it” isn’t the real objection.

It’s usually a symptom of something that happened earlier in the sales conversation.

Stop treating the symptom. Find the real problem.

07/08/2026

Your customers don’t care about how many awards you’ve won.

They care about one thing:

“How does this help me?”

Your experience, premium process, and years in the industry only matter when they solve a real problem for the customer.

Because at the end of the day, customers are thinking about their home, their worries, their money, their family, and their future.

So stop selling what you do.

Start showing how you can make their life better.

06/08/2026

You're losing sales... and you probably don't even know why. 👇

The biggest mistake salespeople make isn't a lack of confidence, it's talking too much.

Top performers don't try to impress prospects. They stay curious.

The right questions uncover pain points, build trust, and naturally lead to more closed deals.

Stop trying to have all the answers.

Start asking better questions.

💬 What's one question that has helped you close a deal?

05/08/2026

Are you presenting before diagnosing? 🚨 If you're speaking more than listening, you’re leaving money on the table for your competitors.

Here is The 7-Day Sales Challenge:
1️⃣ Record every sales call over the next 7 days.
2️⃣ Listen back and count how many real, emotion-driven questions you ask before mentioning your solution.
3️⃣ Drop your final number in the comments below! 👇 Stop trying to convince. Start understanding.

Take the challenge today, I read and reply to every single comment! 💬

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Ridgeway
Ridgeway

Telephone

+447411238425

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