
20/07/2025
*Instagram has entered the SEO chat* 👀
⚠️ If you run a business and post on Instagram, this MATTERS.
Google will now start showing 𝙥𝙪𝙗𝙡𝙞𝙘, 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 Instagram content in search results. So, in simple terms, that means that you might now show up when someone Googles something related to your niche or industry. 🎯
So what does that actually mean?
✔️ Content can now be found outside of IG
✔️ They don’t have to follow to find you
✔️ Your posts = part of your online presence (just like your website)
This is a visibility upgrade - IF your content is built with intention (that's the biggie) 📈
Here’s what to check:
✅ Your IG account is public
✅ You’re set to “Professional”
✅ You’re captions and bios explain what you do
✅ You’re answering real questions / showing your expertise with your content.
This update means Instagram is more than just a place to post, it’s now a tool to get found ✨