28/09/2025
Be more like Matcha... (yes, the drink) 💚 🍵
I'm not saying paint yourself green and roll around in grass 🥴 What I mean is...
Matcha didn’t go viral overnight. It took its time, quietly building a community that loved it for exactly what it is.
It never tried to be sweeter, smoother, or more “acceptable” even if that meant some people would say it “tastes like grass.” 🤮
There’s something powerful in that. Growth takes patience. Being yourself takes courage. And finding the people who get you? That’s everything when it comes to marketing.
So take a page from matcha’s book: embrace your quirks, trust the process, and let the right people find you 🫱🏻🫲🏼