20/10/2021
Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.
By using social media, B2B leaders:
Build brand awareness and trust: Across different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.
Generate leads and build community: Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends.
Implement social listening: Listen to customers and what people are saying about their company.
Connect social posts to opportunities: With the right enterprise solution, leaders can drive customer posts to their CRM to understand customers more fully.
Measure marketing efforts: Social media platforms and management tools enable you to track key performance metrics (KPIs).
What is your favourite thing about Social Media Marketing and why?💫
