Join the Claim

18/09/2026

The fight for equal pay isn’t over.

Today is International Equal Pay Day, marked every year on 18 September to raise awareness of pay inequality and promote equal pay for work of equal value.

The gender pay gap remains a significant issue globally, but equal pay is about more than two people doing exactly the same job.

In the UK, different roles can potentially be compared where the work is considered to be of equal value, including factors such as skill, effort and responsibility.

This principle is at the heart of several major supermarket equal pay claims involving Asda, Morrisons, Sainsbury’s and Tesco. The claims allege that predominantly female store workers have been paid less than predominantly male distribution centre colleagues, despite doing work of equal value.

Of course, a difference in pay isn't automatically unlawful. There can be legitimate reasons why people in different roles receive different pay.

But would you know if your pay was potentially unfair?

Today is a good opportunity to learn more about your rights and understand what equal pay actually means.

👉 Read our guide to supermarket equal pay and find out more about the claims currently underway: https://jointheclaim.com/supermarket-equal-pay-claim/

17/09/2026

What counts as personal data? Our new guide explains your rights

From email addresses to health records, find out what counts as personal data under UK GDPR and why it matters if your information is exposed.

17/09/2026

🏪 Worked at Tesco, Asda, Morrisons, Sainsbury's or Co-op?

If you've worked for more than one supermarket, you could potentially be affected by more than one equal pay claim.

Watch to learn why.

Find out more here: https://jointheclaim.com/supermarket-equal-pay-claim/

15/09/2026

💬 Quick question...

Have you worked for more than one supermarket?

Many people don't realise that equal pay claims are brought against individual employers, meaning someone who worked at two different supermarkets could potentially be affected by more than one claim.

Before today, did you know that?

👇 Let us know below.

Read more about it on our website: https://jointheclaim.com/supermarket-equal-pay-claim/

14/09/2026

🛒 Many supermarket workers don't realise this...

If you've worked for more than one supermarket, you may potentially be affected by more than one equal pay claim.

Equal pay claims are brought against individual employers, meaning cases involving Tesco, Asda, Morrisons, Sainsbury's and Co-op are all separate legal actions.

The claims generally argue that store-based roles were paid less than warehouse and distribution centre roles despite being of equal value. The supermarkets dispute these claims, and every case is being decided on its own facts.

Recent developments, including the landmark Next equal pay case, have increased awareness that equal pay isn't only about doing identical jobs. Different roles may qualify if they're found to be of equal value.

You may want to explore your options if you:
✅ Currently work in a supermarket store involved in an equal pay claim
✅ Previously worked there
✅ Worked for more than one supermarket facing equal pay litigation

Whether you're eligible depends on your individual circumstances, including where you worked, your role and when you worked there.

If you think you could be affected, it's worth checking whether there's an existing claim involving your employer.

Find out more here: https://jointheclaim.com/supermarket-equal-pay-claim/

* Join the Claim isn't a law firm. We help connect eligible people with trusted UK law firms where appropriate. Eligibility and compensation are not guaranteed.

Did a UK supermarket fail to pay you fairly? Stay informed and register for updates on potential UK claims.

13/09/2026

Would the rise of AI make you more cautious about sharing photos of your children online?

🔒 Yes, definitely
🤔 A little
📱 No, I’d still share normally
❓ I hadn’t thought about it

AI is creating new online risks that parents may not have had to consider before. The NCA and IWF are encouraging parents to think carefully about who can access photos of their children and what those images reveal.

Has AI changed how you think about sharing family photos? 👇

10/09/2026

Think twice before posting that next photo of your child. 📱

The NCA and IWF are warning parents that publicly available photos can be copied and manipulated using AI. With 8,000+ AI-generated images and videos depicting realistic child sexual abuse identified by the IWF in 2025, online safety is becoming a bigger conversation.

You don't need to stop sharing family memories. Just think about who can see them.

🔒 Check your privacy settings
📍 Watch out for identifying details
💬 Talk to your children about sharing their images

08/09/2026

The NCA and Internet Watch Foundation are warning that publicly available photos of children can be copied and manipulated using AI.

The advice isn't necessarily to stop sharing family photos, but about being more careful about who can access them and what they reveal.

So we're curious: Has the rise of AI made you more cautious about what you post?

👍 Much more cautious
❤️ A little more cautious
😐 It hasn't changed anything
🤔 I hadn't thought about it

And if you're a parent, what do you think is the hardest part of keeping your child's digital footprint private?

07/09/2026

Parents: before sharing your child's next photo, take a moment to think about who could see it.

Sharing birthdays, holidays, school achievements and family milestones online has become part of everyday life. But the National Crime Agency and Internet Watch Foundation are warning that advances in AI are creating new risks.

Publicly available photographs of children can potentially be copied and manipulated using AI to create abusive material. The numbers are concerning.

The IWF identified more than 8,000 AI-generated images and videos depicting realistic child sexual abuse during 2025, a 14% increase from the previous year.

The rise in AI-generated videos was particularly significant. The guidance encourages families to think carefully about who has access to those images and what information they reveal.

Before posting, consider:

🔒 Privacy: Who can actually see this photo?
📍 Location: Does it reveal your child's school, home, regular activities or favourite places?
👕 Identifying details: Is your child wearing a school uniform or anything else that could reveal where they spend their time?
🗑️ Old posts: Are there older public photos that you no longer need to have online?
💬 Your child's wishes: As children get older, involve them in decisions about their images and make sure they feel comfortable saying no.

The digital world is changing quickly. AI means that photographs can be copied and manipulated in ways many parents couldn't have imagined when they first started sharing online.

You don't have to stop sharing the moments you love. Just think twice about who you're sharing them with.

Share this with a parent who might find it useful. 👇

06/09/2026

Did you know your IP address, location and device ID can potentially count as personal data under UK GDPR?

👉 Yes, I knew
👉 I knew some of them
👉 No, I didn't
👉 I'm still confused

Personal data can be much broader than your name, email or address.

We're breaking down what UK GDPR considers personal data, and which types receive extra protection.

Were you surprised? 👇

Learn what personal data is, why some information receives extra protection and how criminals can use seemingly harmless details to build a picture of you.