16/09/2025
Do you need natural light for colour consultations?
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Q1: "Dear Kim, I will use my clothes shop for colour consultions. But the space within the shop that is private and perfect doesn't have natural light. I know these days there are great lighting systems that replicate full spectrum natural light. Would this be adequate or does it need to be the real McCoy?" Reburga
Q2: "Dear Kim, I am having a workshop / posh shed / sunhouse built and was wondering about lighting. I noticed you have the natural daylight bulbs in the wholesale catalogue. The posh shed will be 16" long x 8"depth with a pent roof so no obvious place to put lighting. I did have two very old American daylight diffused lights that I clipped onto the mirror. One has broken and replacing them is not really possible (very old)! All I have considered so far is a moveable double-striplight with 2-3 daylight bulbs in. I would appreciate suggestions." Petunia
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Dear Reburga and Petunia,
I have never used daylight bulbs.
Many years ago when I first started in this wonderful image business, I learned that daylight bulbs had been invented purely for glass cabinet displays. They were never intended to replicate true daylight for, say, personal image purposes.
That's why we had to come up with ways around this.
There was a time when I would only do colour analyses during daylight hours which, during a typical UK winter, would often only yield a few hours each day.
And consequently I used to refuse bookings in the evenings – what a waste of time and energy – if you'll pardon the pun!
Thankfully I soon met my first image mentor who totally blew the lid on this when he told me,
"Unless our colour and style customers live in the desert, they have to go shopping for clothes in department stores, shops, and boutiques where the lighting bears no resemblance whatsoever to daylight. It is our job to show them how to shop for clothes in any light source, and at any hour of the day or night."
Ah, blessed relief!
This made so much sense to me and took away all the daft anxiety I'd been feeling.
I put mirrors in every room in my home. After deciding on my client's best drapes, I would take her on a tour of the house, looking in mirrors in different light sources. We would also take a hand mirror outside to check for any differences.
I found this made more sense to the client because it gave her a real experience of checking colours in conditions more similar to shopping, and we all had much more fun moving around.
But this isn't about me…
So if working in natural light (or as near as damn it) is important to the way you work, then…
Things have changed now so you may find a plethora of alternative light bulbs out there.
Crafters of all kinds need good lighting for close-up work so craft suppliers may be a good place to start.
If you find anything that proves to be really good for you, let me know and I can pass this on to other image consultants too!