01/07/2026
A new chapter for Urban Hax 🌱
We've been working with the brilliant team over at Urban Hax since Spring 2025 - a community makerspace, creative incubator and coworking space based in Walsall and servicing the Black Country. Earlier this year we completed a project where we developed a new brand strategy for the organisation and a refreshed visual identity to help raise their profile and communicate the breadth of work they do.
Lindsay led a co-design workshop with the team which formed the basis for their new brand blueprint, giving the team a clear brand architecture including vision, mission and brand promises aswell as looking at straplines for external comms.
The brand identity was then brought up to date to reflect their vision of enabling everyone to find a space for experimentation, innovation and imaginative making. Working with their existing logo we updated the typography and refined the elongated shapes of the icon. This provided inspiration for a set of flat angular polygon shapes which then create a dynamic graphic language for the brand. The shapes become expressive when used flexibly across layouts, creating unusual angles and referencing the cutting edge way Urban Hax work, always pushing boundaries.
Geometric, bold sans serif fonts lend impact to the new copy, and a broad spectrum of colour feels welcoming, with earthy tones inspired by the local leather industry and green spaces, referencing Urban Hax's commitment to building a stronger, greener Walsall by sharing resources, reducing waste and supporting community projects.
We feel very grateful working with clients who are doing amazing stuff like this! Go check them out if you're a creative living in the Black Country 💚 https://urbanhax.com/
