Simply Made Marketing

08/08/2025

Well... this is the most surreal sentence I've ever written...

✨ I've been nominated for Start-Up Business Of The Year at the West Country Women Awards!! ✨

The nomination has come from a recognition of my voluntary contribution to Somerstock Music Festival, where I created and implemented their social media strategy after joining the committee in November.

With the implementation of the new strategy, some live posting and a whole lot of behind-the-scenes teamwork, we managed to make a profit of £2,500, all of which was split between local charities, including Dorset and Somerset Air Ambulance and the Somerton Recreation Ground Trust! 💕

I’m so grateful to have played a part in something that brings people together whilst giving back to the community and I am incredibly honoured to have been nominated because of it!

16/07/2025

What an absolutely incredible weekend! 🎤💕

I got to blend my love of music with my love of content creation and was solely responsible for running the social media accounts the WHOLE weekend!! 🎉

Every single second from set-up to take-down, I was responsible for all the LIVE content creation including photography/ videography, posting and stories and remaining active on the accounts to reply to comments and engage with the businesses we were collaborating with.

You may have seen my recent case study (linked in bio if you haven’t seen it already!) showing the results of the campaigns I was running before the event… well here’s the results after 4 days of live posting…

From Thursday 10th July - Monday 14th July:

💗 Views = 136,742
💗 Reach = 21,022
💗 Content Interactions (likes, comments, saves, shares) = 1,269
💗 Profile Visits = 5,841
💗 New Followers = 57

Some pretty amazing statistics over just 5 days!! 🤯

I am honoured that the Somerstock team asked for my help back in November and I’ve been on the committee ever since!

Thank you to everyone involved for putting on such an incredible event, the feedback online has been amazing!! 🫶🏻

16/07/2025

An absolute pleasure to be involved, had the best weekend on a full content shoot whilst managing the social media platforms and doing lots of live posting! 🫶

11/07/2025

Had such a lovely time at the South Somerset Meet-ups last week! 💕

A wonderful morning was spent with these beautiful souls at the South Somerset Meetup. ✨️

Apologies from a few of our regulars; one juggling workload before their children break up tomorrow, one on holiday, and one about to jump on a plane at the weekend - enjoy your summer holidays, Puk, Ayesha and Charlie, we hope to see you again soon.

It's always a safe space for vulnerability and receiving support on some of our business owner and lifestyle challenges that many of us go through/are going through.

Today, we broke into smaller groups and had a discussion on the pulled 'conversation starter' card; "Is there something right now that you know you're doing wrong but you haven't fixed yet? If so, how will you get unstuck? Some great thoughts and sharing of experiences and learnings. Funny enough, as business owners, none of us were fans of the reference to "mistakes," as they're part of who we are and how we learn [pause] and grow or move forward.

Thank you, as always, to The Firehouse, Somerset for their warm hospitality. Today, Leá and Steph looked after us. Thanks to Leá for taking our group photo at the end. 🙏

If you're looking to join us and experience a welcoming business community specifically for empaths, ambiverts, introverts, and gentle souls, who are solopreneurs or small business owners, we next meet on Wednesday, 23rd July at The Firehouse in Curry Rivel - there are 6 spaces left.

Other upcoming dates are Thursday, 7th, and Wednesday, 20th August.

Bookings are open via the link with spaces limited to 12 and close one week before the meetup or sooner if we've reached capacity.

https://www.clarefarthing.co.uk/south-somerset-meetups/

Thank you for joining me today, ladies, and I'm looking forward to seeing you all again soon. Stay cool! 😎

Clare x

10/07/2025

🚨 It’s official! Instagram content can now show up in Google search 👀

As of today, 10th July 2025, the latest Instagram update has gone live which now allows businesses and creators to publish content utilising SEO to show in search engines such as Google! 🎉

Whilst Instagram optimisation has always been apparent, this is the biggest opportunity that smaller creators have had on the platform in a long time, as you are no longer solely relying on the Instagram algorithm to push your content to the correct audience.

🔍 As always, the focus is on sharing content that is full of value to offer to your audience.

If this change sticks and other platforms begin to follow suit, SEO in your captions matters more than ever. So when creating content, always think 'what would someone be searching in order to find your post?'

I'm extremely curious to see how this plays out! Will you be changing how you write your captions? 💬

09/07/2025

I was given free rein on a client account and boosted their reach by over 230% 👀

When a member of the Somerstock Publicity Team got in touch, they had great photos but no clear strategy, tone of voice or plan to connect with the local community via social media.

With a consistent brand image, purpose-driven content and a few creative ideas (including a sticker treasure hunt around Somerton!), we collaborated to transform their social media accounts into something that actually worked, driving traffic, engagement and more importantly, ticket sales.

The results?
✅ +232% reach
✅ +203% engagement
✅ +131% page visits
✅ +1,700% link clicks

Yes… that is a whopping 1,700% INCREASE in link clicks, just by implementing a social media strategy! 😱🤯

All from organic content, community-focused strategy and some smart, targeted ad spend, even with a limited budget!

Want to know how it all came together?
📲 Link in bio to read the full case study & don't forget to follow to learn more!

07/07/2025

Such a lovely morning at the Early Careers Networking Breakfast Event with in Weymouth!

A brilliant talk from Peter on LinkedIn marketing and how to maximise your engagement via the correct posting strategy as well as optimising your connection list!

Not to mention the incredible breakfast spread, can confirm, it tasted as good as it looked 😋

19/05/2025

I regret to inform you that you have been misled...

There's a common misconception between business owners and social media managers that we are here to make you go viral.

Whilst going viral is great for brand awareness, it's not necessary to convert viewers into customers on social media.

So what is the point of an SMM?

Well.. we're here to deliver results of a different kind.

A lot of social media managers will promise you growth, but I can actually make it happen.

Here’s how I’m different:
💰 ROI-Focused - I don’t just grow followers, I turn them into paying customers.
📊 Data-Driven - Every post, ad, and strategy is backed by analytics, not just guesswork.
🎨 Creative & Strategic - Because pretty content is useless if it doesn’t convert.

So no.

My job isn’t to make you go viral for a day.

It’s to help you build long-term success, with the right strategy, tailored to your business.