Wilcox Media

22/09/2025

How many revisions is too many?
If you’ve ever outsourced work, you’ll know the pain.

Here’s the fix: a design brief.
It’s like a project roadmap - brand details, goals, deadlines, budgets, the lot. Get it right, and suddenly those endless back-and-forth edits disappear.
Freelancers love them. Businesses need them.
Everyone saves time (and sanity).
Would you use a design brief for your next project?

01/09/2025

When you’re not aligned.

We’ve been on holiday for a few days now and it’s not quite the trip we imagined.
The island? Lovely.
The people? Very friendly.
The hotel room? Let’s just say, it’s been… eventful.

First, ants. Lots of them. After five maintenance trips, multiple complaints and an escalation to TUI, we finally got moved.
Then in our new room, water started pouring from one of the lights. Safe to say, not the upgrade we had in mind.

From a customer experience perspective, it’s been fascinating to watch. The hotel and TUI don’t seem aligned at all. And when two parts of a brand’s customer journey are out of sync, the whole experience falls apart.

Marketing can say one thing, but if the delivery doesn’t match, it’s unlikely customers will become advocates. They’ll remember the frustration far more than the brochure promises.

It’s been an unexpected reminder that alignment isn’t just an internal buzzword. It’s what keeps customers coming back, or drives them away for good.

25/08/2025

Looking for the best tools to make social media management easier?

I’ve pulled together my top picks for research, scheduling, and content creation, all in one place.

From free tools to pro plans, this carousel covers everything you need to stay organised, create standout content and keep on top of your analytics.

Which tools are you using right now?

22/08/2025

18/08/2025

A great day filming yesterday with Pro Fry Ltd. The pizza van is now up for sale, but the best part of filming was tasting the content, these pizzas were 10 out of 10.

Up early to edit and post this morning, after spending the afternoon yesterday with family and enjoying those incredible pizzas. A perfect mix of business and pleasure.

I’m now fully booked for Social Media Management, but I still offer a separate filming package. For £200, you’ll get four reels created: filmed, edited and with captions ready to post on your socials. It’s a simple way for businesses to showcase products and services, just like you see here.

13/08/2025

Where’s your business right now?
A situational analysis helps you understand your position, your competitors, and your opportunities, so every decision is backed by insight.