16/09/2026
Reach plc is cutting over 200 journalism jobs this week, along with closing three local news titles. It is the latest in a long run of cutbacks across the industry, and it is hard not to feel for the reporters and staff affected.
It is also a useful moment to think about why we are doing things differently here at The Staffordshire Signal CIC.
We are not chasing page views or trying to please shareholders. We are not measuring our success by how many stories we can churn out in a day, or how much ad inventory we can squeeze onto a page. These things clearly aren't working for companies anymore.
We are a not-for-profit, community-led platform, and that changes everything about how we operate.
When you are not answerable to a boardroom, you get to make different choices. You get to invest in original, local journalism instead of cutting corners. You get to build career pathways for young reporters instead of making them redundant. You get to focus on the story that matters to Staffordshire, not the story that gets the most clicks nationally.
It is slower. It is harder. Some weeks it would be a lot easier to chase the easy numbers. But we would rather grow steadily, on our own terms, doing right by our readers and our community, than build something fast that eventually hollows itself out.
The industry is shrinking in places. We are growing, because we are focused on the right things.
If you would like to support us in this journey, get in touch!
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