Kelly Joanne Freelance Brand & Marketing Consultant

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Kelly Joanne Freelance Brand & Marketing Consultant

Delivering brand clarity and executing marketing while positively up-skilling leaders and teams.

As a brand and marketing consultant, I specialise in developing effective marketing strategies for small businesses. Whether you need help with branding strategy, digital marketing, content marketing, social media marketing, or market research, I have the expertise to help you succeed. By leveraging the latest industry trends and tools, I can help you create a strong brand identity, connect with your target audience, and drive growth.

07/10/2025

Everywhere I look right now, I see people talking about “building systems”

Is this just the latest business buzzword? Correct me if I'm wrong here...

Are we all actually talking about systems or are we just talking about processes that make things more efficient?

Here’s how I’ve started to separate the two in my own head ~

A process cuts out time. It makes things smoother, simpler and more efficient.

Examples?

– Canva templates = process.

– Using AI = process.

– Sending automated emails = process (until the automatic sales start, then it's a system)

– Even my 1:1 strategy work = process (because it ends - I have to fill that gap again).

– Digital products = process (we're made to think they fly off the sell immediately, but until they do, they're a process of promotion).

A system is something that runs without you.

It’s repeatable, scalable, give you time freedom and can make money (potentially) while you sleep, or very easily in the day which results in financial freedom.

YouTube is a system (eventually).

A membership becomes a system once the structure is in place.

The same goes for affiliate or community-based businesses - it starts as a process, but evolves into a system.

Investments - a system - when they're going the right way 😅

What really got me thinking about this was working with a brand as from last year that had an actual repeatable and scalable system - which generates passive income.

Yes, there were processes to set it up (nothing worthwhile comes without effort),

but once running, it became an income-generating and community-building machine - fast!

And that made me pause.

It’s made me think differently about:

– How I’m building my own business as a solo entrepreneur

– How I use my skills and time to help others

– What I now say yes to

Because awareness comes before action - and that awareness has completely reshaped how I see my future.

If this topic interests you, I’m actually breaking it down in real life, for free, this Sunday at 1pm-3pm at The Pepper Pot in Derby, with my partner, Ashley.

We’re opening up the conversation about systems, sustainability and smart business models - and you’re very welcome to join us.

Come for the new knowledge, stay for a coffee ☕

Comment below, or DM me, if you'd like the ticket link 🤩

27/12/2024

What type of marketing messages inspire you most?

I ran a poll recently and found this:

67% of people value empathy and understanding.
22% want fresh insights and stats.
11% focus on credibility and expertise.
0% prioritise big, bold promises.

Here’s the lesson: to create content that connects, focus on helping your audience feel seen and supported. Use your expertise to guide them while providing fresh, valuable insights.

Great content strikes a balance between empathy, value, and credibility—because transformation doesn’t happen overnight. It takes patience, consistency, and effort.

If you’re ready to up your messaging and marketing strategy in 2025, let’s have a cuppa and a chat!

I offer tailored marketing strategy sessions to help small business owners create content that makes friends out of your customers.

What type of content speaks to you most? Let me know below!

23/12/2024

✨🎄 Merry Christmas! 🎄✨

I want to take a moment to thank everyone who has supported my small business this year—from my amazing clients, to my wonderful friends, and all the new faces I’ve had the pleasure of meeting.

Your trust, encouragement, and connection mean the world to me, and I’m so grateful for every conversation.

Here’s to a restful end of the year (we hope) and an exciting new year ahead! 💫

2025 I'm ready for ya!!!!

20/12/2024

You have to do what FEELS best for you and your business right now.

To step into a space that makes you FEEL aligned to what you love.

To shout about all the skills and talents that you have to help and serve others - not to impress or compete, but to be part of this world encouraging a greater good.

Do so with ease and peace and calm.

Find a community and a mentor that uplifts you and makes you realise your own power.

That is the purpose of my marketing development memberships - Brand Brilliance in Abundance.

That's brand brilliance for your business, and brand brilliance for you - your personal brand. All in abundance.

To find out more, comment ABUNDANCE and I'll share more details with you.

Much love, KJ x

18/12/2024

Your belief system paves the way.

Elon Musk doesn’t see colonising Mars as impossible. He views it as *easy*—and because of that belief, he attracts the right team to bring it to life.

Now imagine if you applied that mindset to your business. What if you believed that creating social media content, building systems, or even pitching yourself at networking events was *easy*?

When you shift your mindset, your actions and results follow. You’ll naturally start to attract the people, opportunities, and ideas that align with your belief.

But here’s the key: surrounding yourself with others who are already practising shifting their beliefs and mindset is a powerful way to accelerate this transformation. That’s where my **Brand Brilliance in Abundance** membership comes in.

It’s a supportive safe space where you’ll gain practical marketing advice, live training session, mindset shifts, and brand development strategies taken from my 16years of brand and marketing experience —all while connecting with like-minded business owners who are committed to growth.

Ready to start reframing your mindset and building your business with marketing ease? Find more info here >> https://buff.ly/4e2JSYp

What’s one business task you can start reframing as “easy” today? Let me know below!

16/12/2024

Growing your audience isn’t about hitting vanity metrics or chasing big numbers.

It’s about building a community of people you can genuinely serve and support.

Each follower is someone who might need your insights, your help, or your expertise.

When you prioritise service over stats, you create a lasting impact, and in return, your own growth is naturally supported.

So, let’s shift the focus: Who can you help today? How can you serve your audience better?

The more you give, the more you grow—on every level. 💡

How are you serving your audience right now? Let’s discuss in the comments! 👇

And if you feel you want to serve more, comment ADD VALUE and I'll send you a guide that will help.

13/12/2024

It's as simple as that 🖤

Share this post with someone who you're raving about to others and tag that special person in.

Much love, KJ x

09/12/2024

Which areas of your marketing do you need to improve on in 2025?

Focusing on these ^ will provide you with more certainty and purpose around every action you take.

If you want to feel like a strategic marketer in your business, rather than a busy fool, get more details on these steps in my free download - 8 steps to becoming having a strategic marketing mindset as a small business owner.

You'll find it here > https://buff.ly/48gwRs4

Much love, KJ x

06/12/2024

Results not 'showing up'?

One of the main reasons people give up on their goals is because they don't see results as quickly as they’d like.

Notice the phrase "showing up"—this implies results will magically appear, but growth doesn’t work that way.

Many people quit within the first two years of business, but if you’re truly connected to your vision, mission, and purpose, and you’re building your personal brand through self-development, you’ll stay the course.

When you’re aligned with your passion, you’ll see these early years as personal growth, not failure, and quitting won’t be an option.

And that is why I've created marketing and business development community. It's called Brand Brilliance in Abundance. And it's got a splash of mindset and manifestation lessons included, from personal experiences.

I’ve created this membership specifically for small business owners. I recognise from speaking to lots of people in the last 2 years of business that we need to be linking arms and supporting one another when we’re in the early stages of building - and what better way to build our businesses than through marketing, and our own personal growth.

In my membership you get to tap into my 16 years of marketing experience - I’ve worked across all areas, email marketing, marketing strategy, brand strategy, social media, you name it, I’ve got advice on it and can train YOU UP!

My membership is positioned at making you think strategically. We’re shifting away from a ‘busy fool’ feeling and into an empowered purposefully state.

Want to learn more? Comment ABUNDANCE and I'll send you some details of how to join my growth community.

Much love, KJ xx

27/11/2024

Wow, does this tip work wonders. It just hits differently ya know.

Keep going. Head up, shoulders back, we're all feeling wobbly from one day to the next. Keep that vision in sight, and go after it!!!!!

And if you ever need to talk, get in touch x

Address

Swadlincote
DE11

Website

https://linktr.ee/kjbrandandmarketing, https://kjbrandandmarketing.co.uk/

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