23/06/2025
🎥 Want to get more from your videos — without doing more?
I love Louise Brogan’s PREP framework because it breaks video content creation into four simple, doable steps:
✅ Plan
✅ Record
✅ Edit
✅ Publish
It’s not just about posting once and hoping for the best.
The real value is in Repurposing.
As Louise says:
“The gold mine in video is actually in the transcript.”
That one video you recorded.
It could become:
✨ A carousel post
✨ A short blog
✨ Multiple social clips (vertical & landscape)
✨ Part of a newsletter
✨ Quote-based posts
When it comes to the editing, it doesn’t need to be overwhelming either.
Here are some brilliant tools to try:
🎬 Descript – edit by cutting the transcript, perfect for beginners
🎞️ CapCut – great for mobile, reels-style content
🎥 iMovie – a free, intuitive option on Mac/iPhone
⚙️ Clipchamp – browser-based, owned by Microsoft
🛠️ Canva Pro – surprisingly good for short-form video with text overlays
💡 With the right tools, your video can go much further, with far less effort.
📩 Want help turning your video or other content into a steady stream of posts, plus be scheduled on the platforms that matter most to your business and ideal clients?
Then reach out and send me a message.
Credit: Louise Brogan | www.louisebrogan.com