01/09/2026
This is where we’ve got to as graphic designers.
A font that, not that long ago, was a 'no no' in design, now looks class, clear and considered. At the top of its typographic game.
Why?
Because it’s surrounded by an internet drowning in AI-generated posters.
I genuinely haven't seen one that makes me want to stop and look.
Why?
No hierarchy.
No visual rhythm.
No editing.
No real idea.
No design process.
Just an average AI-generated mishmash of monster-truck flyers, pizza-delivery menus and whatever else was scraped into the prompt.
And that’s the bit that worries me.
AI can make something look like a poster in seconds. But a poster isn’t just an arrangement of words, colours and images.
The thinking IS the design.
So before you hit that AI button, ask yourself: What am I actually trying to communicate? Who am I communicating it to? And have I made a design decision, or have I just accepted the first thing the machine gave me?
At this point, Word and Comic Sans might genuinely be the boldest design choice on the internet.
Stand out from the AI nightmare.
