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24/12/2025

𝗛𝗲𝗿𝗲’𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗻𝗼 𝗼𝗻𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗮𝗱𝗺𝗶𝘁: 𝘔𝘰𝘴𝘵 𝘭𝘦𝘢𝘥𝘴 𝘥𝘰𝘯’𝘵 𝘣𝘦𝘩𝘢𝘷𝘦 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘧𝘶𝘯𝘯𝘦𝘭𝘴 𝘦𝘹𝘱𝘦𝘤𝘵 𝘵𝘩𝘦𝘮 𝘵𝘰.

They click, they scroll, they pause... and then they 𝘷𝘢𝘯𝘪𝘴𝘩. 🕊

In the next few minutes, I’ll show you why this drop-off is *normal human behaviour*... and how high-performing marketers are quietly building systems to re-engage these lost leads ~ *without needing to fix a single page in their funnel*.

And if you want the shortcut we use to set this up in 𝘂𝗻𝗱𝗲𝗿 𝟲𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀, just comment **PC** and I’ll send it over.

𝗬𝗼𝘂’𝘃𝗲 𝗗𝗼𝗻𝗲 𝘁𝗵𝗲 𝗛𝗮𝗿𝗱 𝗪𝗼𝗿𝗸... 𝗟𝗲𝘁’𝘀 𝗠𝗮𝗸𝗲 𝗦𝘂𝗿𝗲 𝗣𝗲𝗼𝗽𝗹𝗲 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗦𝗲𝗲 𝗜𝘁You’ve put in the time.Built your VSL.Launched your a...
23/12/2025

𝗬𝗼𝘂’𝘃𝗲 𝗗𝗼𝗻𝗲 𝘁𝗵𝗲 𝗛𝗮𝗿𝗱 𝗪𝗼𝗿𝗸... 𝗟𝗲𝘁’𝘀 𝗠𝗮𝗸𝗲 𝗦𝘂𝗿𝗲 𝗣𝗲𝗼𝗽𝗹𝗲 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗦𝗲𝗲 𝗜𝘁

You’ve put in the time.
Built your VSL.
Launched your ads.
You know your offer helps people.

But here’s the frustrating part:
Most of your traffic never even sees your message.

They clicked... because something resonated.
Something in your ad spoke to a real problem they wanted solved.
But then… they bounced.

Not because your funnel failed.
But because they forgot why they clicked in the first place.

That’s what Power Content is built to fix.

It’s not just a video strategy.
It’s a way to bring people back into that original moment of curiosity and relevance .... so you don’t lose them to distraction.

Here’s what happens:

When someone watches just 25% of your Power Content video, Facebook recognises them as engaged.

That’s your signal.

It means they’ve reconnected with the problem you solve.

Now you can retarget them... with laser-specific messaging that speaks to exactly what they’re dealing with in your niche.

No big budgets.

Just £3–£5/day campaigns focused on belief-shifting, trust-building, and call booking.

That’s how you move from 2X to 5X+ ROAS .... not by changing your funnel, but by creating momentum around it.

It’s about giving your leads a second chance to say yes .... on their timeline.

And it’s about letting your funnel do what it was built to do: convert the right people who are finally ready.

If you’re ready to put this system in place, comment PC and I’ll send you the full guide.

You’ve already done the hard part.

Let’s make sure more people remember why they clicked... and follow through.

22/12/2025

𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗩𝗦𝗟 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘁𝗵𝗮𝘁 𝗼𝗻𝗹𝘆 𝘀𝗵𝗼𝘄𝘀 𝘂𝗽 𝗼𝗻𝗰𝗲 𝘁𝗵𝗲 𝗳𝘂𝗻𝗻𝗲𝗹 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝘂𝗶𝗹𝘁 𝗮𝗻𝗱 𝗿𝘂𝗻𝗻𝗶𝗻𝗴.

That is why most advice feels irrelevant once ads are live.

Spend the next 4 minutes with me and I will show you the exact ad campaign we use to solve this from the outside of the funnel, recapturing traffic that would otherwise be lost forever.

This plugs into your existing VSL and works with your current ad spend.

If you want the cheat sheet for setting this up in under an hour, comment PC and I will send it to you.

𝗧𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 𝗡𝘂𝗺𝗯𝗲𝗿 𝗧𝗵𝗮𝘁 𝗤𝘂𝗶𝗲𝘁𝗹𝘆 𝗞𝗶𝗹𝗹𝘀 𝗬𝗼𝘂𝗿 𝗥𝗢𝗔𝗦𝙇𝙚𝙩’𝙨 𝙧𝙪𝙣 𝙩𝙝𝙚 𝙢𝙖𝙩𝙝𝙨.You spend thousands to drive traffic to your VSL funne...
21/12/2025

𝗧𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 𝗡𝘂𝗺𝗯𝗲𝗿 𝗧𝗵𝗮𝘁 𝗤𝘂𝗶𝗲𝘁𝗹𝘆 𝗞𝗶𝗹𝗹𝘀 𝗬𝗼𝘂𝗿 𝗥𝗢𝗔𝗦

𝙇𝙚𝙩’𝙨 𝙧𝙪𝙣 𝙩𝙝𝙚 𝙢𝙖𝙩𝙝𝙨.

You spend thousands to drive traffic to your VSL funnel.

And industry-wide, the average opt-in rate sits around 20%.

That means 80% of your ad budget is going toward people who never even watch your video.

Not because your funnel’s broken. But because most funnels are built for the 20% who behave predictably…

Not the 80% who don’t. And when business owners notice the drop-off? They usually dive into page optimisations.

𝘏𝘦𝘢𝘥𝘭𝘪𝘯𝘦 𝘴𝘱𝘭𝘪𝘵 𝘵𝘦𝘴𝘵𝘴.
𝘔𝘪𝘤𝘳𝘰 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘵𝘰 𝘭𝘢𝘺𝘰𝘶𝘵.
𝘕𝘦𝘸 𝘭𝘦𝘢𝘥 𝘮𝘢𝘨𝘯𝘦𝘵 𝘴𝘸𝘢𝘱𝘴.

But here’s the truth: even the best opt-in pages rarely get past 30–35%.

So you're still leaking hundreds of leads per thousand clicks... paid clicks.

At some point, the funnel isn’t the problem.

The logic is.

Because if 800 people came to your offer and left, the real question isn’t:

“How do I get more traffic?”

It’s: “𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗜’𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗽𝗮𝗶𝗱 𝗳𝗼𝗿?”

That’s the shift high-performing advertisers are making right now.

They’re not throwing more money at cold ads.

They’re not chasing marginal gains on a landing page.

They’re building smart systems that re-engage the 80% without pressure... using content that clarifies, not sells.

And when those leads feel safe to re-enter the conversation?

Everything changes.

The ROAS doesn’t jump because the funnel improved.

It jumps because the pathway back into the funnel got smarter.

If you want to see the simple retargeting system we use to do this....

Without rebuilding anything....

Just comment “PC” below and I’ll send you our simple campaign guide in messenger (no email required) so that you can have this all set up in less than 60 minutes ⏲!!

20/12/2025

𝗠𝗼𝘀𝘁 𝗩𝗦𝗟 𝗳𝘂𝗻𝗻𝗲𝗹𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗰𝗹𝗶𝗰𝗸.

Traffic lands, watches part of the video, then quietly leaves.

Spend 4 minutes with me and I will show you the specific ad campaign we use to re engage that traffic and turn missed attention into booked calls, using assets you already have.

No rebuild. No budget increase. Just better use of what is already working.

Comment 𝗣𝗖 if you want my step by step cheat sheet for setting this up quickly.

**𝗠𝗼𝘀𝘁 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗟𝗲𝗮𝗱𝘀 𝗡𝗲𝘃𝗲𝗿 𝗪𝗮𝘁𝗰𝗵 𝗬𝗼𝘂𝗿 𝗩𝗦𝗟 ~ 𝗛𝗲𝗿𝗲’𝘀 𝗪𝗵𝘆 𝗧𝗵𝗮𝘁’𝘀 𝗡𝗼𝗿𝗺𝗮𝗹**Most leads don’t behave the way funnels expect the...
19/12/2025

**𝗠𝗼𝘀𝘁 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗟𝗲𝗮𝗱𝘀 𝗡𝗲𝘃𝗲𝗿 𝗪𝗮𝘁𝗰𝗵 𝗬𝗼𝘂𝗿 𝗩𝗦𝗟 ~ 𝗛𝗲𝗿𝗲’𝘀 𝗪𝗵𝘆 𝗧𝗵𝗮𝘁’𝘀 𝗡𝗼𝗿𝗺𝗮𝗹**

Most leads don’t behave the way funnels expect them to.

They click an ad.
They skim a page.
They pause for a second.
Then life interrupts ~ and they’re gone.

Not because they weren’t interested.
Not because your offer was wrong.
But because **human decision-making isn’t linear**.

Yet most funnels are built as if it is.

The assumption is simple:
“If someone clicks, they’ll watch.”
But the data tells a different story.

On average, only around 20% of people who click through to a VSL will ever opt in to watch it.

That means the majority didn’t reject you.
They just didn’t decide *𝘺𝘦𝘵*.

Still, most businesses respond by trying to “fix” the funnel.
Sharper headlines.
Cleaner design.
A different lead magnet.

As if better words will override human hesitation.

But humans don’t move in straight lines.
They revisit ideas.
They need repetition.
They need to feel safe before they commit.

And traditional funnels aren’t built for that kind of behavior.

This is why we use what we call a **Power Content Campaign**.

Not to push harder.
Not to force the opt-in.
But to stay present *after* the first moment of interest.

Instead of treating non–opt-ins as lost traffic, we treat them as unfinished decisions.
People who noticed you ~ but weren’t ready to raise their hand inside a funnel.

When you continue the conversation without pressure, something changes.
Trust builds quietly.
Familiarity grows.
And when the timing is right, people come back ~ on their own terms.

That’s not funnel hacking.

That’s respecting how humans actually decide.

If this way of thinking resonates, comment **PC** and I’ll send over the full campaign guide.

It shows how to turn cold traffic into warm conversations ~ 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘧𝘪𝘨𝘩𝘵𝘪𝘯𝘨 𝘩𝘶𝘮𝘢𝘯 𝘯𝘢𝘵𝘶𝘳𝘦.

18/12/2025

Why do we reckon that personal conversations with your leads are the "fastest path to cash...."

It's one of our mentor's catch phrases .... We watched it happen over and over.... and we've watched people not get as good results and struggle when they automate conversations from their ads and funnels.....

Aren't you paying for leads so you can talk to people about your service so they know they can know to buy it from you if it's aligned?

18/12/2025

𝗔𝗿𝗼𝘂𝗻𝗱 𝟴𝟬 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗰𝗹𝗶𝗰𝗸 𝗩𝗦𝗟 𝗮𝗱𝘀 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗲𝘃𝗲𝗿 𝗯𝗼𝗼𝗸𝗶𝗻𝗴 𝗮 𝗰𝗮𝗹𝗹.

Serious funnel owners know this is where the real opportunity lives.

Spend the next 4 minutes with me and I will walk you through the ad campaign we use to bring that lost traffic back into the system and convert it into warm leads who already understand your offer.

This works with your 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘝𝘚𝘓 and your 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘣𝘶𝘥𝘨𝘦𝘵.

If you want the exact setup, comment PC and I will send you the cheatsheet.

**𝗬𝗼𝘂 𝗕𝘂𝗶𝗹𝘁 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹. 𝗬𝗼𝘂 𝗣𝗮𝗶𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰. 𝗡𝗼𝘄 𝗟𝗲𝘁’𝘀 𝗠𝗮𝗸𝗲 𝗦𝘂𝗿𝗲 𝗧𝗵𝗲𝘆 𝗦𝗲𝗲 𝗜𝘁.**You’ve already done the hard work.Yo...
17/12/2025

**𝗬𝗼𝘂 𝗕𝘂𝗶𝗹𝘁 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹. 𝗬𝗼𝘂 𝗣𝗮𝗶𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰. 𝗡𝗼𝘄 𝗟𝗲𝘁’𝘀 𝗠𝗮𝗸𝗲 𝗦𝘂𝗿𝗲 𝗧𝗵𝗲𝘆 𝗦𝗲𝗲 𝗜𝘁.**

You’ve already done the hard work.

You’ve crafted a VSL.
You’ve written the ads.
You’ve built the funnel.
You’re spending real money bringing the right people in.

But here’s the reality:
Most of them don’t make it past the first page.

They were interested.
They clicked.
They cost you money.

But they didn’t opt in.
Didn’t watch the VSL.
Didn’t see what you *know* could help them.

That’s not just a wasted click.
That’s a missed chance to solve a real problem for someone who needed your help.

What if that didn’t have to happen anymore?

What if you could gently bring those people back—without pushing, without retargeting pressure, without changing your funnel?

That’s what the Power Content Campaign is designed to do.

It gives your funnel a second chance.
It gives your leads a softer path back to your message.
And it gives *you* the ROAS you know is possible when your best work actually gets seen.

We’ve seen this method bring cold leads back to life.
Not by changing what’s already working…
But by extending the conversation.

If you’re ready for your funnel to work the way it *should*—by giving more of your ideal clients a chance to actually hear you—comment **PC** and I’ll send you the exact campaign we use.

Because visibility isn’t about shouting louder.
It’s about staying visible when it matters most.

16/12/2025

The Silent 120

Most VSL funnels don’t fail because the offer is wrong.

They fail quietly.

Here’s the math most people avoid looking at:

1,000 people click a cold ad.

You spend about $3,000.

Only ~200 make it to the VSL application.

And then .... this is the part that hurts ...... around 60% never press play. 😲

That’s 120 people who were interested enough to get there…
but didn’t commit in that moment.

Those aren’t bad leads.

They’re paused leads.

If your funnel doesn’t have a way to re-engage pre-play drop-off,
2X ROAS is usually the ceiling.

16/12/2025

𝗜𝗳 𝘆𝗼𝘂𝗿 𝗩𝗦𝗟 𝗳𝘂𝗻𝗻𝗲𝗹 𝗳𝗲𝗲𝗹𝘀 𝗰𝗮𝗽𝗽𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗼𝗻 𝗮𝗱𝘀 𝗶𝘀 𝗼𝗳𝗳 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂 ✨

Spend the next 4 minutes with me and I will show you the exact ad campaign we use to unlock growth inside an already running VSL funnel.

This campaign recaptures traffic you are already paying for and turns those clicks into a steady flow of warm booked calls, without rebuilding your funnel or increasing spend.

If you want my cheat sheet that shows how to set this up in under 60 minutes, comment PC and I will send it over.

15/12/2025

Before You “Fix” Your VSL Funnel ~ Watch What Humans Actually Do Instead

Most marketers assume a funnel fails because the sales video isn’t persuasive enough.

So what do they do?

They rewrite their VSL, tweak their copy, or worse ~ buy another guru’s template ✍.

But here’s what human behavior tells us:

People rarely respond linearly.

They click, they scroll, they peek, they bounce.

They intend to watch your VSL, but something interrupts them.

They’re interested ~ but they’re not ready.

So they drop off.

Then what?

Nothing.

Because traditional funnels aren’t built to meet human behavior where it actually happens ~ between hesitation and decision.

And this is where you’re losing money.

Not because your offer isn’t good.

Not because your VSL sucks.

But because you're relying on a perfect behavior sequence from a very imperfect human.

The solution isn’t to fix your VSL.

It’s to intercept that human behavior after it’s done what humans do (.... which tends to be things like hesitate, .... bounce, .... forget ..... get distracted by something their friends sent on the online group...) ~ and instead JUST 𝗿𝗲-𝗲𝗻𝗴𝗮𝗴𝗲 𝘁𝗵𝗲𝗺 with something more natural.

That’s what our Fast Funnel campaign does.

It doesn’t replace your VSL.

It doesn’t rewire your funnel.

It simply accounts for how real people behave when faced with an immediate decision.

It works because it's human-first.

It invites people back into a conversation with you instead of punishing them for not following "the script".... (Which if you think about it ... doesn't make sense 🤔 these days anyway ...)

Want the ad shortcut we use to build these campaigns in under 20 minutes?

𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "𝟮𝟬" 𝘢𝘯𝘥 𝘐’𝘭𝘭 𝘴𝘦𝘯𝘥 𝘪𝘵 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘔𝘦𝘴𝘴𝘦𝘯𝘨𝘦𝘳— it's 🆓 and then you can keep your funnel intact.

Instead

You just make it more human. 🖖

☺

Here - have some sea sand and sunset 😎

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