Kollab

Kollab Social media management agency helping brands create strategy-driven content that converts

18/12/2025

Only the best for our clients 💅

16/12/2025

Here's how to spot a red flag social media agency 👀

08/12/2025

Which one of these are you guilty of? 👀

18/11/2025

"I don't have time to create content."

Look, running a business is mental. I know finding time to film content feels impossible.

But here's something that will change the game 👉 habit stacking.

Film content WHILE you're doing something else you already do every day.

Examples:
→ Making your morning coffee? Film it and talk about your business mindset
→ Packing orders? Show the process and explain what makes your product special
→ Walking to a meeting? Record a voice note about what you're working on (then add it to B-roll content)
→ Prepping for a client call? Film a quick tip related to your industry

You're already doing these things. Just hit record.

The best content isn't over-produced studio setups.

It's the real, in-the-moment stuff that shows what you actually do.

Stop thinking: "I need to set aside 3 hours to batch content"
Start thinking: "What am I already doing today that I can film in 30 seconds?"

Habit stacking = zero extra time + endless content ideas.

You don't need more hours in the day. You just need to use the ones you already have differently.

What's one thing you do daily that you could film? Drop it below 👇

11/11/2025

Are you missing this one trick to get more views on your content? đŸ€”

SEO goes further than Google Search - it's now crucial for social media too.

Instagram, TikTok, and even LinkedIn have search functions. And if you're not optimising for them, you're invisible.

Here's what you need to be doing

→ On-screen text with searchable keywords (not just pretty quotes)
→ Subtitles on every video (accessibility + SEO win)
→ Captions with relevant terms your audience is actually searching for

Think about it - when someone searches for your product on Instagram, do your posts show up?

If not, you're missing out on people actively looking for what you sell.

We've seen clients' reach explode just by
→ Adding keyword-rich on-screen text
→ Writing captions that include search terms
→ Using subtitles so the algorithm can "read" what's being said

Social media isn't just about hashtags anymore.

It's about being discoverable when people are searching for solutions.

Are you optimising for search or just hoping the algorithm picks you?

06/11/2025

The devil works hard, but not as hard as we do strategising our clients' content so it sells out their products 😈

While most people are throwing random posts at the wall, hoping something sticks...

We're deep-diving into audience pain points, analysing what makes them buy, crafting content that speaks directly to their struggles, and creating scroll-stopping videos that convert.

Recent highlights:
→ Client product sold out in 4 days after we rebuilt their strategy
→ Another client went from 300 views to 15M views and sold out their entire range
→ Baby product client expanded to 10 countries after we cracked their messaging

This isn't luck. This is strategy.

This is understanding that your audience doesn't care about your product features; they care about whether you understand their problem and can solve it.

So yeah, the devil works hard. But we work harder.

And our clients' bank accounts show it 💰

04/11/2025

You didn't set your business up to become a full-time content creator.

You started your business to sell your product. To solve a problem. To build something meaningful.

Not to spend 15 hours a week figuring out trending audio, caption formulas, and posting schedules.

But somehow that's where you ended up. Stuck being a part-time business owner and a part-time social media manager.

Your competitors aren't out-posting you. They're out-strategising you.

While you're burning out trying to do everything yourself, they've delegated it to specialists who actually know what they're doing.

So they're running their business. Growing. Scaling. Winning. While you're editing videos at 11pm and wondering why your content isn't converting.

You don't need to become a content creator. You need to hire people who already are.

Your time is worth more than social media tasks. Act like it.

Drop a đŸ™‹â€â™€ïž if you're ready to stop being a part-time content creator and get back to actually running your business.

02/11/2025

13-year-old me who was making YouTube videos and running Twitter pages could only dream that this was her reality đŸ„č

This is a message I received after a consulting session.Not gonna lie, it made my entire week.Here's what most people do...
30/10/2025

This is a message I received after a consulting session.
Not gonna lie, it made my entire week.

Here's what most people don't realise about social media consulting 👇

It's not just about strategy and algorithms.

It's about understanding that behind every business is a person with real fears about putting themselves out there.

Kate came to us quite scared of social media. Not because she didn't get it, but because it felt vulnerable.

My job wasn't to overwhelm her with tactics or push daily posting.

It was to give her confidence to show up as herself while providing the strategy to make it work.

It's about
→ Meeting people where they are
→ Space to move at their own pace
→ The nudge they need without the pressure they don't

If social media feels scary or overwhelming, you're not alone. But the right support transforms fear into confidence.

What's holding you back from showing up on social media?

I run a social media agency, and I hadn't posted in over 2 months.My business coach called me out on it recently."Where ...
28/10/2025

I run a social media agency, and I hadn't posted in over 2 months.

My business coach called me out on it recently.

"Where does most of your business come from?"

"Social media."

"When did you last post?"

"...2 months ago."

Awkward silence. 😅

His advice? "Post more on social media."

Groundbreaking stuff, right?

Except I literally tell business owners this exact thing every single day.
So why wasn't I doing it myself?

Because sometimes you need someone outside your own head to state the blindingly obvious.

We all know what we should be doing. The information is there. But it stays dormant until someone kicks us up the bum to actually do it.

Even experts need accountability.

Even social media strategists neglect their own content.

Knowing what to do and actually doing it are completely different things.

If you've been putting off something you KNOW you should be doing for your business - consider this your wake-up call.

23/10/2025

Its the KOLLAB effect 😉

Likes and followers don’t mean what they used to
Remember the days when 10k followers was a sign that you’d made it, and...
22/10/2025

Likes and followers don’t mean what they used to


Remember the days when 10k followers was a sign that you’d made it, and we were obsessively counting every like? Yeah, that’s over


Yet I still see so many businesses in 2025 measuring success on

- How many followers they have
- How many likes they get per post

Well, those are the wrong metrics (even the head of Instagram said so 😬)

The 2 metrics that you actually need to be focusing on are

✅ Saves

✅ Shares

Here's why 👇

Saves = Your content is valuable enough to revisit. You stay top of mind. You become memorable.

Shares = Your content is valuable enough to pass on. You’ve entertained, educated or inspired. You’re getting REAL engagement, not a mindless double-tap that’s forgotten about in 30 seconds.

If you carry on optimising for vanity metrics, then you’re going to get left behind


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