Lucie O'Shea

18/10/2022

24/09/2022

Not a lot going on at the moment...👀

Shop Lucie O'Shea | Wall Prints by LibraDigitalPrints located in Abergavenny, Wales. Top shop for gifts. A buyer bought a gift from this shop and gave it a 5-star review!

21/09/2022

Add a little bit of pumpkin spice to your social content next month by saving these dates to your social media calendars. 🍂

It is finally the season of hot drinks and cosy sweaters! Here is your breakdown of the need-to-know awareness days happening in October! Read our blog for key awareness days that all content creators and marketers need to add to their calendars.

21/04/2022

𝐓𝐡𝐞 𝐀𝐩𝐩𝐥𝐞 𝐖𝐚𝐬𝐧'𝐭 𝐓𝐞𝐬𝐭𝐞𝐝 𝐅𝐨𝐫 𝐂𝐲𝐚𝐧𝐢𝐝𝐞

"Artificial intelligence and algorithms on social media have a lasting impact on health, wellbeing, and can lead to bias and misinterpretation of society. It can shape capitalism and allow it to develop and thrive in a dominating digital age.

In 'Computing Machinery and Intelligence' (1950), Alan Turning stated that 'we should have to expect the machines to take control'. Today these machines are laptops and mobile phones. Social media apps use algorithms that are not always representative of societal norms.

This project aims to raise awareness of how tech companies exploit social media users through their algorithms, thrive off human insecurities and use Western lifestyle ideologies and how this manifests in a new era of digital consumerism."

- Photos I have produced for my Major Final Project at !

07/04/2022

23/02/2022

14/02/2022

Happy Valentines and Galentines Day everyone!

Looking for some unconventional Galentines Day date ideas for you and your friends?

✨ Have a bonfire and cook dinner on it 🔥
✨ Go wine or gin tasting 🍷
✨ Private cinema viewing 🍿
✨ Host a karaoke night 🎤
✨ Have an at-home art session 🎨

11/02/2022

Every year new software and applications are released to help with Search Engine Optimisation, or SEO. This comes as a great benefit to everyone who needs it and can significantly reduce the amount of time you spend researching SEO!

Here are 12 SEO tools that you need this year:

✨ Exploring Topics - helps create SEO content for social media

✨ MobileMoxie SERPeractor - checks mobile rankings by address not by city so you can check where you’re placed in specific addresses.

✨ Bulk Google Rank Checker - checks how well your website performs in search results.

✨ Can I Rank? - Shows where you are missing optimisation and ways to improve (bonus, tells you which links are better for higher rankings!)

✨ Site Checker - Checks google results daily and creates to-do lists to improve ranking or backlinks.

✨ SearchResponse.io - Checks what questions people are asking about your brand.

✨ Zyppy.com - Helps you measure organic clicks and monitors traffic against machine learning engines.

✨ Reddico - Explores data and gives actionable insight. Provides competitor research and extra search compatibilities.

✨ KeywordInsights.io - Helps find relevant keywords.

✨ Content Brief Generator - Uses large scale search engine data to highlight relevant insights that matter.

✨ Thruuu - Allows you to find content gaps and how to fill them. Gives you a comprehensive analysis of competitor rankings.

✨ Contenteum - Creates SEO brief that are ready to go. Also generates keywords and topics that are relevant to your brand.

10/02/2022

I'm so glad to announce that I'm now running my university course's Instagram account! Give us a follow on IG to stay up to date 🌟

07/02/2022

Tomorrow is Safer Internet Day! For most of us, staying safe online is paramount, but more times than not it can feel overwhelming.

That’s why I’m sharing tips and tricks on how to stay safe on social media!

✨ Different social media apps have different privacy controls. Head over to your settings and have a look and read at which privacy features would benefit you or put you at a disadvantage!

✨ If you are a parent or guardian it can sometimes feel daunting letting your children go on social media. It might be worth sitting down and running through some of the risks of social media. Don’t scare them off the internet though! Also tell them about the great advantages that social media allows us. You can find resources on how to navigate this conversation on the NSPCC website.

✨ Jumping off the back of the previous point, always allow your friends and family to talk you about any issues or difficulties they are having on social media. If they are being cyberbullied or harassed online it might be difficult for them to see an end to the cycle. Allowing your friends and family to feel safe offline can help them feel safer online.

✨ Don’t forget, sometimes turning off social media can help with your mental health and wellbeing. So put your phone down and go for a walk!

04/02/2022

Since the pandemic marketers have found themselves utilising the online presence of influencers a lot more. And with an industry that reached $13 billion last year in 2021, who can blame them?

That’s why I’m sharing the top 5 influencer marketing trends for 2022

✨ A lot of influencers work across a selection of platforms, we’re going to see a surge of people following their favourite creators across a variety of their chosen platforms.

✨ A larger emphasis on video and audio posts on social media rather than photo and text.

✨ Diversity and representation will become more inclusive this year (finally!) Consumers and influencers are constantly checking if promoted or branded content is inclusive and shape their opinions on said brands based on this matter.

✨ Smaller content creators and influencers with less than 25,000 followers on their profiles have the highest engagement rates. It’s projected that more businesses will focus on nano and micro-influencers in 2022.

✨ Employee Advocacy Programms are looking to be a great success with consumers. In the same way that user generated content helps drive sales, employer driven content can build authenticity of what goes on behind the scenes of their favourite brands.

31/01/2022

Happy National Hot Chocolate Day! ☕️🫖

I am obsessed with hot chocolate, it is my go to hot drink and its perfect for…every month (especially the colder ones ❄️)

Where have you had the best hot chocolate? 👇

24/01/2022

Last week we celebrate Betty White’s birthday, here is one of her quotes that shows solidarity to LGBTQ+ community.

“I just want to say to all the judgemental people out there: if two people in love want to get married, let ‘em get married.”

21/01/2022

Now that my first semester is over as a 3rd-year student I can finally share some of the work I have been creating - this is still a work in progress and very much a starting point for my major project as a final year art student!

“I’ll Ask My Friend” is a series of Artificial Intelligence (AI) images and sounds that respond to stereotyped ideologies of class in the UK.

Comment below which image you think belongs to which social class!

17/01/2022

Happy Birthday to Betty White 1922 - 2021 🧡

Betty White had a huge impact on TV during her career but was also an ally to the LGBTQ+ community and has defended people of colour since before the 1950s!

On what would have been her 100th Birthday, we celebrate not only her iconic roles in television and film but also everything she has done in support of minority groups across the world 🧡

14/01/2022

In September, I had the pleasure of working with Betsy and Floss to help create Instagram Stories for their online business! 😍

Swipe to check out the two different themes I made using Canva!

You can check out the gorgeous handbags and accessories that sell over on their Instagram page by following this link 👉🏻 bit.ly/BetsyFloss!

10/01/2022

Welcome, 2022 🎉

This year I am setting myself 4 goals to complete before 2023. I believe it’s important to set goals that are attainable (so you can reach them, and hopefully smash them!) and aspirational (so you can still feel motivated to smash them!)

Check out the mood board I’ve made to help me visualise and manifest my success this year! 🧡