14/08/2021
🐻Do you know your Marketing ROI?
Whether it’s PPC, Social Media or SEO campaigns your running, you should fully understand the worth of your spend…
Therefore having your tracking setup in place is essential, simple as that! 🦆
What do I mean by tracking, you might be asking. If so, Google Analytics is a great place to start. It’s a free website tracking tool that is added as a simple line of code to your website which enables you, anyone in your business or a marketing agency to understand your website traffic & how they interact with your website.
So where does ROI come into it?
Well once you understand your traffic, how consumers use your website, then the next step is to understand how each marketing channel performs:
✔️ Traffic
✔️ Engagement Rates
✔️ Goal Views & Completions
✔️ Revenue or Leads Generated
✔️ Profit minus Advertising / Management Fees
So there you have it, a quick insight into how important tracking is for your marketing activity…
Want to know more? Email Jene: [email protected] 🐻🦆