03/10/2025
For way too long, I was caught in the loop of overthinking every post…
💭 Is this going to perform well?
💭 Should I jump on that trend?
💭 What if no one likes this?
💭 Should I delete it?
It made showing up feel like a chore😮💨
I was constantly second-guessing myself, chasing numbers that honestly didn’t mean anything😕
Don’t get me wrong, it took time to let go of that pressure.
But eventually, I realised:
Getting likes & views is nice.
But connection is SO👏🏼 MUCH👏🏼 BETTER👏🏼
I don’t have a massive following.
The content I feel proudest of isn’t the ones that got thousands of views.
➡️ The truth is, most of the best business wins I’ve had have come from the quiet posts.
The ones that built trust, sparked conversation, and led to dream clients in the DMs✨
So in case you needed reminding, you don’t need to try and reach EVERYONE with your content.
You just need to reach the RIGHT people🫶🏼
👇🏼 I’d love to know, what’s something you’ve had to unlearn about showing up on social media? Let’s chat in the comments💬💖
[social media management, social media strategy, social media manager, small business marketing]
