19/08/2026
Want to get as much as possible from a single day of shooting?
I’m a massive advocate of squeezing everything I can out of a shoot day for my clients.
Here’s a behind-the-scenes look at a recent shoot with — and a few things I do to make sure one day of filming can create content for multiple platforms, formats and uses.
How to maximise ONE DAY of shooting:
1. Shoot wide – give yourself room to crop for vertical.
2. Use multiple angles – more variety means more options for different edits and platforms.
3. Shoot vertical too – if you know you’ll need Reels or BTS, capture some natively vertical.
4. Vary your interview locations – one shoot can produce several visually distinct pieces of content.
5. Make answers self-contained – encourage interviewees to include context in their answer. “Working with X has…” rather than “Yeah, it was great.”
6. Get the short answer – after a detailed response, ask for a 1–2 sentence version for social.
7. Capture evergreen content – while you’ve got someone in the chair, ask a couple of questions that aren’t tied to that particular event, campaign or day.
8. Shoot B-roll – use it to layer over interviews, bridge edits and create standalone social content.
9. Keep the camera rolling – those extra few seconds before and after the “take” often capture the most natural moments.
10. Be organised – plan the day, but leave room for B-roll, BTS and unexpected opportunities.
11. Go off script – get what you need first, then experiment. The unplanned stuff can sometimes become your best social content.
One shoot doesn’t have to mean one video.
Plan it properly and a single day can give you a bank of content to use across multiple platforms for weeks, months or even years!