Jem Consulting

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Jem Consulting

Marketing Consultant. Empowering small biz owners to attract, nurture & retain their ideal client.

01/10/2025

Are you still confused about the true impact of social media on your business growth?

Here are some key learnings from my webinar about understanding social media ROI ➡️

29/09/2025

I’ll admit it. The hardest part of social media? 👇🏼

Proving its business impact.

I can track impressions, reach, mentions, clicks, DMs, website traffic from organic social. All the usual suspects.

But the stuff that actually impacts business growth?
➡️ Perception (what people think about you)
➡️ Influence (whether they take action offline or somewhere else online)
➡️ Memorability (if you stick in their mind)

Add in the multi-touch reality (they saw your post, then your ad, then Googled you, then asked a friend) and the time lag (they see your content today but buy three months later)...

And that’s exactly why traditional analytics only tell part of the story.

Someone buys from you, and we call it a “conversion.” But we rarely know which moment, which post, which micro-interaction actually tipped the scales.

The metrics do matter.
However, they’re just the starting point.

What we really need to understand is the non-linear buyer journey - the nuances, the signals, the micro-moments that shape buyer perception and preference.

I’ll be diving deeper into this topic in my webinar TOMORROW at 12 noon: “Understanding Social Media ROI”

Fancy joining me? Link in bio to register.

24/09/2025

Lovely evening out last night for My Marketing Circle. My group coaching program for female entrepreneurs. Every quarter, I organise a social in my local pub so we can all relax and get to know each other.

We had a very special guest - Penny the sausage dog! Thank you for bringing her.

First time I’ve ever ordered a ginger and lemon tea at a pub night out but, you know, I’m embracing old age 😂

17/09/2025

Struggling to understand social media ROI? Swipe to find out my approach ➡️

06/09/2025

Do you want to know why I love marketing so much?

It’s actually down to an age old reason - the power of connection.

I stopped scrolling the other day when I saw a clothing designer sharing why she’d turned down a major retailer.

They wanted her sustainable designs, but made overseas in fast-fashion factories.

She chose to stay local, pay fair wages, and keep her environmental promise - even though it meant smaller profits.

I bought from her collection that same day.

Not because of perfect product shots or clever sales copy. Because she stood for something real and let me be part of that mission.

That’s what marketing really is - human connection at scale.

➡️ Nike connects with your dreams
➡️ Apple connects with your creativity
➡️ Innocent Drinks talks to you like your best friend

None of them just sold products - they made people feel something.

Strip away all the strategy and data, and marketing is still what it’s always been…..

one person reaching out to another and saying “I get you.”

03/09/2025

I encounter so many businesses who leave their Q4 marketing plans to the last minute (no judgement from me, I promise!).

Here’s what you should be doing RIGHT NOW to prep for the Q4 craziness. Swipe to read ➡️

06/06/2024

One aspect of my job I find incredibly rewarding are my 1:1 sessions.

Currently, I'm providing 1:1 mentoring and coaching to Goldsmith's University enterprise program for small businesses in the Lewisham and Bromley boroughs.

Additionally, I coach a diverse range of professionals independently, including a property expert, wellness coach, author, and travel consultant.

I currently have one spot available for June.

If you're interested, please let me know!

31/05/2024

This month has been exhilarating, exhausting, inspiring, anxiety-inducing, mind-expanding, phenomenal and challenging.

Highlights have included:

✨ Getting to know my new team mates at Make Me Social and settling into an entirely different work life culture.

✨Delivering a social media workshop to 25 midwives branching out into private practice.

✨ Celebrating my birthday (25 again! 😂)

✨ Delivering a presentation on social media and referral marketing to a room of 60+ local biz owners

✨ Ending the month today at the AdvanceHer Conference where I learned so much about leadership and team building.

Now I need to lie down in a dark room for a while 😂

Happy weekend!

23/05/2024

Instagram can get confusing, right?

There are so many different platforms within the platform and so many choices of formats.

Well, I've got you covered. Save this to refer back to later!

21/05/2024

My group marketing program is back in full swing!

Every month, I run 2 groups for female entrepreneurs. We meet twice per month:

➡️ Once for a coaching session where we brainstorm and exchange marketing ideas in a mastermind-style format.

➡️ For one productivity session where we co-work to get marketing items ticked off our to-do list, alongside feedback and training support from me!

I have 1 spot available in one group.

If you are a female business owner in the Bromley area then this is perfect for you!

Let's chat.

16/05/2024

When was the last time you audited your online platforms? 🤔

If your answer is 'I don't know,' it's time for a refresh!

📝 Here's a mini checklist to guide you through it.

Need a hand?

I have 2 spots open in June for 1:1 coaching sessions where we can revamp your marketing strategy, craft an action plan, and audit your platforms.

Give me a shout!

14/05/2024

Feeling overwhelmed by social media marketing?

Let me help!

👉 Outsource everything to my team at Make Me Social, or

👉 Get personalised training and support to do it yourself!

I've got a solution for every business owner, no matter where you are on your journey.

Let's chat!

Address

Telephone

+447388825402

Website

http://www.jembahaijoub-consulting.com/

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Jem’s Story

Hello. I’m Jem.

I’m an accomplished strategic leader with more than 15 years of experience in Marketing and PR. My wanderlust has inspired me to work across the globe — with recent stops in London, Washington D.C. and Chicago — where I’ve collaborated with a diversity of international clients across entertainment and lifestyle industries.

1999-2005

At the beginning of my career, I spent 8 years as International Promotions Manager for Universal Music where I devised and implemented global promotional campaigns across 5 continents.