
06/09/2025
Do you want to know why I love marketing so much?
It’s actually down to an age old reason - the power of connection.
I stopped scrolling the other day when I saw a clothing designer sharing why she’d turned down a major retailer.
They wanted her sustainable designs, but made overseas in fast-fashion factories.
She chose to stay local, pay fair wages, and keep her environmental promise - even though it meant smaller profits.
I bought from her collection that same day.
Not because of perfect product shots or clever sales copy. Because she stood for something real and let me be part of that mission.
That’s what marketing really is - human connection at scale.
➡️ Nike connects with your dreams
➡️ Apple connects with your creativity
➡️ Innocent Drinks talks to you like your best friend
None of them just sold products - they made people feel something.
Strip away all the strategy and data, and marketing is still what it’s always been…..
one person reaching out to another and saying “I get you.”