18/06/2026
Over a year in the making!
Last night capturing content at a PACKED Grosvenor was a little emosh. We’ve worked with this team for just over a year and have always had World Cup 2026 in our sights. So to see it all come together was genuinely a brand highlight for us.
In our onboarding strategy session, we sat down together and realised the targeting just wasn’t matching what this brand wanted to achieve; client profiles that led down the wrong garden path. So after a course correction and some trial and error, we found our footing together and got to work. In that first meeting they said: “we need to be seen as a place that people can watch the World Cup next year, so make sure that’s in mind with everything we do.”
That one line became the thing we kept coming back to, together. Together, we’ve shaped the organic social content, managed paid strategy across Google and Meta and kept email marketing ticking along to regulars. None of it was Outsauced doing things alone. Our best results come from collaboration so we were figuring it out together, testing what worked, and backing each other when something didn’t.
We’ve also worked closely with their in-house marketing team on all sorts of events, promotions, launches, giveaways… world record attempts (don’t ask). Alice, I feel like you’ve become a part of Outsauced… or Outsauced has become a part of , I’m not sure which 😂 It’s been an absolute joy to work with to either way.
There are times in this job when you really get attached to the people within the brands you work with. I don’t think I’ve seen a team work quite as hard as Martin & The G team. 600 people in the building last night for football, and they’re straight back to it this morning setting up for a Prom. They ALWAYS have a smile on their face and are ALWAYS game for content, no matter how tired or awkward it might feel.
Sometimes it is “just business.” But not this time. This is personal. 💖
