09/06/2025
This one is a little different.
I always aim to bring my full, authentic self to everything I share — but the truth is, what you usually see is just one dimension of me.
This part is a little more raw and a lot more vulnerable. The version of me that carries grief, silence, and survival.
8 years ago today, I lost my best friend, Graeme.
And I’ve never been the same since.
June is Men’s Mental Health Awareness Month, and it felt right — necessary, even — to finally speak on the journey that shaped me.
The years of feeling like I wasn’t allowed to cry.
The weight I carried alone.
The ocean of grief that nearly swallowed me.
But from those depths, something was forged — my identity, my brand, my anchor: Tru°North.
This video is for anyone who’s ever felt lost in the storm.
For the ones who keep it all in.
For the ones who need to be reminded that it’s okay to break, to cry, to begin again.
We weather storms.
So we can sail to calmer seas.
